Highlighting the policy "combined fist" to empower Hunan cultural tourism high -quality development

In August, tourists in Zhangjiajie National Forest Park were weaving, and the tour guide Peng Yang was taking tourists to enjoy Qishan Xiushui. "Zhangjiajie's tourism is very popular this summer. At the most prosperous, the travel agency can bring more than 30 groups a day." Peng Yang said.

Photo confession of Hengshan organizer

This is a microcosm of the heat recovery of the province's cultural tourism market after a series of cultural tourism policies in Hunan. Under the normalization of the epidemic prevention and control, in order to ensure the first Hunan Tourism Development Conference, a set of policies with high gold content, strong targeted, and highly supported policy "combined boxing" showed to help cultural tourism enterprises through difficulties and stimulated texts to stimulate the text. The vitality of the travel market promotes the high -quality development of the tourism industry.

Tourism is the new engine of Hunan's economic growth. The Hunan Provincial Party Committee and the Provincial Government have decided that since 2022, a high -standard tourism development conference has been held every year as a major strategy of promoting the recovery and upgrading of Hunan tourism industry, accelerating the construction of world -renowned tourism destinations, and driving the economic and social development of the province Measures. Recently, the Hunan Provincial Party Committee and the Provincial Government issued the "Opinions on Accelerating the Construction of World Tourism Destinations" and listed "the promotion of the city" as the normalized work of the Provincial Party Committee and the Provincial Government. For more than one trillion yuan, tourism receives more than 750 million people, and the added value of tourism accounts for 6.5%of the regional GDP.

Help the company's rescue difficulties to send "timely rain"

The impact of the epidemic, many cultural and tourism companies in Hunan face the crisis such as sudden revenue and fund chain. Since the beginning of this year, Hunan's precise policies have successively introduced a series of policies to help enterprises' rescue policies to inject "strong heart agents" into the development of tourism.

On March 28, the "Several Policies for the Resumption of Development in Hunan Province to Promote the Service Industry in Hunan Province" issued by the Hunan Provincial Government Office clearly stated that the 13 relief support measures of the catering industry, retail, and tourism industry are vigorously implemented. Retail and tourism enterprises implement phased -to -be, unemployment insurance and work injury insurance policy, to travel agencies with a certain scale of absorbing tourists in 2022, give appropriate funding subsidies, guide financial institutions to rationally increase the credit support of tourism enterprises, and effectively help cultural tourism enterprises cross Difficulty and restoring development.

In order to further enhance the sense of policies of tourism enterprise and stabilize the basic market for the industry to restore development, on April 21, the Hunan Provincial Department of Culture and Tourism issued the "Notice on Promoting the Implementation of the Implementation of the Reluing Policies of Tourism and Development of Tourism", and proposed 10 measures including implementing detailed inclusive tax reduction policies, implementation of tourism service quality margin support policies, and implementation of inclusive financial policies. The "Notice" clearly states that the temporary refund period of the extension of the extension of tourism service quality margin to March 31, 2023 is increased to 100%of the temporary retirement ratio of qualified travel agencies. Give the appropriate funding award to supplement, and effectively boost the development confidence of the Wen's travel industry.

"After the implementation of the temporary retirement of the quality margin policy of the tourism service, the current difficulties of many cultural tourism enterprises have been eased, the pressure of the company's funding is effectively reduced, and the company's survival development has provided a solid guarantee." It is said that a series of successive issues that have been promulgated to help the company's rescue policies are the main role of stabilizing the tourism market, especially to stabilize tourism employment and protect the main tourism services.

Under the active leadership of the provincial level policy, the cultural and tourism authorities of various cities and states in Hunan also responded quickly to launch various policies for helping enterprises. Through the cooperation of all levels and various parties, as of the beginning of July, 1524 travel agencies in Hunan had paid 413 million yuan in quality conservation, and 1183 were applied for temporary remedial deposit travel agencies.

Unblocked financial "living water" to stabilize the economic disk

Revitalize financial water and develop fertile soil. Financial support is an important part of reducing the burden of cultural tourism enterprises. Recently, Hunan has frequently deployed to improve the accuracy and effectiveness of financial services, and promote financial support for tourism to resume development.

The People's Bank of China Changsha Center Sub -branch and the Hunan Provincial Department of Culture and Tourism issued the "Several Measures on the Recovery and Development of Hunan Financial Support Culture and Tourism Industry". Tools, broadening direct financing channels, improving financing support support, strengthening policy publicity and guidance to support the culture and tourism industry to accelerate the recovery and development.

In order to further reduce the financing costs of upstream and downstream small and medium -sized enterprises in the cultural tourism industry, Hunan plans to arrange a dedicated amount of no less than 5 billion yuan each year to guide local legal person banks to use low -cost re -loan funds and supporting their own funds to cultural tourism enterprises to cultural tourism enterprises Issuing a preferential interest rate loan, supporting the banking institutions to provide green channels for re -discounting of small and medium -sized enterprises upstream and downstream of the cultural tourism industry.

It is worth mentioning that in response to cultural tourism companies delayed due to epidemic factors, judgment on delayed loans adhere to the substantial risk of loans, do not reduce the loan risk classification due to epidemic factors, does not affect credit records, and exempt penalties.

At the same time, Hunan's multi -departments gathered to improve the efficiency of the use of special funds for culture and tourism development, and guide banking and financing guarantee companies to increase support for the credit industry's main body of tourism industry. The Hunan Provincial Department of Culture and Tourism, the Provincial Department of Finance, and the Provincial Local Financial Supervision and Administration Bureau jointly formulated the "Implementation Measures for Compensation for Compensation Risk Compensation for Financing Guarantee of Tourism Enterprises in Hunan Province" and will be released during the first Hunan Tourism Development Conference. This is also the first time that Hunan has issued a credit risk compensation policy for tourism enterprises in the province, which will increase energy for the high -quality development of the cultural tourism industry. As the host of the first Hunan Tourism Development Conference, Zhangjiajie's tourism industry revenue accounted for approximately 70%of GDP. In order to handle the first Hunan Tourism Development Conference and accelerate the high -quality development of Zhangjiajie's economic and society. In June, the Hunan Provincial Local Financial Supervision Administration, the People's Bank of China Changsha Center Branch, the Hunan Banking Insurance Bureau, and the Hunan Securities Regulatory Bureau jointly issued the "financial support "Several measures of the first tourism development conference of Hunan", and introduced 18 financial measures to support the first Hunan Travel Development Conference. By improving the three major methods of government financing guarantees and risk compensation, supervision innovation, and product innovation Loan, lending ".

"Since the Zhangjiajie has launched a bank -enterprise cooperation model, it has provided sufficient financial support for the city's cultural tourism enterprises. The total number of credit loans provided by the Zhangjiajiajia Rural Commercial Bank has provided a total of more than 100 million yuan in credit loans to the city." Zhangjiajie Tourism Association Travel Agency Branch President Gong Guangming introduced.

As of early July, 10 banking financial institutions in Zhangjiajie have conducted effective docking with 63 key projects (enterprises), providing credit support for 11.6 billion yuan, further helping the development of the tourism industry in Zhangjiajie, and promoting the implementation of the "one meeting once, and the" one meeting once. Xing a city. "

Taking the opportunity of the first Hunan Tourism and Development Conference, Hunan will integrate the province's high -quality tourism resources, plan ahead to lay out inbound tourism and outbound tourism, seize the opportunity of future development, and guide domestic and foreign customers to invest in tourism industry. During the first Hunan Tourism Development Conference, the amount of contract signing contracts in the province's cultural and tourism project is expected to exceed 100 billion yuan, which will further promote the high -quality development of the province's economic and society.

Photo by Li Dingsheng, the former residence, Li Dingsheng

Promote consumption recovery and set off tourism fever

In order to coordinate the prevention and control of the epidemic and the promotion of cultural tourism consumption, Hunan has actively planned it, studied and released a series of measures to promote the replenishment of cultural tourism consumption and demand release, vigorously help the cultural tourism market entities, and promote the recovery of the cultural tourism market.

In June, the Hunan Provincial Development and Reform Commission and the Provincial Department of Commerce jointly issued the "Several Measures on Further Promoting Sustainable Consumption Recovery", which clearly enhanced it by boosting catering consumption, expanding the consumption of cultural travel, and lighting up at night consumption to enhance the enhancement. The basic role of consumption on economic development has effectively promoted the gradual recovery of the cultural tourism consumer market.

In the past three years, Zhangjiajie, who has been affected by the epidemic, has been traveled to the pillar industry, and the tourism economy has been severely damaged, especially the number of team tour has declined significantly. In order to vigorously promote and promote the rapid start and recovery of the Zhangjiajie tourism market, in June, the first Hunan Tourism Development Conference benefited the people's cultural tourism consumer coupons and the "500,000 tourists entering Zhang" event was held in Zhangjiajie. Hunan provincial financial capital contributed 5 million yuan to the travel agency to carry out the "500,000 tourists entering Zhang" activity. Zhangjiajie also supported relevant scenic spots for ticket -free measures to drive tourists to visit Zhangjiajie. The Hunan Provincial Department of Culture and Tourism invested 10 million yuan through provincial finances, and cooperated with the three well -known platforms of Meituan, Ctrip, and Tongcheng to issue cultural tourism consumer coupons to consumers across the country, covering the A -level scenic spot and stars in the entire province of Hunan Province. Class hotels, tourist routes, etc. Since the issuance of Huimin's Cultural Tourism Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Council on July 10, as of September 12, the three major platforms issued a total of 5.6268 million yuan in cultural tourism consumption coupons, which directly drove consumption of 27.3771 million yuan. From September 7th, the first batch of cultural tourism coupons, which specializes in Zhangjiajie City, covering scenic spots, hotels (homestays), tourism performing arts, and catering. It will continue to promote the recovery of Zhangjiajie's consumer market through the issuance of China UnionPay Hunan Branch.

At the same time, Zhangjiajie Wulingyuan Scenic Area, Tianmen Mountain Scenic Area, and Jiutianfeng Love Scenic Area implemented the "buy one get one free" discount on the team tourists organized by the travel agency. "During the summer vacation, there are obvious tourists in the scenic spot, and our business has been better. It is almost half a month full of rooms for half a month." Said Xiaohong, the "Muchang East Chamber" at the Tianmen Mountain Scenic Area.

A series of policy measures made Zhangjiajie travel again. As of September 9, Zhangjiajie has created a total of 13,635 itineraries of the "Customer Invoicing" and 246,123 people.

Not only is the policy "hard core", but Hunan has also held highlights of cultural tourism activities to promote consumption and stable growth. The province has carried out in -depth activities of the "Tour of Sanxiang" for summer cultural tourism consumption season to promote deep integration of cultural tourism consumption and commerce, catering, accommodation, and agriculture. A total of more than 80 cultural tourism consumption policies, 304 cultural tourism characteristics activities, 99 boutique tourism routes, and 191 "micro -tourism" punch locations were launched in 14 cities and prefectures in the province. A total of 600 cultural tourism "dry goods" were launched.

One of the important supporting activities of the first Hunan Tourism Development Conference, the Hunan Cultural Tourism Industry Expo closedly concluded on August 27. During the exhibition, the main exhibition site transaction volume exceeded 45 million yuan.In addition, at the high -quality development forum of Hunan Science and Technology Infrastructure Cultural Tourism, which was held in the sub -exhibition site, China Construction Bank Hunan Branch reached strategic cooperation with the Hunan Tourism Scenic Area Association to award 15 billion yuan in the Hunan Provincial Tourism Scenic Area Association.High -quality development of the travel industry injected new kinetic energy.The development of the heart warming policy, the tourism industry stepped forward.Hunan's actual tricks, use new moves, and bright moves, solidly promote the implementation of the policy, make cultural tourism companies confident in "sufficient", "fire" in the cultural tourism market, and "hot" on cultural tourism consumption."Trillion industry leap".(Author: Wang Lanlan Yang Lin; Editor: Ge Yongjiang)

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