Grasp the trend of holiday consumption to promote the recovery of the tourism market

On the basis of the prevention and control of the epidemic, focusing on tapping the potential of local tourism consumption, further enriching online and offline tourism products, and expanding the immersive experience scenes and projects, it is of great significance for promoting the acceleration of the recovery in the tourism market.

During the Mid -Autumn Festival holiday this year, on the basis of the prevention and control of the epidemic, various theme festivals were organized to enrich the supply of tourism products during holidays, promoted tourism consumption, effectively enhanced tourists' participation and sense of gain, and allowed the general public to be happy in joy. Feel the charm of traditional festivals and enjoy the life of happy cultural tourism.

Generally speaking, the past Mid -Autumn Festival holidays have continued the trend of market prosperity and recovery of tourism consumption since the Qingming and Dragon Boat Festival. At the same time, there are some new changes and new features in the type of travel type, tourist structure, and product supply, which brings new cognition and thinking for the industry to better grasp the characteristics of the tourism industry and make a good plan for the prevention and control of the epidemic market.

First of all, the recovery path that meets the overall requirements of the epidemic prevention and control and meets the objective and practical of the industry and the laws of development is being formed. In response to the domestic local epidemic presentation of multiple distributions and frequent excess trends, the local cultural and tourism departments adhere to the general strategy of "external prevention input, internal prevention and rebound" and the "dynamic clear zero" general policy. Control and safety production, weave and weave the protection network, build a safe dam, and effectively ensure the safety, stable, and orderly operation of the tourism market in the Mid -Autumn Festival, and provide a healthy, peaceful and peaceful holiday for the people. Effective guarantee.

In terms of the ancient saying, it can be described as "the epidemic is there, not far away, and there must be squares." The systemic and non -short -term, the flexibility and toughness of the tourism industry, the people's demand for high -quality tourism products and services for high -quality tourism industry The long -term and rigid demand intertwined influence will inevitably put forward new requirements on the management, operation and experience methods of tourism industry. The "travel must be found in the epidemic" under the epidemic. And more tourists' understanding and support of prevention and control measures. It can be said that after more than two years of testing, the industry's awareness of the prevention and control of the epidemic is more comprehensive and profound. The prevention and control measures are more systematic and more accurate and confident. It provides strong support for the recovery of the tourism market and the recovery of tourism consumption.

Secondly, the characteristics of tourism and leisure are more obvious, and the market potential is further released. Comprehensive statistics from the Ministry of Culture and Tourism and major online tourism platforms show that during the Mid -Autumn Festival holidays, people traveling in the units of families occupy a large proportion. The direction of the outskirts, surrounding tourism, micro -vacation, and short -distance travel markets.

Since the epidemic, short -distance local or surrounding tourism has become the main choice of tourists on holiday travel, and "locals travel local" as an important measure to promote the recovery of the tourism market. The rise of local tourism and surrounding tourism is the embodiment of the localization characteristics of tourism and leisure. It is the active adaptation of the tourism market for the prevention and control of the epidemic. Recovery is of great practical significance.

At the same time, the industry should also attach importance to the characteristics of tourism and leisure in localization and its trends in the guidance of transforming the development of tourism. "Local travel to the country", on the surface, it is an emergency move to make up for the lack of foreign tourists. In essence, the positive and effective response of the cultural and tourism departments and tourism companies in various places and tourism companies on the local people's tourism and leisure needs The industrial attributes of "driving employment and increasing income" in the tourism industry will expand and progress towards the cognitive expansion and understanding of highlighting the attributes of tourism society. This is for further establishing the concept of sharing of the main and guests, deeply digging the connotation of local culture and tourism attraction, innovating and development methods, and continuously promoting the characteristic, differentiated, refined development of tourism products and services, creating "close -up, far away" tourism Destination has an important role in promoting.

Finally, online and offline tourism products are increasingly rich, and immersive experiences have become important trends. During the Mid -Autumn Festival holidays, the traditional customs of the Mid -Autumn Festival were deeply excavated in various places, and the scenic area, traditional districts, museums, cultural centers, etc., launched experience activities such as Mid -Autumn Festival Market, Hanfu Tour Garden, Mid -Autumn Festival prayer, flower lantern banquet, etc., and actively created special immersive experience scenes. The cultural and tourism departments of various places also have a rich immersive experience through cloud performing arts, cloud tourism, multi -dimensional and multi -perspective. For example, Beijing is based on the theme of "Moon Castle and China", and organizes 1083 various online and offline cultural activities, including 450 online activities.

The immersive experience is not only a form of tourist participation, but also a business model, which can effectively increase tourists' stay time and drive tourism consumption and enrich the tourism experience. Therefore, all localities should actively guide the development of immersive music performances, stage repertoires, non -heritage project experiences, etc., and other localities, and pay attention to the combination of the development of the night economy. Form of night cultural tourism consumption.

At the same time, the extensive launch of various "cloud travel" models, while effectively enriching the supply of online culture and tourism products, also attracts offline potential customers. In the next step, all localities should also actively think about how to transform the "spectators" on the cloud into tourists on the ground to achieve mutual promotion of online and offline tourism.

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