The ancient capital of Jinling is full of fashion "extremely beautiful Nanjing" Qiaojiangnan

During the day, the "Summer of Culture" is in full swing; at night, at night, night culture and tourism consumption gathering areas in the car water and horse areas ... This summer, the situation of the epidemic prevention and control of Nanjing City, Jiangsu Province is good, and the popularity of the cultural tourism market has not decreased. Many tourists went to Jinling in the ancient capital and played "extremely beautiful Nanjing". According to statistics, in mid -August, the city's 3A (inclusive) or more scenic spots, rural tourism spots, and museums received a total of 2.501 million tourists, reaching 194.38%of the same period in 2021.

In the past two years, Nanjing has actively overcome the impact of the epidemic and fully support the recovery of the cultural tourism market. At the beginning of June this year, the General Office of the State Council issued the "Notice on the implementation of major policies and measures for the implementation of major policies and measures in 2021". The construction of a complete and high level of consumption is inspected and inspired.

Traditional fashion intertwined

Nanjing Confucius Temple -Qinhuai scenery belt scenic area opened a children's immersive script game "Follow the Poet Tour Qinhuai" to guide the children to transform into the Tang Dynasty little poets and understand the ancient imperial examination system; The "Red Mansion Dream" "" "The event, leading students to interpret the classic chapter of" Dream of Red Mansions ";" Jinling Dream Finding Dream · Yezhan Garden "immersed garden real -life performance performed every Saturday, inviting citizens and tourists to meet Jiangnan victory, listening to the tone of Nanjing white bureau ... … This summer, various activities in Nanjing have launched various activities, vividly showing the cultural heritage of the ancient capital of the Six Dynasties.

According to Liu Jingjing, deputy secretary of the Party Branch of Nanjing Confucius Temple Cultural Tourism Group, Qinhuai District is the root of Nanjing City and the cradle of Jinling culture. Last year, the Qinhuai Non -Heritage Hall settled in the Nanjing Confucius Temple -Qinhuai scenery belt scenic spot. More than 200 non -heritage in the museum was wonderful. The scenic area also relied on this to develop a series of linkage products. By creating a variety of methods such as the creation of a small theater on the Qinhuai River, the launch of non -heritage culture, and incorporating non -heritage elements in the theme hotels Tourism product system.

Attracting the cultural heritage, Jinling culture blooms fashion glory. In the Nanjing Cultural and Art Center, the National Theater, etc., enjoy the night performing arts projects such as "Yangtze River Road, Code of 1800"; D9 blocks transformed into the old factory building of Nanjing Cigarette Factory, experience trend scenes such as colonnade interactive screens, creative porcelain paintings ... At present, the first batch of national night culture and tourism consumption agglomeration areas, the Yangtze River Road Cultural Tourism Gathering Zone, has become a new space for cultural tourism that highlights the historical heritage and the charm of modern urban cities, attracting many citizens to check in.

Tang Sien, deputy director of the Cultural and Tourism Bureau of Xuanwu District, Nanjing City, introduced that 1800 meters of Yangtze River Road had many cultural landmarks and accumulated urban culture in 1800 years. When creating the Yangtze River Road Cultural Tourism Gathering Area, Xuanwu District proposed the concept of "1800 meters, 1800", deeply tap the historical and cultural resources of the Yangtze River Road, and allow tourists to fully feel the changes in the times.

Consumption of cultural tourism consumer vitality burst out

While creating the boutique of cultural tourism, Nanjing also launched a series of policies and activities to stimulate the potential of cultural tourism consumption.

As early as 2019, the Nanjing Municipal Government issued the "Implementation Plan for creating the" Night's Jinling "brand, and the" Night Jinling "brand came into being. Over the past few years, Nanjing has carried out the "Ning" Weekend · Huyou Xinnanjing "slow life tourism activities," Cultural Summer Summer "series of activities," extremely beautiful Nanjing · night of the Jinling "cultural tourism consumption promotion activity, etc., deeply cultivating rural tourism , Research Tourism, Night Tourism and other formats to create a new scene of cultural tourism consumption.

Taking Nanjing Pukou District, which focuses on rural tourism as an example, launched the "urban micro -vacation" cultural tourism model, and explored "the global tourism in the suburbs of rural fields" on this basis. Hou Liwang, deputy director of the Cultural and Tourism Bureau of Pukou District, introduced that the entire district is based on the 479 square kilometers of the beautiful rural demonstration zone as the main body to vigorously promote the construction of 6 theme homestays including Shangongli, Luohe, and Wu Lao Village to encourage the development of level homestays to enrich the development level and enrich Tourism formats promote economic development.

In the past two years, in the face of the impact of the epidemic, Nanjing has successively launched a series of measures to promote the recovery of the cultural tourism market, and attract more foreign tourists into Nanjing through the "please come in and go out". For example, the "Rural Tourism Express" electronic consumer coupon with a total value of 13 million yuan and electronic consumer coupons for rural homestays, for leisure agriculture and rural tourism business entities, a total of not less than 1 billion yuan of credit funds, reward tourism product project innovation, innovation, The launch of the "Communist Tour Metropolis Circle, a total of new consumption of cultural tourism" 2022 Nanjing Metropolitan Circular Consumer Consumption Season, and the collection and promotion activities of "extremely beautiful Nanjing · I am endorsement for Ning" have achieved remarkable results.

The national gold medal tour guide, "extremely beautiful Nanjing · I endorsement for Ning -Ten Internet Red Guide" Zhang is now more than 600,000 vibrato fans. "Nanjing is a place where I have worked for more than ten years. Here we have rich cultural tourism resources. I have a few treasures for each attraction. Next, I will continue to promote attractions from citizens to citizens with short videos and live broadcast methods to show Nanjing traditional tradition from a new perspective. New interest of attractions. "

Constant environment Master and guest sharing

The high -quality cultural tourism supply and innovative marketing promotion is the attraction of Nanjing to attract the passenger flow. The comfortable consumer environment has continued to improve the satisfaction of foreign tourists and also benefit local citizens.

At the cruise wharf of Xuanwu Lake Scenic Area, Mr. Zhou, a citizen of Nanjing, said happily: "Now the cruise ships in Xuanwu Lake are much more convenient and can directly scan the code to board the boat." In October, the smart cruise project of the scenic spot was put into use, and the tourist car of the scenic spot was also equipped with a "smart brain". In the past, there was only one tour route in the scenic area. Tourists who wanted to experience in -depth experience had to rely on two legs. At present, the scenic spot is centered on improving the experience of tourist experience. It not only has opened various special lines, but also realizes the "public transportation" of the scenic tourist car. Visitors can scan the code on any platform in the scenic area. At the same time, the scenic spot also built two new parking lots that can provide 700 parking spaces. The transformation of 12 tourist toilets has been completed in accordance with the 3A -level tourist toilet standards, and the volunteer service team of the scenic area has been continuously optimized.

Throughout the many measures in Nanjing in improving the tourism experience in recent years, it has shared the main and guests. For example, the Nanjing Rural Tourism Big Data Service Platform was launched in 2018 to achieve data monitoring, statistics, and analysis of tourist villages, and applied the results to rural tourism management, services and marketing. In June of this year, the Nanjing Cultural and Tourism Bureau held the signing ceremony of the Nanjing Social Security Card Card Card Card. It is expected to complete the transformation and new construction of the gate and ticketing system of 36 cultural travel places in Nanjing at the end of this year. , Identity Card, Garden Code, Health Code, Place Code, etc., make tourists travel more and more attentive in Nanjing.

Zhang Ning, associate professor of Nanjing Tourism Vocational College and deputy dean of Jiangsu Zijin Tourism Planning and Design and Research Institute, said that in recent years, Nanjing has continuously knitted the "beauty and the United States" of Nanjing with non -heritage and fashion elements in recent years. Industrial development has shown a good development momentum of prosperity, forming a number of promoted and replicated experiences. A series of innovation and practice, which has both effects on the impact of the epidemic, but also injects new impetus into the high -quality development of Nanjing Cultural Tourism. (Author: China Tourism Newspaper Xunzi Jun; Editor: Cao Xuewen)

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