In the face of losses, what kind of pressure do traditional travel companies rely on?

Recently, Zhongxin Tourism, ST Caesar, and China Youth Tourism have released the semi -annual report in 2022, and the failure of the failure is expected by everyone. The repeated impact of the epidemic, the fluctuations of macroeconomics and the intensification of market competition have made this "sensitive" industry more vulnerable. Some people ask questions pessimistic, how long can travel agency companies stand? However, some people believe that as long as the company is still polishing the core competition advantage, it is expected to carry this round of pressure.

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Challenge and upgrade

The dilemma faced by the three traditional travel companies in the first half of the year has been clearly present in the latest financial report. Although the China Youth Tourism achieved operating income of 2.862 billion yuan in the first half of this year, a decrease of 18.69%compared with the same period last year, the net profit attributable to shareholders of listed companies had a significant loss, and its net loss reached 205 million yuan. 100 million yuan.

Regarding the cause of losses, China Youth Tourism mentioned in the "Announcement on the Pre -Decree on the Half -Annual performance of 2022" that during the reporting period, due to the epidemic situation in Shanghai, Beijing and other regions, Wuzhen and Gubei Water Town Scenic Area closed the park many times, and the passenger flow of the scenic spot was significantly large. Decrease; integrated marketing sector business is delayed and canceled; travel agencies and hotel business are suppressed to varying degrees.

The business of the China Youth Tourism is mainly divided into 5 modules, including the company's traditional core business travel agency business and the scenic area business that could bring high profits to the company before. Obviously, the decline in the performance of scenic spots is one of the main reasons for the company's failed to perform in the first half of this year. The problem of "high operating costs of scenic spots and affected by epidemic" is also more prominent during this time. In this financial report, the Youth Hostel did not disclose the relevant data of the travel agency business. It just mentioned that during the reporting period, the travel agency business declined through the year -on -year decline in revenue, which was further reduced by normalization and refined cost reduction measures.

Compared with the same period last year, ST Caesar's operating income declined sharply, but the loss of net profit has not continued to expand significantly. The latest disclosed financial report data shows that in the first half of 2022, the company achieved total operating income of 190 million yuan, a year-on-year decrease of 66.90%; the net profit attributable to shareholders of listed companies was -170 million yuan, a year-on-year decrease of 0.39%.

It is worth noting that during the reporting period, ST Caesar's tourism service operating income was 38.9395 million yuan, a decrease of 83.69%from the same period last year, and only 20.45%of total operating income. Although the operating income of the food and food beverages business has also declined compared to the same period last year, the proportion of these two business revenue has increased.

Regarding the above performance, some operators believe that from the falling data is enough to see, the local epidemic in the first half of the year was on the spot, and the direct impact on the travel agency sector was greatly impact. It can also be seen that diversified development has given traditional travel companies a certain ability to resist pressure. At present, Caesar Travel Industry is also trying a combination of its business marketing, including the launch of the "product+cultural leisure activity+tourism" marketing method. It is hoped that through the theme activities of combining goods and tourism and vacation, it will drive tourism consumption.

Zhongxin Tourism has achieved losses in the first half of this year, which may be the best news for traditional travel companies in this financial report season. In the first half of 2022, Zhongxin Tourism achieved total operating income of 126 million yuan, a year-on-year decrease of 59.60%, and the net profit attributable to shareholders of the parent company was -80.853 million yuan, a year-on-year loss of 34.22%. Zhongxin Tourism said that due to the short -term impact of the epidemic, the company's operating income decreased compared with the same period last year, but benefited from strict control and control of various expenses and fixed costs. The loss continued to narrow compared to the same period last year.

This is the third year of the epidemic impacting the tourism market. Behind the above -mentioned sets of data, the advantages and disadvantages of the company's business layout have also been revealed. From the perspective of most industry players, these huge traditional tourism companies have re -arranged troops according to market changes. In fact, in recent years, they have been committed to innovation and transformation, but from the current performance, they cannot fundamentally reverse the difficulties.

Try to break again

How to deeply excavate the potential of the stock business under the adverse situation of the travel agency's business suppression? These three traditional travel companies are looking for answers. Recently, they turned their sights on the surrounding tour, and Zhongxin Tourism and China Youth Tourism released new projects and new brands respectively.

Not long ago, Zhongxin Tourism announced the opening of the Natural Education Farm, the Natural Education Farm, which it created, which means that Zhongxin Tourism has begun to march into the surrounding parent -child market. The reporter noticed that the natural education farm created by Zhongxin Tourism this time is an outdoor leisure complex, which adds popular tourism and leisure methods such as camping and research. The relevant person in charge of Zhongxin Tourism said that the layout was the first attempt by Zhongxin Tourism in the Beijing suburbs. They are negotiating with the tourism departments in various districts in Beijing. If they are successful, they may deploy more parent -child farms on the suburbs of Beijing.

It is not difficult to see that Zhongxin Tourism aims at two keywords when trying to explore new development directions: surrounding tourism and parent -child. Related data shows that at present, the size of the parent -child travel market in my country has exceeded 10 billion yuan. It is expected that in the next three years, the size of the parent -child tour market is expected to continue to grow at a rate of more than 40%each year. The surrounding tour has quickly become the first choice for the post -80s and 90s parents on weekends.

In fact, from the financial report in the first half of 2022, it can be seen that Zhongxin Tourism has in the strength of the parent -child travel market. In order to meet the new demand brought by the market under the drive of the "double reduction" policy, the education brand "Zhongxin Traveling" under Zhongxin Tourism has accelerated the integration and development of "tourism+education". , Hiking Project, Camp Education, Natural Science Class and other series of products are iterative upgrades. This year, the new brand of "traveling campers" has also released a new brand "Tour Camper". Ni Yangping, Secretary of the Party Committee and Chairman of the China Youth Tourism Party Committee, introduced that the release of the "Traveling Camping Family" brand is a new measure for the China Youth Tourism to lay out the outdoor camping market. It will take this opportunity to continue to actively explore the "camp+" model to help outdoor real estate products towards the outdoor product products towards the outdoor product. The development of diversification and innovation. The China Youth Tourism will also take the "rural+camping" model as the starting point, which will drive the surrounding products to upgrade.

From the perspective of the industry, when young people such as camping, riding, Yuan universe, immersive exhibitions, live broadcasts, etc. are interested in the list of product lists, it also means that this tourism company has been paying attention to young people. Market. The potential of this market cannot be underestimated.

However, Wu Liyun, an associate professor of the Chinese Institute of Culture and Tourism Industry in Beijing Second Foreign Languages, believes that in recent years, travel agencies have been penetrating from demand to the resource end, and they have also had good results. However, for travel agencies that are mainly out of the business business before these epidemics, they also need to retain their main business. Once the outbound travel recovers, they can quickly restore their business.

In fact, in the first half of this year, Caesar Travel Industry is preparing for this aspect to maintain high -frequency interaction with partners such as tourism bureaus, airlines, embassies, consulates, and hotel groups from foreign countries to do a good job of resource resource resource for future outbound travel business to resume resources. reserve. Including the Tourism Bureau of Saudi Arabia, the Thai Tourism Bureau, and the Singapore Tourism Bureau to conduct destination promotion activities; restarted visa business with the embassies and consulates that have resumed visa business, focusing on the launch of Singapore, the United States, Canada, Australia, New Zealand, Japan, Italy and other countries Business visa, family visa and study visa services; comprehensively restore global hotel reservation services, domestic and European guests can book global hotels through Caesar's tourism sales network.

Find new kinetic energy

In the semi -annual report of 2022, the analysis and judgment of the three traditional tourism companies were almost the same. From the perspective of a macro environment, affected by the multi -point extension of the new crown pneumonia and the small -scale outbreak of local areas, my country's tourism industry continues to bear great pressure and the demand for elastic travel is shrinking. However, with the continuous efforts of a package of relief assistance issued by the relevant government departments, and the willingness to consume tourists, the tourism product structure continues to adjust and continuously transform, and domestic tourism has emerged in the predicament. Since June this year, the tourism markets in various places have begun to pick up.

The reporter observed that entering the track in the second half of this year, several brigade companies seeking new actions are even greater. On June 27, the China Youth Tourism announced that the high -level post was replaced. Ni Yangping, who was originally the general manager of the Cultural Tourism Division of China Everbright Group Co., Ltd., became the new head of the China Youth Tourism. Some securities firms judge when analyzing the performance of the Chinese Tourism in the second half of the year: repeated epidemic is expected to affect the company's performance in the second half of the year, but the new person in charge is expected to bring new expectations.

Ni Yangping, who has just taken office, has felt the pressure of difficulties in the tourism industry. He said: "If the outside business cannot be done, the internal structure is optimized, the product creation and the service capacity of the service, and some problems that have troubled us for a long time." In this regard, the China Youth Tourism has proposed the Unicom project, the first action, and the "horse racing race racing "Plan and Chinese medicine prescriptions 4 work. These include re -sorting and opening up all resources and teams of China Youth Hostel. For example, the recently launched corporate travel services deepen the contact with the group in many aspects such as travel services, scenic spots, etc. And benefits; propose a planning plan for talent recruitment and training. At the same time, let each cadre employee of the China Tourism keep in mind the red line and bottom line, and self -restraint, and do a good job of "first prevention". Of course, whether the "three fires" of the new officials can bring more prominent performance to the CBRC, and it remains to be further tested in the market.

Since the company relocated Hainan, Caesar Travel has gradually expanded in the circle of friends in Hainan's cooperation and development. At present, it has reached strategic cooperation with Haikou Municipal Government, Sanya Municipal Government, Hainan Travel, Culture, Radio, Television and Sports Department, and more than 30 companies in Qiong Enterprise. , Promote the development of theme tourism, sports+tourism, tax -free+tourism. On June 28, Caesar Tongsheng Development Co., Ltd. signed a strategic cooperation agreement with the Supply and Marketing Daji Group Co., Ltd., and plans to carry out a series of cooperations in projects led by Caesar's travel industry "Hainan Tourism Transfer Center". Caesar Travel will also open the "Caesar Flagship Store" in the supply and marketing large -scale commercial project, focusing on the sales and operation of specialty products such as tourism and food.

At present, the market development trend of the tourism business model has become diversified and comprehensive. The current crisis: The complex and changeable macro environment may affect the level of national income, and then affect consumer demand, thereby affecting the company's operating performance to a certain extent. With OTA stepped up offline layout and Internet companies entering the tourism field, competition in the tourism industry is further fierce. When it comes to countermeasures, the three traditional travel companies have unexpectedly proposed in the business of travel agencies. According to the changes in consumer trends and consumer characteristics, they continuously develop product marketing products. By strengthening the "tourism+" business layout, they seek opportunities for extension growth. It is not difficult to see that almost all tourism companies' efforts are consistent in ensuring the growth of the company's operating performance. However, can they use different innovative methods to achieve their goals and look forward to the "transcript" of the next quarter. Essence (Author: Chief Reporter of China Tourism News Wang Wei; Editor: Cao Xuewen)

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