The construction of the city promotes the upgrade of Hunan tourism spans 丨 Tourism Club living room

"Once a meeting, Xing a city." From September 18th to 20th, the first Hunan Provincial Tourism Development Conference will be held in Zhangjiajie in an online and offline linkage. Recently, Li Aiwu, deputy minister of the Propaganda Department of the Hunan Provincial Party Committee, Secretary of the Party Group and Director of the Provincial Department of Culture and Tourism, was interviewed by a reporter from the China Tourism News Agency on the preparation of the first travel and development conference.

Reporter: The Hunan Provincial Party Committee and the Provincial Government decided to hold a provincial travel conference once a year. In the context of the prevention and control of epidemic prevention and control, what is the significance of holding the provincial travel conference to the development of Tourism in Hunan?

Li Aiwu: In recent years, the Hunan Provincial Party Committee and the Provincial Government attach great importance to the high -quality development of tourism. The 12th Party Congress of the Provincial Party clearly stated that it will accelerate the construction of a strong cultural province, implement the global tourism strategy, build a world -renowned tourist destination, build a red tourism base, deepen the development of cultural and tourism, and strive to achieve the full 5A tourist scenic spots city and prefecture. cover. At the same time, the provincial travel meeting will be held once a year as a major strategic measure to promote Hunan tourism to upgrade, improve quality and efficiency, accelerate the construction of world -renowned tourism destinations, and drive the province's economic and social development. Zhang Qingwei, Secretary of the Hunan Provincial Party Committee and the director of the Standing Committee of the Provincial People's Congress, emphasized at the Economic Work Conference of the Provincial Party Committee in March this year that the provincial travel conference held by each city and states each year was applied in turn, achieving the goal of "setting the standard, proofing", leading the tourism industry Comprehensive development and overall improvement. Mao Weiming, deputy secretary of the Hunan Provincial Party Committee and Governor, clearly stated in the work report of the provincial government that the provincial travel conference was held to allow Hunan tourism to sing the whole country and go to the world.

Holding the first travel conference is a powerful move to implement the decision -making of the provincial party committee and provincial government. It is a key move for Hunan tourism to respond to the impact of the epidemic and seize development opportunities. It is also a major strategic opportunity for the transformation and upgrading of Hunan tourism industry.

The first travel and development conference will adhere to the new development concept and high -quality development requirements, and in accordance with the general goal of "standing and proofing", adhering to the concept of "project as king", integrate resources, concentrate investment, and promote the conference hosting place in the tourism industry in the tourism industry Development, ecological restoration, living environment, service facilities, cultural and trade exchanges, spiritual civilization construction, etc. have achieved comprehensive improvement, and set a benchmark for the tourism industry in the province. It is important to make the provincial travel conference become an important starting point for Hunan to implement the new development concept, the important window for displaying Hunan's high -quality development achievements, an important platform for guiding merchants to invest in Hunan, and an important carrier to effectively integrate the province's advantageous resources.

Reporter: With the opportunity to host the first travel conference, what measures did Hunan take to enhance the domestic and international influence of Hunan cultural tourism?

Li Aiwu: The first travel and development conference is an important window for showing the achievement of high -quality development in Hunan in recent years. It is an important platform and fulcrum for Hunan to further expand and open. , Will fully reflect the characteristics of openness, internationality, and the times. The conference will adhere to innovative marketing methods, carefully shape the brand, and help Hunan to accelerate the construction of world tourism destinations.

The first is to strengthen publicity and promotion. The promotion of the conference is divided into three stages before the meeting, mid -meeting, and after the meeting. It is fully rolled out. With the slogan of "Sanxiang and Four Water · Meets Hunan", it has opened a series of special columns in various media in Hunan. In the past ten years of the "theme press conference, the" Spring Warm Xiaoxiang · Wanping linkage "and 2022 diplomats in China" discovered the Chinese journey "and walked into Hunan activities. There are activities and climaxes, and the overall image of Hunan has been comprehensively enhanced.

The second is to expand the impact of the conference. The opening ceremony and cultural tourism promotion conference, cultural tourism project observation, Hunan's tourism industry development promotion conference, three main activities, and Hunan's first non -heritage expo, Hunan Cultural Tourism Industry Investment Finance Conference, 2022 China Tourism Summit Forum, 2022 in 2022 Four supporting activities including the National Tourism Homestay Development Conference and Hunan Travel B & B Expo, which aims to fully display the results of the project construction, achieve the goal of running characteristics, impacts, and exciting. More than 100 domestic and foreign media have been invited to participate in the conference, and Hunan Satellite TV will live broadcast on the opening ceremony of the conference. On August 27, the Hunan Cultural Tourism Industry Expo, one of the supporting activities of the first tourism and development conference, opened in Changsha in the 2022, and launched many new technologies, new products, and new achievements in the field of cultural tourism and technology.

Reporter: What are the explorations of the mechanism system of the conference?

Li Aiwu: Holding the provincial travel conference is a difficult and complex system project. In order to run the characteristics of Hunan, the participating parties will use the super routine thinking, measures, and style, to use their strength to integrate resources to ensure the help of the conference to help the conference help Hunan tourism has achieved practical development.

The first is to strengthen up and down linkage. The province, city, and county linkage in the province has formed the promotion mechanism of the "1+13+N" brigade development meeting of provincial, cities, and counties. The third -level party committee and government coordinate promotion, forming a new situation of government guidance, people and social forces extensively participated in the development of tourism.

The second is to highlight the project as king. The whole province has firmly established the concept of "grasping the big project and promoting the development", and mobilized all parties to promote the construction of key projects of the travel conference. Support the place of undertaking from the aspects of policies, funds, and projects, integrate the special funds and local ownership of the provincial departments, introduce tourism investors, promote bank -enterprise docking financing, and form a diversified support for the construction of the project.

At present, Zhangjiajie has 546 projects and a total investment of 70.886 billion yuan. 14 financial institutions awarded 400 billion yuan in credit enterprises in Zhangjiajie.Except for Zhangjiajie, the other 13 cities and prefectures promoted 193 cultural tourism projects and a total investment of 153.716 billion yuan.The third is to improve policy guarantees.The "Opinions of the Hunan Provincial Party Committee of the Communist Party of China and the Hunan Provincial People's Government on Accelerating the Construction of World Tourist Destinations" was introduced to solidify the "construction of the city" into the normal work of the Provincial Party Committee and the Provincial Government.In order to support the construction of the Zhangjiajie office project, 56 provincial units launched 161 support measures.The activity aims to boost the development of development and promote the construction of the construction project.(Author: China Tourism News reporter Gao Hui; Editor: Cao Xuewen)

Original title: "Promoting Hunan Tourism Leaping Upgrade -Vice Minister of Propaganda Department of Hunan Provincial Party Committee, Secretary of the Party Committee and Director of the Provincial Department of Culture and Tourism Li Aiwu 丨

- END -