Jiangsu Yixing Yangxian Ecological Tourist Resort: Reform System upgrade experience allows living to interpret life

In the past two years, under the normalization of the epidemic prevention and control, Jiangsu Yixing Yangxian Ecological Tourism Resort has grasped the management advantages brought about by the reform of the resort system, led by projects, continuously enriched the tourist experience, and helped the cultural tourism market recovery. In 2021, the resort receiving a total of 5.75 million tourists, an increase of 35.6%year -on -year; the total tourism revenue was 3.3 billion yuan, a year -on -year increase of 78.4%.

Faced with the new demand and changes in the market, a few days ago, Yang Xian Ecological Tourism Resort released the latest tourism promotional words- "Xin An, Living for New choices", and will aim at creating a living destination, relying on the beautiful ecological environment and the beautiful ecological environment and The deep cultural heritage allows tourists to slow down and calm down, so that the resort can truly become a place where tourists live.

Looking at Yang Xian Ecological Tourism Resort Yang Xian Ecological Tourism Resort Photo Conferry

"One District, Four Towns" coordinate and operate efficiently

Yangxian Ecological Tourism Resort covers an area of ​​456 square kilometers. The landscape is connected and the tea and bamboo dependent. In 2018, Yangxian Ecological Tourism Resort was rated as a national tourist resort. In order to accelerate the development of the tourism industry in the resort, Yangxian Ecological Tourism Resort has taken the lead in implementing system reforms in the national tourist resort.

Ren Fei, member of the Standing Committee of the Yixing Municipal Party Committee and the secretary of the Party Working Committee of the Yangxian Ecological Tourism Resort, introduced that since 2021, the Yixing Municipal Party Committee and the Municipal Government have entrusted the resort to manage the four towns in Yinan Mountain to implement the "economic development, organizational personnel, planning and construction The integration of fiscal management "operates to empower the resort's power, promote the strengthening of the tourism industry, and drive the transformation and development of the entire Yinan Mountain District, forming a" one district, four towns "development pattern.

After the reform of the system, the Yangxian Ecological Tourism Resort has formulated and introduced the "Opinions on Strengthening the Management of Tourism Label Signing of the Yangxian Ecological Tourism Resort" "Several Opinions on Strengthening the Comprehensive Management of Yangxian Ecological Tourism Resort" " Strengthen the opinions of Yang Xian Ecological Tourism Resort's key tourism enterprises (projects) hook services "and other standardized opinions, further strengthen the integration operation of the resort, regulate the management of the tourism industry, and establish a good government -enterprise communication mechanism.

Earlier this year, Yixing City held a conference of integrated operation and development of the four towns under the jurisdiction of the resort and the four towns under the jurisdiction of Yinan Mountain. The goal of "points" is to operate rapidly and acts rapidly around integrated operation to ensure efficient implementation of various measures, and create a national -level tourism resort that is more influential and supported and leading internationalization and modernization.

People in the industry believe that the system reform of Yangxian Ecological Tourism Resort has broken the development of Yixing's unified tourism planning in the past, relatively many main construction subjects, relatively dispersal project layout, poor resource allocation, and town -level tourism development issues. , And can lead through the demonstration of the resort to drive the innovative ideas and transformation and development of the entire Yinan Mountains. For the four towns that are substantially included in the national tourism resort platform, it can also be an opportunity to better gather resource elements, reflect regional status, win development space, and rely on the development of the tourism industry to promote local infrastructure to promote local infrastructure Construction, agricultural and rural development, ecological environmental protection and other work are fully upgraded.

Project leads upgrade vacation experience

In the context of system reform, Yangxian Ecological Tourism Resort has made full use of the advantages of resources and continuously enriched Yixing bamboo sea, Shanjuan Cave, Yunhu, Tao Zu Sheng Realm, Zhanggongdong and other scenic spots, as well as a batch of Longchi Mountain Bicycle Park, Beautiful Linggu and other batches The tourism format of characteristic scenic spots, at the same time, has continued to improve the vacation experience of tourists with a larger number of cultural tourism projects with more quality tourism projects.

Taking Yixing Yada Health Industrial Park project as an example, the total investment of the project is 8 billion yuan, which is a major project in Jiangsu Province in 2018. After 5 years of careful creation, the adults of the Yada Health Industrial Park integrating natural landscape tourism, cultural and artistic experience, and supporting residence have become a new landmark of cultural tourism in the resort. Liu Naifa, general manager of Yixing Yada Health Industrial Park, introduced that although it was affected by the epidemic, the industrial park still created supporting projects such as Yada Yangxian Xishan Town, Nianhua Cinema, Yada Theater and other supporting projects. , Exhibition, Beauty Student Living Day and other public welfare cultural activities, make every effort to enhance the tourist living experience.

Since the summer of this year, Yada Health Industrial Park has an average of more than 4,000 tourists per day. Among them, the night tour is quite sought after. According to Liu Naifa, at the beginning of the construction of Yixing Yada Health Industrial Park, it was closely surrounded by the night economy and was committed to filling the shortcomings of the resort tourism at night. Today, the central district of Yada Yangxian Xishan Town has also been rated for the first batch of Jiangsu provincial tourism and leisure districts.

It is reported that at present, there are 15 construction tourism projects in Yangxian Tourism Resort, with a total investment of nearly 45 billion yuan. Among them, the total investment of 13 billion yuan in Lingling · Kaohu Lake Town will focus on Yixing's cultural connotation elements such as bamboo, tea, mountains, water, and pottery. Time period, diversity experience. Yang Xianmeilu Oufeng Commercial Street gathers Dongli Fitness Museum, Zisha Art Museum, Tea Art Room, B & B, Wedding Photography Base and other projects. Tang Gong Tea Culture Village is based on the theme of Yang Xian Tea. Through the tea production experience hall, tea culture street, high -end resort hotel and other formats, tea culture and leisure destinations are created. All kinds of projects go hand in hand, and will further revitalize the idle assets of the resort, inject new impetus into the development of the resort, and bring a new experience to tourists vacation. Shape the brand to start the IP of living

"The epidemic is repeated, and the customer base is changing. Compared to 'I have been, I have seen it', tourists are looking for" I like it, I experience ", and more people are willing to unlock a niche niche at the door of the house. In the new world, turning travel into 'living vacation'. "Ren Fei said that at present, how to calm down and slow down, devoting to living in a resort is a development direction that has focused on discussions in the resort in the past two years. It can be predicted that tourist destinations with diverse tourism formats, diverse connotations and culture, and diverse life extension will definitely become the winners when they live in vacation.

As the tourism propaganda of "heart security and new choice", the IP of Yang Xian Ecological Tourism Resort also officially launched. According to the "2021 China Living White Paper" released by the Malaysian Honeycomb Tourism earlier this year, accommodation is the first criterion for measuring the quality of residential vacation. In statistics, 76%of users originally spent more money for "living well".

Longyin Baiyuan and Longyin Xishan are the most representative accommodation projects in the Yangxian Ecological Tourism Resort. According to Yang Weichun, the founder of Longyin brand, in July this year, the turnover of the two stores was nearly 5 million yuan, which has exceeded the same period last year. According to Yang Weichun, from the resources of Yang Xian's ecological tourism resort, it is very suitable for becoming a living destination. The Longyin brand has taken this opportunity to launch many accommodation products suitable for parent -child families. At the same time, it also uses the resort's platform to share the resource sharing of projects in the resort. For example, tourists who stay in Longyin can experience books, theaters, fitness centers and other projects in the Ata Health Industrial Park for free.

In addition, the internationally renowned luxury brand "Lamborghini" operated by Yunyi Tonilo Lamborghini Hydravanary Hotel has entered the trial operation stage; wild luxury resort hotels such as the one -stop high -end vacation services will also be provided. Successively put into use; a number of high -end boutique homestays for villages to live on vacations for vacations ... The accommodation format of Yangxian Ecological Tourism Resort has become a bonus for living vacation.

Liu Naifa introduced that living is to allow tourists to live here to feel convenient, comfortable, and peaceful physically and mentally. While experiencing local culture and daily life, they create new integration culture and lifestyle. Next, at the same time, Yixing Yada Health Industrial Park will continue to improve the supporting facilities, and pay more attention to the creation of cultural connotation and new lifestyle, so that visitors can truly integrate into local lives and become a happy resident.

Wei Xiaoan, the chief expert of the World Tourism City Federation, the chairman of the Leisure and Resort Branch of the China Tourism Association, and the deputy director of the National Leisure Standardization Technology Committee, said that living is a long -term or intertwined lifestyle, which is the so -called "second residence". In terms of Yang Xian's ecological tourism resort, the environment is beautiful, facilities, convenient transportation, and strong head projects are the advantages of their residential market. Next, the resort will work hard in the brand where residents live in vacation, so that the resort has highlights, focus, and classics, so as to achieve long redness. (Author: China Tourism Newspaper Xunzi Jun; Editor: Cao Xuewen)

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