Penglai: Promote the upgrade of "global tourism" and build a new era "Wonderland"

Jiaodong Online, September 13 (Reporter Wu Yong Zheng Kun) On the afternoon of the 13th, the Yantai Municipal Government News Office held a special session of the "Walking in front and opening a new bureau" theme series. Wang Lili, director of the Culture and Tourism Bureau of Penglai District, said in the answer to the reporter that from July to August, Penglai received 3.809 million tourists and realized a comprehensive tourism income of 4.57 billion yuan, which resumed 78%and 82%before the epidemic. Next, Penglai will continue to "promote the upgrading of the whole region" in combination with the transformation of the concept of life and the upgrade of the consumption structure to build a "fairyland on earth" in the new era.

Wang Lili, Director of the Cultural and Tourism Bureau of Penglai District

Promote the upgrade of the whole region

In the north, combined with the construction of the ancient city of Dengzhou and the construction of Penglai New Town, play the core driving role of the Penglai Pavilion brand, restart Qi Jiguang's hometown, promote the enhancement and transformation of the old Beishan Yellow Bohai Division Line and the surrounding areas. The upgrade transition. In the middle, with the goal of creating the "Window of the World" of the wine, strive to build an international specialty wine gathered area, create a model for the revitalization of the villages of the Qiu Valley, and strive to create a provincial tourist resort in the Qiu Valley. In the south, accelerate the adjustment of the ecological red line, plan and upgrade, highlight the "original ecological" resources such as Aishan National Forest Park, Wenshitang Hot Spring, etc., layout ecological tourism products such as sports fitness, self -driving camps, boutique homestays, and hot spring courtyards to create Qingyanwei citizens The best destination of leisure tour on weekends.

Make good use of the Cultural Tourism Award to make up for funds

Using provincial -level cultural tourism Kangjieqiang County awards, focusing on the enhancement of the rejuvenation of the ancient city of Dengzhou and the Penglai Pavilion Grand Scenic Area, optimizing and transformation of the old Beishan Park and the surrounding plots west of the Penglai Pavilion Scenic Area. Use rural tourism brands to create subsidy funds to help key rural tourism villages, scenic villages, and homestay gathering areas and rural season brand promotion.

Leading publicity and marketing with a new tourism concept

Overall the global tourism resources, determine the eight keywords of Penglai tourism, and create the corresponding attractions that meet the temperament of Penglai and the Internet celebrity punch. Provide a variety of characteristic tourism routes for tourists at different ages, and carry out emotional urban promotion. Integrate theme elements such as "dynamic", "fashion", "quiet", "spirituality", "romantic", and shoot creative tourism promotional videos. Continue to deepen the Eight Immortal Cultural Tourism Festival, Qiu Shan's wine, wine festival and other festival brands, continue to increase the influence of the activity, and create an influential activity brand in the province and the country.

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