Ningde: Hundreds of "gold medals" drive rural tourism butterfly changes

Recently, the opening ceremony of the opening ceremony of the Gold Medal Tourism Village project in Ningde City, Fujian Province was held in Shushan Township, Pingnan County, setting off a boom in the construction of Ningde Gold Medal Tourism Village. There were 42 gold medal tourism villages that were included in the first batch of concentrated construction, and 283 construction projects were concentrated, with an annual investment of 552 million yuan.

In recent years, Ningde City has strived to create 100 gold medal tourism villages, adheres to "integration, coordinated promotion", continuously innovate the financing model, construction model, and development model of rural tourism, and actively promote the "transformation of butterfly" of rural tourism. Efforts will be made to build a model for rural tourism Ningde, take the road of revitalizing the rural characteristics of the east of Fujian, and help build a new pattern of tourism in the region.

Figures of the Panorama Shouning County Cultural and Sports and Tourism Bureau of Xiadian Village

Multi -model raising funds

"In accordance with the requirements of a mature one, starting one, stringing into line, and making a face -to -face requirement, we will coordinate and cooperate, and innovate the construction model of rural tourism development in financing, government -enterprise cooperation, etc., and guide leveraging social capital to empower the empowerment. Rural tourism development. "On March 9 this year, the 25th meeting of the 5th Ningde Municipal Party Committee Standing Committee put forward new requirements for the construction of the Gold Medal Tourism Village.

Ningde City has "Shanhaichuan Island Lakelin Cave" as one of tourism resources. In order to strengthen the cultural tourism economy, in September 2021, the Fifth Congress of Ningde City proposed that it is necessary to build the gold medal tourism village as a focus on the development of the cultural tourism economy, vigorously develop tourism, and strive to cultivate about 100 in 2023 The characteristic gold medal tourism village has launched 10 boutique tourist lines with mountains and seas to create a well -known nationwide mountain and sea leisure tourism vacation destination.

To complete the goal of cultivating hundreds of gold medal tourism villages, Ningde's biggest problem is funds. Where does the money come from? In order to solve the problem of funding, the main leaders of the Ningde Municipal Party Committee and Municipal Government have been promoted, and a special meeting has been held many times to ensure that the construction of high standards and high -quality development of the gold medal tourism village.

At the same time, the Ningde Cultural and Tourism Department led the overall financing work. First of all, focusing on improving tourism elements, cultivating products, and formats, we can find out a list of "gold medal tourism villages" construction projects. Secondly, strengthen project planning packaging, focus on the opportunity of rural industrial revitalization policies, actively connect with policy banks, and promote the funds of 2 billion yuan in funds such as PPP projects, special debt, loans, forestry redemption and other models.

"Ningde City supports all counties (cities, districts) gold medal tourism villages projects using PPP models to financing to flexibly solve the demand for project construction funds." On April 26 this year, the Ningde Municipal Government held a special meeting of the Gold Medal Tourism Village to clearly strengthen the overall planning of the city's gold medal tourism village. All counties (cities, districts) should establish an operation management mechanism of income sharing to promote the city's gold medal tourism village to achieve sustainable sustainability develop.

In order to accelerate the construction of the gold medal tourism village, Ningde City adhered to "task projectization, project modeling, and specificization of lists", and relevant municipal departments set up a special construction class to coordinate the construction, inspection, and guidance of the gold medal tourism village throughout the process. At the same time, strengthen the city and county linkage, plan the overall layout of the gold medal tourism village level at the municipal level, do a good job of policy guidance and specific guidance, and the county -level benchmarking tables are promoted by the project.

In addition, Ningde City also incorporated the construction of the Gold Medal Tourism Village into the city's rural revitalization assessment content, and implemented the "one weekly reporting, one analysis of the one -day, one -day dispatch on Monday, and a January" for the construction of the gold medal tourism village. The cultural and tourism department of Ningde City will lead the organization to organize special inspections, establish a weekly report system, on -site observation promotion meeting, acceptance and evaluation, etc. to ensure that the construction of the gold medal tourism village is solidly advanced.

"In the first quarter, the 42 Gold Medal Tourism Villages, which were launched in the first quarter, will be fully completed in September. At the same time, it will be promoted in batches and strive to complete the construction of 100 and above the city in 2023. Ningde rural tourism has developed high -quality development.

Adapt to one village and one product according to local conditions

A few days ago, in the "Postal Culture" theme of Shoushan Village, Shoushan Township, Pingnan County, workers are hurrying to make internal soft outfits. According to Chen Jinxing, the first secretary of the Shoushan Village Village, since this year, Shoushan Village has fully tapped the advantages of resources, proposed to create a characteristic IP of "Tea Salt Ancient Road · Fresh Shoushan", focusing on building a "one street, three museum and five centers", and providing tourists with immersive type Experience.

At present, nine shops in the streets of the Ming and Qing Dynasties of the Ming and Qing Dynasties have opened. Starting, it will further activate and inherit the characteristic culture of the "Tea and Salt Road".

Shoushan Village is a microcosm of Ningde City's Gold Medal Tourism Village. "The construction of Ningde Gold Medal Tourism Village adheres to the standardization and differentiated development, and rationally sets up the basic construction standards for gold medal tourism villages from eight aspects such as development planning, location transportation, village environment, and resource brands, and adheres to the characteristic of characteristic and differentiated roads. Carry out the construction of gold medal tourism villages according to local conditions, and actively develop new rural tourism formats such as Binhai Fisherman, Rural Tourism, Kangyang Living, Red Culture, and Research Experience. Green water and nostalgia memories have become the experience of tourists. "Lei Wen, deputy director of Ningde City Culture and Tourism Bureau.

When constructing a gold medal tourism village in Ningde City, we pay attention to resource mining. Such as the key layout of coastal vacation, beach leisure, island tourism, photography punch, homestay experience, fishery family experience and other new formats on the coastal shoreline to create a gold medal tourist village featuring "coastal fishermen"; excavating "Tianshan Green Tea", "Frank Ocean Gongfu "" Fuding White Tea "and other brand advantages, build a gold medal tourist village featuring the tea travel industry; excavate the traditional villages of the Dai people, cultural heritage, folk customs and resources, and create a gold medal tourist village featuring the Dai style; rely on red tourism resources , Build a red research link to create a gold medal tourist village featuring red research. Walking into the east wall village of Sansha Town, Xiapu County, which is known as "Drunk Beach,", I saw that the scenery at sea was picturesque, the beach painted scenery was beautiful, and the shadow friends were like weaving. In recent years, Dongbi Village has built two phases of Sanshaguang Shadow Boers on the beautiful coastline landscape and photography resources to set up multiple photography tables. Photography enthusiasts can shoot sunset beautiful scenery at multiple angles. At the same time, by supporting measures to return to entrepreneurship and introduction of investment, the homestay industry is vigorously developed. "In the past three years, there have been 25 homestays in Dongbi Village, and many boutique homestays such as Shijiahai, Tao Shi, Xi Ying, Yizhai, Yizi Yisu have emerged. The radiation of the surrounding villages has formed a regional industrial belt, which drives the upsurge of the construction of tourism homestays in the county. "Said Zhang Jian, director of the Cultural and Sports and Tourism Bureau of Xiapu County.

"Ningde strives to build hundreds of gold medal tourism villages, so that each county (city, district) has a well -known and explosive village in southern Zhejiang in the province, attracting more tourists inside and outside the province to visit the experience." Lei Wen said Essence

Form a joint force to brighten the brand

Entering Hanxi Village, Nanyang Town, Shouning County, the facade transformation is under construction. This is one of the key projects for the construction of a gold medal tourism village in Hanxi Village, which aims to show the unique charm of traditional ancient villages.

According to Yang Longhe, the first secretary of the village in Hanxi Village, since this year, Hanyi Village has made full good "red+green+antique" three -color fusion articles, focusing on creating a red resource community with the core of "stele, pavilion, museum, cave" as its core At the same time, cultivate tourism formats such as homestays, camping, farmhouses, and tea research workshops, and strive to build Hanxi Village as an influential red tourist destination in eastern Fujian.

At the starting launching ceremony of the start -up opening ceremony of Ningde's Gold Medal Tourism Village Project, Ningde City launched 9 "Weekend Fun Play · Every Monday" Weekend Micro Tourism Boutique Line. "We hope to let more citizens enter Ningde and explore the secrets of the summer in the mountains and rivers." Said Chen Yangzhou, head of the Resources Development Section of Ningde City Culture and Tourism Bureau.

In the midsummer season, I walked into the Shouning County, where the east of Fujian Fujian and the western Zhejiang, saw the mountains of the mountains, and the ancient people's residences of the dark and yellow walls of the dark, and tourists laughed and laughed. In recent years, the lower party township has created the "taste of the countryside" with "the power of the party", the construction of the "taste of going to the countryside", the unforgettable party theme exhibition is unforgettable, the party and the masters are connected, and the "unforgettable" The next party "Research and Cooperative Cooperative, implemented the old house activation plan, and built a number of special homestays and formats. Good "lower party story".

"In the next step, we will use the Gold Medal Tourism Village to build funds to expand the boardwalks and night scenes of the ancient villages to the new village, implement the village beauty and beautification projects, support the construction of landscape parks, tourist public toilets, and build the lower party village into a happy home. ' . "Said Wu De, the head of the parties of Shouning County.

Rural tourism is key to develop. Huo Lizhen introduced that Ningde City will hire provincial, municipal universities, tourism enterprises, industry association professors and managers to form a gold medal tourist village expert think tank to provide the entire process of planning and design, business cultivation, product development, acceptance management and other aspects of the gold medal tourism village. Intellectual support and guidance. At the same time, the training plan for the introduction of the gold medal tourist village interpretation is formulated, 100 gold medal tourist villages interpreters are cultivated, and the team of rural tourism talents will be continuously expanded to provide talent support for the biggest gold medal tourism village.

Huo Lizhen said that in the next step, Ningde City will deploy tourism products and lines in the “Six Foling” in the G228 Binhai Scenic Road in Fujian, and strive to build a batch of gold medals through hundreds of gold medal tourism villages. line. On this basis, the city can cultivate a group of rural tourism products that allow tourists to live and play well. Tourism boutique line promotes the city's villages to improve quality and efficiency in "quality, content, brand", continuously start the Ningde rural tourism brand, and make rural tourism an important support for the revitalization of Ningde City. (Author: China Tourism Daily Li Jinzhi; Editor: Cao Xuewen)

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