Science and technology empower Hunan Provincial Cultural and Tourism Industry Expo is good and fun

Recently, the 2022 Hunan Cultural Tourism Industry Expo (hereinafter referred to as the "Travel Fair") hosted by the Hunan Provincial Department of Culture and Tourism, the Provincial Department of Commerce, the Provincial Industry and Information Department, etc. The first Hunan Cultural Tourism Science and Technology Product Application Exhibition) At the same time, it was held in Shuoyang Mountain Ouyang Xun Cultural Park in Wangtang Mountain, Wangcheng District, Changsha. In 3 days, the new cultural tourism experience brought by "New Cultural Tourism, New Technology, and New Future" made the Highlights of the Travel Expo highlight and became popular. According to statistics, the main exhibition audiences have 48,000 people, and nearly 100,000 audiences have been exhibited in separate exhibitions. A total of 768 exhibitors inside and outside the province participated in the exhibition, with an on -site turnover exceeding 45 million yuan.

Visitors experience the virtual world adventure game reporter Gao Hui Photo

Smart cultural tourism products are diverse

At the Expo site, non -heritage products such as the Dai Capital, Jiang Yong's Women's Books, Miao Drum Miao Embroidery, and Paper -cutting were full of non -heritage products. On the other side, VR immersive experience, camping RVs, helicopters, yachts, music buses ... Multi -field multi -form cultural tourism equipment makes tourists amazing and addicted. "I came to Changsha to travel, and I just saw a travel fair. I came over with my friends. I didn't expect it to be so fun. There was also a camping concert. The atmosphere was very brilliant." Ms. Wan said excitedly in the camping equipment exhibition area.

According to reports, this year's travel expo focuses on the theme of "science and technology empowering cultural tourism and creating a new engine for tourism development in the region". New trend of cultural tourism; strive to be immersive experience in display methods, deeply tap the cultural characteristics of Huxiang, use artificial intelligence, virtual reality and other technologies to integrate Hunan cultural tourism symbols, cultural content, and cultural stories into scenic spots, and "VR watch Hunan" The scene -based model brings a new sensory experience to the visitors.

According to the relevant person in charge of the Organizing Committee of the Travel Expo, this tourism expo highlights the "new technology" elements, focusing on displaying the new development of outdoor camping, RV living vehicles, low -altitude flight, yacht and cruise ship, and smart cultural tourism technology. Highlights and new models are to enrich the supply of cultural tourism industry chain, promote the innovation of business formats, and provide new engineering engines for the development of the cultural tourism industry.

Li Aiwu, deputy minister of the Propaganda Department of the Hunan Provincial Party Committee, Secretary of the Party Group and Director of the Provincial Department of Culture and Tourism, said that in recent years, Hunan has adhered to innovation drive with the goal of building a strong cultural province and a strong tourism province. Continuously expand the widespread application of acoustic high -tech equipment and technology in the cultural tourism industry in the cultural tourism industry, and build a new engine of cultural tourism development in the cultural tourism industry. Culture and tourism have become areas of Hunan scientific and technological innovation drivers with particularly obvious, innovative elements are particularly rapid, and are particularly extensive in the application of innovation output. The first Hunan Cultural Tourism Science and Technology Product Application Exhibition aims to create a new platform for “high standards, high -tech, high hot spots, and high popularity” to build a new platform for the application and promotion cooperation of cultural tourism products, focusing on displaying the field of cultural tourism technology New technologies, new ideas, new products, new services, and new development are a grand event that integrate economic and trade cooperation, scientific and technological empowerment, and cultural exchanges.

Science and technology blessing experience surprise

In the Square Shutang Mountain Ouyang Xun Cultural Park, the 15 -meter -long giant mechanical bionic dinosaurs brought by the real -world entertainment of Beijing opened the abyss giant mouth, making a deafening roar. The bionic dinosaur's bone structure, muscle and skin texture are completely restored according to the real dinosaur, making the audience seem to cross the Jurassic world, and many tourists take out their mobile phones to record this magical scene.

In addition, the mechanical bionic horse of Magic is even more vivid. The bumps riding on the bionic horse's back and the reaction of the horse after pulling the reins are exactly the same as the real horse, which has attracted many tourists to line up. "The current technology is too developed. If the surrounding environment is virtual into an endless prairie, there will be a kind of pleasure of galloping." Mr. Jin, a tourist from Zhangjiajie, lamented from the horse's back. Travel experience products have a lot of landing Hunan. "

The "Comem Challenge of the Yuan Universe" brought by Beijing St. Weit Technology Co., Ltd. also lined up in front of the cultural tourism Yuan universe products. Tourists wear VR helmets and choose to experience bravery laser arrays, different space dark rooms in the virtual world. , Destiny Hanging Bridge, cave escape and other adventure scenes. Touring, exploring, escape, hiding, fighting, fusion of reality, most of the items in the virtual world have matched touch, sound, temperature, smell, etc., making it difficult for tourists to distinguish between reality and immersed it.

Mr. Liang, a tourist in Changsha, experienced the cave flee in the cave in the universe product of the text. Ma, goosebumps all over the body. "

According to Ma Wanli, vice president of Beijing Shengwei Technology Co., Ltd., a total of 300 people experienced this project in 3 days. Many tourists feedback is too thrilling and too exciting. Beijing St. Weit Technology Co., Ltd. is committed to promoting technological development. It is a technology -driven company that is a world -leading company in the field of new state, human -computer interaction, and virtual reality.

There are also many high -tech leading enterprises in cultural tourism, and VR/AR/MR/XR, AI artificial intelligence, Yuan universe, human -computer interaction, virtual simulation, 3D visualization, digital twin, holographic technology, digital multimedia integration Wait for cutting -edge cultural tourism technology. Until the end of October, tourists can experience the magical charm of science and technology empowering cultural tourism in Shuoyang Mountain Ouyang Xun Cultural Park. Promote the development of dry goods

The heads of the tourist attractions and related personnel of tourist attractions across the country, representatives of high -quality cultural tourism technology equipment enterprises, experts and scholars in the tourism industry, etc., have invited the exhibition and exchanges. The accurate docking and trade cooperation has been pragmatic to promote the application of cultural tourism equipment in the scenic area.

At the Expo, the 2022 Hunan Hunan Science and Technology Empowerment Cultural Tourism High -quality Development Forum reached a cooperation and signing ceremony for the Hunan Branch of China Construction Bank Hunan Branch and the Hunan Provincial Tourism Scenic Area Association. The high -quality development of the cultural tourism industry has injected new kinetic energy and re -revived the recovery after helping the influence of the cultural travel industry.

At the same time, a series of activities of the application display of cultural tourism technology products during the Expo, the promotion of the "Five Business Cards" of the world -renowned tourist destinations in Hunan Province, the new development summit of the China Fang Travel Ecological Development, the promotion meeting of the Hunan Mountain Scenic Area and Daxiang West A series of main activities such as the promotion of the regional climate line, the promotion of the Hunan Sports Industry Association, and the city and state special promotion. In addition, the Journey to the Expo sets the online travel blog · live broadcast area, and the Douyin "Thousands of Live Group" conducts live broadcast on the spot.

During the travel expo, the organizing committee issued tens of thousands of well -known scenic spots to tourists. RV and tourism equipment, tourism routes, cultural tourism products, and other profit -making transactions were quite high. The three major platforms of Tongcheng, Ctrip, and Meituan also issued the Huimin -Aid Consumer Consumer Course at the same time. Meituan coupons sold 507,900 yuan, directly driving consumption of 2.098 million yuan.

The relevant person in charge of the Hunan Provincial Department of Culture and Tourism stated that Hunan will take the opportunity of this travel expo as an opportunity to increase support and promote the implementation of a number of major cultural tourism projects, forming a development ecosystem of world -class products, world -class marketing, and world -class interaction. (Author: China Tourism News reporter Gao Hui; Editor: Cao Xuewen)

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