Build a new space for the master and guest to share a good life -what's the difference between the Yunnan Tourism Library?

Photo confession of interviewees in the Yunnan Tourism Library

On the first floor of the Dongfeng Road office area of ​​the Yunnan Provincial Culture and Tourism Department, the Yunnan Tourism Library is open to the public for free throughout the year. For this library that opened less than half a year, many people will be curious: "Is it a tourist library, just to put some travel books for people to read? What is the difference between travel library and general library?"

"Yunnan Tourism Library is the exploration of the tourist library & bookstore project. In fact, it can be regarded as a laboratory of integration of cultural tourism." Meng Rui, the founder of Yunnan Tourism Library and Deputy Dean of the Yunnan Provincial Tourism Planning Research Institute, this The tourist library shoulder the emphasis. Here, they want to explore the model of the in -depth integration of cultural tourism and the interconnection innovation of Huimin, the "+tourism", and the mechanism of fiscal investment and market investment to form a joint force; build a citizen, tourists, tourists, communicate industry departments, cultural tourism enterprises , Platform of scientific research institutions and news media; provide one party for urban and rural communities to consolidate the soil of cultural self -confidence, incubate new products and formats for cultural and tourism development, and open up new space for cultural tourism consumption.

"Bookstore+" seventy -two changes

On September 5th, the Yunnan Tourism Library, which was temporarily closed for two weeks affected by the epidemic, announced the resumption of the opening of the museum. The tourist library was reopened on the eve of the Mid -Autumn Festival to make the "fans" particularly happy. On the night of the Mid -Autumn Festival, the music open class "Lighting Qin" Mid -Autumn Festival enjoyment brought by the artist of the Lantern Theater of Yunnan Province, the Mid -Autumn Festival, allowed readers to spend an unforgettable Mid -Autumn Festival.

Looking at the content of the activities released by the WeChat public account of the Yunnan Tourism Library, it can really be described as "colorful Yunnan". In May of the Blue Flower Lady, using white mud to make the blue flower refrigerator stickers and brooches; on May 4th Youth Day, listen to the Yunnan Olympic champion Guo Weiyang to share the growth story; Fourteen solar terms dyeing; professionals of the Kunming Institute of Chinese Academy of Sciences to lead readers to experience handmade essential oil lip fat production; cultural experts explain Yunnan architecture in the Tang and Song poems; tourists interpret how to cultivate holiday products with Chinese characteristics to support China in the new era in China High -quality development of tourist resort ...

According to local media reports, offline activities represented by public classes have become a special business card for the Yunnan Tourism Library. Many public classes were scheduled as soon as they were launched.

Meng Rui introduced that on the basis of studying cases of Laomoya Bookstore, Pioneer Bookstore, Zhongshu Pavilion, Duoyun and other cases, Yunnan Tourism Library continued to try the 72 changes of "Bookstore+" in practical exploration. Culture, history, literature, nature, music, non -heritage, and recreation have launched a series of open courses. On average, experts, scholars, and big coffees in related fields in the library on average are communicated and interacted with the public in the library. "A group of people full of positive energy are full of desire to knowledge and meet in the tourist library. This is really a beautiful thing in the world."

The Yunnan Tourism Library includes a variety of functional areas such as reading area, children's reading area and coffee bar. In addition to the destinations, food, human history, animals and plants, theoretical research on other categories, but also show biological science and technology products from the Kunming Institute of Plant Research of the Chinese Academy of Sciences and the cultural and creative products of the Yunnan -Vietnam Railway Cultural Tourism IP Good things.

How can a space with only 140 square meters realized so many functions? It turned out that the bookshelf was a "secret weapon".

"The bookshelf is a customized design. We are applying for a patent. The ingenious design is praised by the guests." Meng Rui introduced that the cabinet on the bottom layer of the bookshelf is different. A small staircase classroom is siege, and 50 people are sitting in a small space, which is staggered in high and low, and the visual and hearing effects are good. The shape, diamond -shaped, and circular shape, the scene of the scene has the charm of Suzhou gardens; the panels of the bookshelf can be moved up and down, and large -sized and small books can be put down. Show.

Light a lamp for the community

Since the opening of the museum on March 22 this year, the Yunnan Tourism Library has received a total of over 5,000 public in the public and has held nearly 100 events. The tourist library of fashion, comfort, and literary and artistic fan has become a good place for community residents and tourists to rest, read books, and participate in cultural activities. It is not only sought after by young people, but also loves the elderly. Some citizens and tourists donate books to the tourist library, and some online experts come to check in. The tourist library also attracted Kunming, Yuxi, Qujing, Dehong Prefecture, Baoshan City, Diqing Prefecture, Honghe Prefecture, Zhaotong, Nujiang Prefecture and other cities and tourism companies to investigate the scriptures.

Meng Rui told reporters that the Yunnan Tourism Library is a new thing that integrates cultural and tourism with the shell of the Yunnan Provincial Department of Culture and Tourism. Since the opening of the library, the guidance of the Yunnan Provincial Library, the support of the Wuhua District Library, and the assistance of Da Guan Street have been listed at the same time as the Yunnan Library Tourism Branch, Wuhua District Library Reading Service Point, Daguan Street City Reading Space , Effectively give play to the effectiveness of high -quality, equal, and sharing of public services in cultural tourism. Yunnan Provincial Lantern Theater, Provincial Beijing Theater, Provincial Dian Theater, Provincial Art Museum, Provincial Intangible Cultural Heritage Protection Center, Provincial Institute of Archaeological Research Institute and other units, wonderful cultural works meet with citizens and tourists in tourist libraries, so that here Become a practical base for the integration of cultural tourism.

"The good situation of everyone's high flames made us encouraged. On June 29th, on the 100th day of the opening of the museum, we evaluated the 100th day 'the best sharing, enthusiastic participant, and best partner. , Express our gratitude in this way. "Meng Rui said. What moved Meng Rui and colleagues was particularly moved that a pair of old people in the community helped each other to participate in the 100 -day commemorative event of the tourist library, and donated books and their reading notes to the library. "They have experienced the outstanding Communist Party members who have experienced the war of liberation and won the" Glory 70 -year Medal ". We hope to use a tourist library to light up a lamp for the community, and the community residents also give us light and heat." Rui said that with this warmth, it will work harder to run the tourist library.

Good story has just begun

Speaking of the origin of the Yunnan Tourism Library, Meng Rui said: "During the duty in Songjiang, Shanghai in 2019, it was influenced by the Songjiang" Book Fragrance ". I have the idea of ​​"opening the bookstore to the scenic area 'to promote the integration of cultural tourism. Since then, I have always remembered this matter, hoping to make things I think of."

"The physical bookstore that simply only rely on selling books has already entered a difficult situation. But how can there be less bookstores in civilized cities? How can a progressive society lack the knowledge of reading? Along with 'What kind of bookstores are you opened to the scenic area'? Thinking, we opened the exploration practice of the Yunnan Tourism Library. "Meng Rui said.

Their positioning of the Yunnan Tourism Library is: attracting reading experience, gathered Yunnan culture and tourism characteristic books, guiding citizens and tourists to participate in reading and enjoying reading, becoming a spiritual position for the people to read and learn; Cross -border integration elements such as creativity, talent, technology and enterprises, promote the incubation growth of new products and new formats, and become the social space of innovation and entrepreneurship in cultural tourism enterprises; with the focus of industry symptoms, gathered government leaders, scholars, experts, entrepreneurs, and front lines The intelligence of employees, such as the directional discussions of hot issues, and become a collision classroom for integration of industry -university and research.

"I think that reading and traveling is the same thing. The reading object of tourism is a good rivers and mountains and bright culture. In the open class, we help citizens and tourists to cultivate and sort out their daily reading habits and tourism consumption behaviors, which will help improve people's culture and tourism taste. "Meng Rui said.

What makes Meng Rui feel excited is that the Yunnan Tourism Library has attracted a group of cultural people and tourists full of positive energy, a group of fresh and interesting cultural and creative products, and a group of enterprises related to the development of tourism. "Yunnan Tourism Library will gather one -stop cultural tourism and leisure complexes that integrate urban study, local culture and good objects in Yunnan to gather more industries, and finally build Yunnan Tourism Library into Yunnan Cultural Tourism The incubator of new products and new formats, "he said.

"Yunnan Tourism Library has shown a very powerful platform role. Through early preparation and more than 100 days of operation, some experience can be used in tourist bookstores to enter the scenic area." Meng Rui said, for example, what conditions do tourist bookstores need to enter the scenic spot How to control costs and how to survive.

At the 2022 China International Tourism Fair held in Kunming in July, the Yunnan Provincial Tourism Planning Research Institute released the "100+ Plan for Tourism Bookstores". The business model strives to promote the construction of grass -roots public service facilities in the integration of "Cultural Run Dian" and "Shuxiang Yunnan" and cultural tourism integration. With the help of all aspects of support and help, in the urban and rural tourist districts, scenic area resorts, tourism, tourism area, tourism area, tourism area, tourism, tourism, The seeds of town and tourist villages are sowing the seeds of tourist bookstores.

"'Fourteen Five -Year Plan" Tourism Development Plan proposes to support cultural places such as museums, cultural museums, libraries, art museums, non -heritage museums, bookstores and other cultural places to enhance tourism and leisure functions. The library, library, theater, non -heritage exhibition venues, and cultural relics protection units that are open to the society have become tourist destinations, and cultivate new spaces shared by the main and guests. At 100 or 1,000, it will be able to be a new form of cultural tourism that is applauded and appointed. "Meng Rui said.

Outlook and practice

Describe the appearance of future travel bookstores

Through the practice exploration of the Yunnan Tourism Library, Meng Rui believes that the tourist bookstore that blooms everywhere in Yunling in the future should be like this:

——The outlets of urban and rural micro -tourism, visitor centers for community tourism, and positions telling advanced socialist cultural stories. The core values ​​of socialism are highly condensed in advanced socialism, which is reflected in the lives and stories of workers in various fields. Tourism bookstores are the places to tell the story of socialist advanced cultural stories, and organically combine with the "dual reporting of party members" to allow the community to be good people and good things, good people in the streets, and good people in urban and rural people. Tell the story of cultural tourism with the voice of the positive energy of the Internet; let the community tourism, neighborhood tourism, and urban and rural micro -tourism tourism around people, the community tourism, the community, and the city of the people have become the cultivation center of these products for the cultivation of these products.

The practice of the Yunnan Tourism Library: Since the opening of the library, the Sanjianying community as a national civilized community. Each solar term will be combined with non -heritage projects to do activities in the tourist library, attracting a large number of community residents to participate; The New Media Association holds a "New Media forum" in the Tourism Library to cultivate more positive Internet celebrities to tell the story of Yunnan Cultural Tourism in Douyin, Xiaohongshu, WeChat, Weibo and other online spaces; Yunnan Province The Tourism Planning Research Institute and Sanbing Camp Community, Jinai Tourism Group, Provincial Lantern Theater, and Qi Xiang Museum of Art "take you into the Sanbing Community" research tour product, please tell the story of the national civilization demonstration creation. Professional actors of the Lantern Theater led tourists to experience national intangible cultural heritage projects. Experts of "cultural maps" lead tourists to appreciate the beauty of old buildings and old Kunming's central axis. Burn into porcelain cultural and creative ornaments or pendants. ——The space for reading, new ecology operated by bookstores. At present, the process of buying books can be carried out online, and offline bookstores have become more room for reading and become the space for exhibitions of various publishing houses. Travel bookstores can open up the author, publishing house, bookstore, settlement platform, and logistics chain. In this way, those who know that there is room for reading and publishing houses. The income was replaced by the distribution of the publishing house; the insider purchased the right price of books from the publisher, and the parties were winning more.

The practice of Yunnan Tourism Library: Since the opening of the library, the tourist library has gathered a lot of popularity. Middle school students often read books and do homework. Primary school students often look at picture books and parent -child reading with their parents. After tea in the surrounding communities, they also visit the books and practice calligraphy. Young people in the surrounding office areas will also drink a cup of coffee here. , Deal with the work of the next fragment.

——The source of tourism innovation and development, tourists' home. Travel bookstores are the stations where tourists rest, and the social space of local culture and dating. Tourists who come out of the bookstore know what is fun around the surroundings; tourism bookstores are tourism practitioners to serve communities, publicize civilized tourism behavior, and publicize tourism. The position of the product is also a place that communicates and improves the level of service. The adjustment and tour guides from traveling bookstores can be improved; tourism bookstores are the research venues for the popularization of tourism policies and understanding the industry; tourism bookstores are tourism. Scholars exchange views, share knowledge, collide ideas, and brewed innovation incubation space.

The practice of Yunnan Tourism Library: Since the opening of the museum, tourism experts, tourism companies, tourism practitioners, news media, and tourists have often supplemented knowledge in sharing and public courses to enhance their capabilities. Yunnan Travel Agency Association, Kunming Travel Agency Association, Yunnan Guide Association, and Kunming Guide Guide Association often meet with the tourist library for discussion and lecture training. Gathering in the tourist library.

——The representative of the gathering of good things and the quality of life. Tourism bookstores must also transform low -frequency tourism goods into high -frequency living goods consumption, forming a connection point for tourism circles and living circles, so that high -quality agricultural special products, cultural and creative products, science and technology innovation products enter tourists and community residents of community residents In daily life, share a good life of tourist destinations.

Practice of Yunnan Tourism Library: Since the opening of the museum, the science and technology products of the Kunming Institute of Chinese Academy of Sciences, the scientific and innovative products of the Kunming Institute of Bototonous, Schius Essence Oil, Sunscreen Essence Oil, and Epidemic Prevention Plant Soda for the transformation of scientific research and transformation. Culture series of cultural and creative products, Channner's rainforest coffee, ecological tea in Langui Valley, Changning cultural creation tea in Da Yeshan, Guangzhou, Capsule Capsule Capsule Tea of ​​Kunming Matching Technology, Low Sugar Foods of Caiyun Pedestrian Chen, for readers to taste.

Extended reading

Travel library in the eyes of Yunnan tourist scholars

Li Qinglei, deputy dean of the Ministry of Geography and Geography of the Ministry of Geography and Geography of Yunnan Normal University: The Yunnan Tourism Library enriches the carrier of the integration of cultural tourism and builds a platform for cultural and tourism exchanges. The new window of the industry has opened up a new position of cultural and tourism public services. It is a beneficial exploration. The management of the Yunnan Tourism Library Integrate Scientific Research Institute, college, cultural tourism enterprises, industry associations, and media institutions have organized rich activities for all walks of life, promoted the inheritance and spread of traditional culture and art, and promoted new travel issues. The discussion of the new format and new model has arisen the positive social impact and reflects the initiative of the cultural traveler in the new era and a sense of innovation.

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