Deepen cooperation and innovation to revive the global tourism industry -the 20122 World Tourism Cooperation and Development Conference review

Tourism is a bridge to spread civilization, exchange culture, and enhance friendship, and is an important indicator for the improvement of people's living standards. Affected by the ups and downs of the new coronary pneumonia's epidemic, the response to the epidemic and resumed development is still a topic that the global tourism industry is concerned about at present and in the future. On September 1, the World Tourism Cooperation and Development Conference hosted by the World Tourism City Federation was held at the Beijing National Convention Center. As one of the seven summit forums of the China International Services Trade Fair in 2022, the theme of the conference with the theme of "deepening cooperation and innovation and development", gathered representatives of the tourism industry around the world, discussed the rewriting of the new countermeasures of tourism, sharing tourism recovery, development, exchanges and cooperation and cooperation Experience, create a better future for the prosperity of world tourism.

The recovery slowly breaks the game

The 2022 World Tourism Cooperation and Development Conference is a meeting held at an important mark of global tourism recovery. Under the influence of the global economic decline and epidemic fluctuations, the global tourism industry has faced many challenges. Keep confidence and motivation, and strive to break the situation to become the consensus of the global tourism industry.

The "World Tourism City Development Report (2021)" released at the conference shows that in 2021, the epidemic was repeated and the global tourism industry recovered slowly. The total global tourism consumption in 2021 was US $ 1.9 trillion, an increase of 300 billion US dollars from 2020, but only half of the global tourism consumption level before the epidemic. There are large differences in response capabilities in various places, and the unbalanced recovery of the global tourism industry is prominent. The tourism employment situation is severe, and there are still fewer tourism jobs, and 121 million people have lost their jobs.

"The new crown pneumonia's epidemic directly affects the development of tourism companies." Sophier Khan, deputy secretary -general of the Shanghai Cooperation Organization, quoted relevant data in his speech -experts from the World Tourism Organization and UN Trade Conference estimate that in the first quarter of 2022, The number of international tourists is only 39%of the 2019 level. However, this industry is gradually recovering. It is expected that by the end of this year, international tourists will return to 55%to 70%of the level before the epidemic.

The guests generally regarded the challenges facing the global tourism industry rationally. They have a firm confidence in the tourism industry in the event of a comprehensive recovery, and have a high consensus on the difficulty of overcome it.

At the opening ceremony of the conference, Chen Jining, chairman of the Council of the World Tourism City Federation and Mayor of Beijing, said that tourist cities, international institutions and tourism enterprises should actively respond, actively adapt to, and cross the difficulty. Since its establishment, the World Tourism Cities Federation has always adhered to the concept of "tourism to make urban life better", committed to promoting the development experience of tourist cities, and promoting the prosperity and development of global tourism.

Rao Quan, deputy minister of the Ministry of Culture and Tourism, said that China is willing to work with countries, adhere to the principles of mutual benefit and win -win, common development, deepen cooperation in the field of tourism, create opportunities in openness, crack problems in cooperation, and jointly recover the development of world tourism industry. Make active exploration.

In the "Voice of the Tourist City Mayor" session of the conference, the city mayor of Helsinki, Seoul, Belooli Tibet, Lima, Wellington and other city mayor expressed their confidence and confidence in cooperating to promote the recovery of the world tourism in the video speech. expect.

Share the experience and hard time

The 2022 World Tourism Cooperation and Development Conference specially set up the "Special Forum", with the theme of "Joining Tourism Cooperation to Promote Innovation and Development", and invites the ambassador to China to China to share experiences and viewpoints to promote the development of the world's recovery and tourism industry. Barbados, Ethiopia, Mauritius, Seychelle, South Africa and other countries in China shared valuable experience.

"Barbados is one of the most prestigious tourist destinations in the Caribbean Sea." Said Barbados Ambassador to China, Haron Henry, said that the tourism industry is a lifeline of the Barbados economy. It is recommended to promote the recovery of the tourism industry through some irritating and encouraging measures. For example, the government invests in the tourism industry; increases the salary of practitioners, and try to avoid layoffs; upgrade the payment system to promote the application of digital technology; establish a special green and digital investment fund.

Ethiopia is located in northeastern Africa and is famous for local coffee. Ethiopian Ambassador Texel Togga said that Ethiopia is actively adopting measures to promote the recovery of tourism, including strengthening infrastructure construction of tourist destinations, increasing investment in aviation, and promoting landing signing services.

Mauritius is located in the southwestern Indian Ocean, and the tourism industry is its pillar industry. Morris Ambassador to China, Wang Chunwan, said that since the epidemic occurs, the Mauriti government has provided a series of financial assistance programs, such as helping tourism companies pay employees' salaries. In October 2021, Mauritius reopened the border. At present, international tourists can travel on the day of Mauritius by plane.

Seychelles is a country in the western Indian Ocean and is known as the "Eden of the World". The Ambassador of Seychelles in China, Anne Rafrtina, said that Seychelles gradually and safely opened the borders and adopted many guarantee measures, such as issuing epidemic prevention guidelines and supervision and assessment by the health department. Only receiving agencies such as green card certification "can receive entry and other reception institutions to receive entry tourists; developed a approval mechanism for travel health certification. Visitors must report booking information on the application platform before going to Seychelles.

Xie Shengwen, a South African ambassador to China, said that South Africa has also taken many measures, such as establishing a fund to assist small tourism companies in responding to the epidemic situation; establish a securities fund to help enterprises get new development; adopt electronic visa Promote more tourists to raise awareness of South African tourist destinations; strive to open more international routes, and so on. Innovation ideas to welcome the future

At this conference, the ambassadors of various countries in China shared the experience of recovery, and domestic guests also put forward insights.

Yang Shuo, Secretary -General of the World Tourism City Federation, said that grasping the general trend of digital development and promoting the integration of scientific and technological innovation and the integration of tourism are of great significance to promote the development of global tourism recovery. The transformation and update of tourism needs to strengthen cooperative thinking, innovative thinking and digital thinking.

Zhuang Zhuoran, vice president of Alibaba Group and president of Flying Pig, said that in the next ten years, it will be an important period for the world tourism from the afterbi to update and change, and finally move towards the prosperity and development. How to survive, live well, and make a difference in the next ten years? Digital innovation has risen from the trend discussion to become the industry consensus. The journey of tourism to digitalization can be divided into three stages -1.0 era, offline reservations for offline; in the 2.0 era, offline tourism products are gradually online, concentrated and trading through the agency model; in the 3.0 era, the keywords are "heavy weight Construction "and" sharing "," reconstruction "refers to digitalization of information flow, capital flow, and service flow dispersed by tourist merchants. Starting digital productivity and benefiting from medium and long -term benefits.

Du Yili, an expert of the Expert Committee of the World Tourism City Federation, represented the World Tourist Cities Federation, and put forward some countermeasures for the next step to promote the comprehensive development of tourist cities, such as balanced epidemic prevention and control and tourism development. Enterprise bailout, boost confidence to tourists, etc.; Pay attention to product innovation, integrate development; promote digitalization and intelligence of tourism; further improve the level of public service management of tourism cities; further improve the security guarantee system; continuous implementation of the concept of sustainable development, etc. Essence

Yang Jinbai, member of the Standing Committee of the Beijing Municipal Party Committee and Deputy Mayor, proposed that the new crown pneumonia's epidemic has brought about changes in social concepts, changes in travel methods, and the stage of the world tourism industry, which has brought new trends and opportunities for world tourism development. One is that public health governance capabilities have become a key element that affects the development of tourism. (Author: China Tourism News reporter Li Zhigang; Editor: Cao Xuewen)

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