Zhejiang Dongyang released urban brand image and mascot

Reporter Bian Shanshan

On the afternoon of September 9, Dongyang City, Zhejiang held a press conference on the urban brand image and mascot visual recognition system. At the meeting, the image of the "East" city, as well as the new urban mascot "East Welcome" and "Xiangyangyang".

The brand image of Dongyang City's brand began to design in June 2021. The three aspects of the anchor: First, fully reflect the historical and cultural heritage of Dongyang's "Wuzhiwang County" and "Wenli State"; the other is to fully reflect the "education of education The distinctive cultural characteristics of the township, construction hometown, the hometown of arts and crafts, and the famous city of film and television tourism "; the third is to fully reflect the entrepreneurial and innovation spirit of" walking south, daring to be the first, nothing, and a stone ".

After the expert review and the voting of netizens, the ink -style "East" scheme stood out, and then deepened the design and improvement to form a final plan. The word "East" of ink style, simple and atmospheric, connects the names, visual symbols, and brand positioning of the city brand, condenses into a new and powerful city brand symbol. Among them, the "sun" element symbolizes the prospects of Dongyang's booming development, and the gradient Dongyang splendid red reflects the sense of jumping and agility of the sunrise oriental; The characteristics of rituals; through the refinement of the "bucket arch" element in the "Luzhai", the historical heritage of Dongyang Gang and the long -term architectural culture of Dongyangyuan show the hard core strength of the "hometown of architecture"; The woodcarving has outlines history and praise the era with the skills of ghost ax, and carved the song of the era of the era, and opened the road of integration of Dongyang woodcarving culture and industrial integration.

The design process of Dongyang City mascot is also around three aspects: First, fully reflect the characteristics of the city and highlight the recognition of mascots. Select the most characteristic elements of Dongyang, enhance the public's recognition of urban characteristics, and build a unique brand image. The second is to add urban human feelings and highlight the affinity of mascots. Through novel ideas and creativity, exaggerated action performance, cartoon cute styling style, giving the public a new sense and intimacy, and closer the relationship between the city and the public. The third is to enrich urban life and highlight the use of mascots. With a modern and fashionable design, a cute image with distinctive personality, enhance the overall impression of cities to the public and the public's sense of belonging and pride in the city, develop mascot derivative products, and enrich the entertainment life of citizens.

Dongyang City mascot "Xiangyang Yang" and "Dong Yingying" use the anthropomorphic cartoon image. Among them, the name of "Xiangyang Yang" comes from the "Yang" in Dongyang City name, which corresponds to the "Jinhua Mountain Yang" of Dongyang history. Birth is an incarnation of the sun full of vitality and positive energy, echoing the name of Dongyang City. "East Yingying", the name is from the "Dong" of Dongyang City name, corresponding to the "縠 (Hu) Water East" of Dongyang history. The outline of the letter echoes the logo of Dongyang City and is full of sense of technology.

Dongyang City brand image logo and mascot main color are unified as "quality black" and "Dongyang splendid red". At the same time, according to Dongyang's characteristic industries and different industries, different colors of urban brand image logos and mascots have been designed, such as Dongyang Film's Chaoyang purple, Dongyang mahogany's full red, Dongyang building quality gold, Dongyang industry wisdom blue, Dongyang and Dongyang The landscape green and the sun in Dongyang Education will be widely used in urban public facilities, official activities, urban windows, public welfare publicity, foreign economic and trade and cultural exchanges.

In addition, the Propaganda Department of Dongyang Municipal Party Committee formulated the "Management Management of Dongyang City Brand Visual Image Recognition System" to regulate the use of urban brand image logos and mascots. Dongyang has also continuously improved and enriched the content and products of the city's brand image logo and mascot. It has produced the first batch of "Xiangyang Yang, Dongwan welcoming" plush dolls and other surrounding cultural and creative products. The version of the mascot "WeChat Emoticon Pack", including Dongyang Dialect Edition, Dongyang Featured Edition, and Network Listing Edition.

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