Haofeng sent me to Qingyun with his strength -to promote the city to promote the high -quality development of Zhangjiajie
Author:China Tourism News Time:2022.09.15
There are three thousand Qifeng and 800 in the water. Zhangjiajie's landscapes are well -known in the world, with unique tourism resources. In March of this year, Zhangjiajie City was determined by Hunan Province as the host of the first provincial -level travel conference through competition declaration. The other 13 cities and prefectures in Hunan jointly held a municipal -level travel conference to jointly promote the comprehensive recovery and development of the tourism industry in the province.
Figures of the Propaganda Department of the Municipal Party Committee of Zhangjiajiajian Municipal Party Committee
In August, Zhang Qingwei, Secretary of the Hunan Provincial Party Committee and director of the Standing Committee of the Provincial People's Congress, issued a sincere invitation: "The first Hunan Travel Development Conference will be held in Zhangjiajie in late September this year. Welcome to the media friends and people from all walks of life to come to the sightseeing experience."
Once a meeting, a city. A plate of chess in the province of Hunan, in an orderly manner to guide the cities and states to participate in the preparations of the Hunan Tourism and Development Conference in various forms, to achieve a good effect of "holding one place and linkage in the province", to promote the tourism industry, service facilities, and spirit in the tourism industry, service facilities, and spirit The construction of civilization and living environment have been improved.
In order to stimulate consumer vitality to first stimulate consumer vitality
The sound of strong brigades, a hundred responses, Hunan was rejuvenated due to tourism. Since this round of epidemic prevention and control is stable in April, the province's first Hunan Tourism Development Conference has launched a series of tourism promotion activities to promote the acceleration of tourism recovery in Hunan and further stimulate the vitality of tourism consumption.
In June, 2022 Hunan Province's "Zhouyou Sanxiang" summer cultural tourism consumption season was launched, and more than 80 cultural tourism consumption policies, 304 cultural tourism characteristics activities, 99 boutique tourism routes, 191 of the provinces and states in the province were launched. The "micro -tourism" punch place has launched more than 600 cultural tourism dry goods, providing tourists and citizens with a cool summer "Tour Sanxiang" cultural tourism feast, so that cultural tourism companies are confident in "enough" and the cultural tourism market " Fire "hot" and "hot" consumption of cultural tourism.
At the same time, the starting ceremony of the first Hunan Tourism Development Conference to benefit the people's cultural tourism consumer coupons and the "500,000 tourists entering Zhang" event was held in Wulingyuan, Zhangjiajie. Measures such as the issuance of cultural tourism consumer coupons, supporting tickets for supporting scenic spots, summer marketing awards, flight landing awards and other measures to promote the recovery of tourism; activities such as "Hunan people travel to Zhangjiajia" and "Zhangjiajie Food Festival", "Charming Xiangxi" and other acting performances in the active recovery. Further promote and promote the rapid recovery of the tourism industry in Zhangjiajie.
In order to promote travel, the first Hunan Tourism Development Conference has led to the booming tourism market in the province. In June, the tourist attractions in Shaoshan received a total of 766,800 tourists, an increase of 61.31%month -on -month, and a comprehensive tourist revenue of 345 million yuan. Essence In July, 11 national 5A -level tourist attractions in Hunan received a total of 4.28 million tourists, an increase of 32 % over the same period last year; operating income was 638 million yuan, an increase of 115 % over the same period last year. This summer, Hunan Cultural Tourism Market has accelerated its recovery.
The tourism recovery situation is better every day, and the popularity is stronger every day. From July 1st to 5th, Zhangjiajie Wulingyuan Scenic Area continued to exceed 10,000 daily people. This is since 2022. During the illegal holidays, the number of tourists in Zhangjiajie National Forest Park has ushered in the first wave of "small peaks" in the first wave of unblocked passengers. In August, the main scenic spots received nearly 100,000 tourists a day, and the pace of tourism recovery in Zhangjiajie accelerated.
With the popularity of Zhangjiajie's tourism, the data of each platform rose significantly and the momentum was good. Meituan takeaway data shows that since July, the number of takeaway orders in the Zhangjiajie area has risen sharply. Among them, takeaway orders in hotels, hotels, homestays and other places have risen 75%month -on -month. The site has soared several times. Data from where to go to the travel platform shows that in the summer of this year, the number of hotel reservations around Zhangjiajie Forest Park and other places increased by 96%year -on -year in 2021, rising significantly.
The project is the foundation of Wang Tunshi Cultural Tourism
Watch the sunrise, watch the sunset in the 1520 sky of Qixing Mountain, and enjoy the romantic date; listen to the yang opera, watch lanterns, and experience the colorful life scene in the seventy -two strange building ... This year, in the support of the Hunan Provincial Party Committee and the Provincial Government Below, Zhangjiajie took the opportunity to host the first Hunan Travel Development Conference, and launched a number of tourism projects one after another, which is loved by tourists.
The project is the support of the development of the tourism industry, and it is also an effective carrier to realize the "promising city". The first Hunan Travel Development Conference adheres to the concept of the "project as the king", integrates the province's resources and concentrated input, consolidates all forces to promote the construction of key projects to host the tourism development conference, focusing on characteristics and advantages, deeply dig cultural connotation, increase investment promotion investment Institute, plan to build a number of projects with wide radiation scope, strong driving capabilities, great brand effects, and good economic and ecological and social benefits.
Zhangjiajie has a total of 546 projects, with a total investment of 70.886 billion yuan, covering a variety of categories such as sightseeing vacation, recreation and leisure, folk experience, sports tourism, red experience, research group building, special cultural and creative, self -driving ride tour. Among them, the provincial departments directly supported 219 projects, with a total investment of 36.466 billion yuan. There have been 43 provincial departments of the "first leader" of the provincial departments to Zhangjiajie to investigate. 56 provincial units expressed their support for the Zhangjiajie Office of 161 policies. The other 13 cities and prefectures rely on the municipal -level travel conference to promote 193 cultural tourism projects around the "Xingcheng City", with a total investment of 153.716 billion yuan. The province establishes the concept of "grasping the big project and promoting the development", and promotes the construction of the construction of the tourism conference project.
At present, Zhangjiajie City plans to complete all 110 key projects completed in 2022, and it is under construction. The construction of 11 observation projects such as Zhangjiajie Tourism Commodity Industrial Park and Seventy -two Qi Building has been basically completed, focusing on the development of the city's tourism transformation and upgrading, laying the foundation for the development of cultural tourism in the city. In addition, Zhangjiajie has successively built a number of new tourism products such as the ancient city of Dayong, Qixing Mountain International Tourism Resort, Changzhang Expressway Export Tourist Service Center, Ice and Snow World, Longwei B & B and Breakfast Cluster; Happy Valley, Zhangshu Camp Forest Music Lab, Kono Luotian Bar, Castle Beach Cinema and other scenic spots in various types of fashion tide play projects; fully promote the construction of facilities such as smart tourism, urban scenic area 5G communication, logo sign, barrier -free channels and other facilities to promote Zhangjiajie tourism Upgrade.
Construction is to renewed urban and rural features
The roads in the urban area are beautiful and spacious, the villagers are beautiful and neat, and the scenic area has been new and clean ... With the Dongfeng of the first Hunan Travel Development Conference, the support of the provincial funds and policy support, Zhangjiajie has ushered in infrastructure construction and overall environmental optimization. New upgrade.
In accordance with the goal of "standing for samples and promoting the city", high standards to run the conference, the heads of the Hunan Provincial Culture and Tourism Department and other units have led a team to Zhangjiajie City to investigate and guide the counterpart, coordinate with the counterpart, and promote the Zhangjiajie around " The implementation of the appearance of one ring line, two urban areas, 10 areas, and 25 important nodes "has been renovated. The results of lighting, greening, and beautification have been shown, and the appearance of urban and rural areas has changed greatly.
Photo by Tourism Highway Ecological Beauty Wu Yongbing
On the integrated garden road in Wulingyuan District, the main road is half -spoke red, the middle marking line is painted into red, yellow, blue, and three colors. The green cyclical lane is also set up. In the sun, it is shining in the sun and is called "Rainbow Road" by local residents; next to Liu Hong's highway, 1,000 white walls and green tiles, drawing Zhangjiajie landscape, red cultural elements, white cultural elements, fruits, flowers and birds, etc. Thousands of paintings are beautiful, exuding full of artistic atmosphere ... Zhangjiajie implemented the style transformation of the important node along the important nodes along Wuling Mountain Avenue, and strives to build the "most beautiful tourism highway". It is beautiful and beautiful.
Entering the city of Zhangjiajie City, the signs such as the "good brigade and the development meeting together" can be seen everywhere. The clean streets and neat stalls decorate the city. Zhangjiajie strongly promoted the rectification of "cars, whip, scum, stalls, brands, gardens, dogs, dogs, and dogs", putting 4,500 shared electric vehicles, actively promoting the construction of beautiful courtyards, and promoting significant changes in the appearance of the city.
The brand -new cement road winds home, the beautiful farmhouse green trees are surrounded by the green trees, and the dilapidated villages have changed. Zhangjiajie selected 200 house farms in 106 villages (residential) in 4 districts and counties as the project construction point, involving 6329 farmers, ecological priority, no large -scale demolition and large construction, and creating functions around the characteristics of location, cultural, landscape, folk customs and other creation functions. Different characteristic houses. Realize the "Beautiful House Field" and the beautiful landscape, the beautiful industries, and the integration and integration, and effectively promote the comprehensive improvement of the village and village appearance of the city.
The mountains are stacked, the strange rocks are standing, the landscape is picturesque, and the Zhangjiajie is famous. In order to welcome the first Hunan Brigade Conference and allow tourists to play comfortably and travel with peace of mind, various scenic spots in Zhangjiajie actively carried out maintenance and renovation. The Grand Canyon Scenic Area replaced and maintained a 2.2 -kilometer wooden boardwalk, improved 774.5 meters of barrier -free channels, 150 branches of barrier -free facilities, and realized the entire barrier -free tourist scenic spot; Huangshi Village ropeway scenic spot ensures ropeway safety, strengthened the tourist roads and radio, radioway, radio, broadcasting, broadcasting The transformation and upgrading and construction of convenience facilities such as systems, tourism toilets, etc., and "dress up" in the scenic area.
"Wonderland Zhangjiajie, the peak is fascinated by the world." Zhangjiajie has unique resource advantages, brand advantages, product advantages, service advantages, and driving advantages. To hold the first Hunan Travel Development Conference as the starting point, dance the leader of Hunan tourism in Hunan, optimize the development pattern of tourism in the whole region, and truly achieve the "standard standard. Sample and do the city. " (Edit: Ge Yongjiang)
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