Interactive experience makes red tourism more attractive

With the start of primary and secondary schools in various places, this year's summer was ended. Data from many OTAs show that this summer, in the red tourism market, parent -child customer base and enterprise and institutions have become the main customer base, and the red tourism destinations are more diverse in terms of expression. During the interview, many industry players said that in the face of new market demand, there is a lot of innovative space in red destinations and scenic spots.

Customer group: travel around the enterprise and institution

Ctrip data shows that the overall order of red tourism products this summer has risen nearly 4 times from May and June this year. Among them, the parent -child customer group accounts for 30 % of all orders. The proportion of generations Z is significantly improved. The post -00th tourists who choose to travel in the red tourist attraction in the summer increased by 33 % from June.

According to the relevant person in charge of Tuniu Tourism, due to the impact of the epidemic, the summer red tourism is mainly based on local surrounding scenic spots. Waiting for the red tourist attractions to attract many parent -child groups around.

The research data and platform summer order data from Tongcheng show that the team tour of parent -child tourism, research tour, and enterprise institutions is the three main force of summer red tourism. From the perspective of specific needs, parent -child family customer groups choose the high proportion of parent -child travel theme lines and red summer camp products, and the proportion of red custom tourism groups in enterprises and institutions is the highest. The red -themed group activities of the enterprise and institutions have increased a double -digit increase in July. In addition, the red summer camps mainly based on the youth group have also increased significantly compared with last year. Many red tourism theme scenic spots have worked hard in the cultural experience, and to a certain extent meet the diversified experience needs of users. New scenes of old attractions have attracted more local and surrounding tourists to go.

Data from Malaysia Honeycomb shows that the red education base, the former residence of the celebrities, and the Red Memorial Hall are the most important place for young tourists and parent -child customers to pay attention to the three types of red tourist attractions. "With the continuous youth of the customer base, the definition of red tourism is also expanding. In addition to the traditional red attractions such as the revolutionary site, memorial hall, and the former residence of Xianlie, go to Wenchang, Hainan to watch the rocket launch, or go to the Chinese eyes of Guizhou to feel the great power. The shock brought by heavy weapons is a new highlight of the red tourism market.

Product: Popularity of immersion experience

During the interview, the reporter learned that the application of advanced technologies such as VR virtual reality, AR augmented reality, and 3D experience allows the expression of red tourism destinations and scenic spots to be more abundant. Participating in interactive transformation, immersive experience has become the biggest highlight.

The previously released red tourism consumption report released by Malaysia shows that more than 40 % of young tourists' interest in red tourism lies in the immersive experience. "For example, in the capital of Jiangxi, tourists can also taste red theme food with local characteristics when visiting the Memorial Museum of the Long March of the Chinese Red Army, watch red theme water curtain movies, learn straw shoes by person Red -themed homestay ... A comprehensive deep experience improves the knowledge and interest of red tourism. "The person in charge of the Ma Honeycomb told reporters that this in -depth experience travel product that combines red tourism with science and technology, culture, and trendy gameplay is also Welcome to the market.

"By deepening the historical scene, it not only allows tourists to have a more immersive experience, but also allows red culture to be more effective." The person in charge of Tuniu Tourism introduced, "For example, the Zunyi Site of Guizhou — Lou Shanguan — Gouba Society Site -Moutai Town 5 -day tour is combined with red attractions, on -site experience teaching, and scenario simulation. By eating red military rice, wearing red military uniforms, walking a long march, etc., you can give full play to the ideological and political education function of red tourism. The Jinggangshan Revolutionary Museum in Jiangxi is a digital display form through digital display such as video, 3D, and AR interaction. "

"This year's summer hot red tourism line products have a very obvious feature. The theme tourist attractions use advanced technologies such as VR virtual reality, AR augmented reality, and 3D experience. Let tourists turn from bystanders to participants. "The relevant person in charge of Ctrip Travel observed that some red theme tourist scenic spots will create scripts to introduce tourists into" scenario experience "to be more trendy and more in line with young people's needs. The way to present red culture.

"In the summer of this year, in order to enrich the spiritual and cultural life of young consumers, China Travel has closely integrated red theme education with cultural tourism products. The form of red theme education activities integrates the red revolutionary story into the experience of immersive cultural tourism products, which has enhanced the fun of red cultural tourism products and is welcomed by the market. "The relevant person in charge of China Travel Travel introduced.

The relevant person in charge of Malaysia found that, in addition to creating an immersive experience, in addition to the clever combination of red tourism with film and television works, and popular IP, it creates a new cultural and creative new cultural and creative new cultural and creative and innovative methods for traditional red scenic spots to stimulate the market. In the Lu Xun Museum in Beijing, tourists can buy creative Lu Xun theme articles in addition to visiting and study as a memorial, drink a cup of theme coffee with "Lu Xun", and a journey of collection of seal collection that young people are keen to seal. Essence These new trend experiences have made the Lu Xun Museum jump this year the "Internet celebrity punching point" that young people scrambled to share in Malaysia's honeycomb and some popular social platforms. Suggestion: Destination must be continuously innovated

"We see that young people are becoming the main force of red tourism. They prefer to be personalized and experienced red tourism products. Experience and immersive tourism projects are more popular. Red tourist scenic spots can develop with science and technology culture and trend In -depth experience in the red culture of the gameplay integration. "The relevant person in charge of Tongcheng Tourism said that a considerable part of the red tourist attractions still stay at the stage of a single visit and explanation. Can use scientific and technological means and continuously innovate in content and form to enhance the attractiveness of red tourism. However, it should be noted that while any scenic spot embraces technology and modernization, it cannot abandon the uniqueness of red tourism in cultural leadership and education.

The relevant person in charge of Tuniu Tourism said that with the continuous expansion of the red tourism market, red attractions and red base resources around the city remain in depth. For example, combining ecological tourism resources around the city, develop more "red+surrounding", "red", "red" +Rural "tourism products, increase the participation of urban residents, and make red tourism integration and develop into the normal state. In addition, with the youth of the red tourism market, "red+research" products also need to be continuously pioneered and innovated.

Some operators said that many revolutionary districts and red tourism resource concentration areas are in the countryside. The development of rural tourism in China has broken through the bottlenecks of transportation, infrastructure, etc., but there are still obvious quality defects in the high -end accommodation industry. This is also the shortcomings of my country's development of rural tourism and red tourism at this stage.

"During the travel process, the more at night in the destination, the more consumption scenarios you need, so that the possibility of consumption is more likely. Especially whether it can allow middle and high -end guests to live. Although the bottlenecks of transportation, facilities, and services in rural tourism have basically been resolved, the quality of accommodation is still lacking. It is insufficient to attract high -end guests and improve local consumption such as catering and shopping. " The relevant person in charge of Ctrip said that recently, Ctrip Group has built resort farmers through investment, technology, manpower and marketing resources to help rural tourism enhance the accommodation experience. "Ctrip has built 9 resorts in the farmhouse in one year. Among them, the Jinzhai Greater Bay Store in Anhui and the Linyan Store in Linzhou, Henan are closely relying on well -known red tourist scenic spots. The close combination of red tourism and rural rejuvenation will help form '1 + 1 ＞ 2''s powerful joint force. In the future, Ctrip will create more successful cases of 'red + rural' 'to promote the development of red tourism through the rural revitalization plan. "

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