Several thinking of research travel management and service professional talent training

In October 2019, the Ministry of Education included "research travel management and services" in the "Professional Catalog of Higher Education (Specialty) of General College of Higher College", which belongs to the major tourism category, and specializes in cultivating research travel service talents. In 2022, 93 high -vocational colleges have opened this major. With the rapid development of research travel, industry companies have continued to improve their requirements for professional talents, and the new major of research travel feels pressure and challenges. To this end, this article talks about the target, curriculum system, teachers, teaching materials, training and internships.

Scientifically determine the training goals

Cultivation goals determine the specifications and quality standards of talents, reflecting the essential characteristics and internal requirements of higher vocational education. When Zhejiang Tourism Vocational College applied for the professional catalog to the Ministry of Education in 2019, he described the talent training goals as "cultivating morality, wisdom, physical, aesthetic, and hard work, with good professional ethics and humanistic literacy. Standard standards, familiar with the requirements of research travel -related education policies, outlines and planning requirements, and engage in high -quality technical and skillful talents engaged in the development and operation of research travel projects, planning consulting, line design, curriculum development and other operations, management and service work. "

The goal contains inherent requirements, first of all, the cultivation of composite talents. The research major is a new type of talent that understands both tourism and understanding education. It is a composite talent that breaks professional barriers, realizes basic integration, job orientation, and cultivates tourism+education+professional skills. Secondly, the training of job groups is multi -ability training. The research majors are no longer only the talents who train tour guides to explain a single position, but are compound talents who are engaged in the management and operation and service of the development and operation of research travel projects, planning consulting, product curriculum design and other management operations. Designers, research travelers' implementation instructor, and management operators of research service agencies and base camps. At the same time, the employment side expands from a single travel agency to tourist attractions, research and education institutions, research and practice education base camps, cultural exhibition venues, and primary and secondary schools. Once again, the cultivation of skill and technical talents. Skills talents are the operational ability in a specific position. Generally, they do not require or roughly require relevant operating principles and theoretical knowledge. In addition to the operation ability of a specific position, technical talents should also master considerable theoretical knowledge and have development potential and innovative ability. From the perspective of qualification skills certificates, students who are majoring in study should obtain tour guide qualification certificates, teacher qualification certificates and related 1+X vocational skills level certificates.

In particular, the structural and imbalance of the regional economy determines that the target of high vocational research travel professional training is regional. The economic foundation and productivity levels in different regions determine that the talent capacity structures needed in different regions are also different. Therefore, every vocational education college should fully consider the regional economy where the school is located, and consider the school's professional background (tourism, education, sports, agriculture, etc.). Determine the training goals.

Build a "tourism+education" curriculum system

The research travel professional curriculum system should closely follow professional characteristics and talent training goals to build a new curriculum system for "tourism+education" cross -border integration. Curriculum setting should be guided by the professional ability of research travel instructor, highlighting the cultivation of design and implementation capabilities and operating management capabilities.

Based on the analysis of the employment post group and the competent power model of the research travel instructor, four major curriculum modules can be set up: First, the professional literacy module, including professional ethics, etiquette, language expression and other comprehensive knowledge. The ability to know; the second is the travel service capability module, including the knowledge and policy and regulations of the tour guide and the policy, the knowledge of the emergency safety of the tourism, and the purpose of cultivating students' organization management, guiding guides and service capabilities, basic first aid capabilities, risk judgment capabilities; third, education and teaching Capability module, including educational psychology knowledge, implementation of teaching design, and research on research curriculum. It aims to cultivate students to accurately grasp the psychological characteristics of consumers, use education concepts and teaching methods The fourth is the operation management module, including the operation and management of research travel and labor education base camps, research and promotion of research product marketing, and aims to cultivate students' operating management capabilities, marketing and innovation capabilities. The curriculum system cannot be a simple patchwork of the original tourism and education majors. Instead, it should form a curriculum planning with the logical structure of the inner talent training of research and the characteristics of school and regional characteristics.

Cracking teachers and lack of textbooks

The research travel major is a new major in cross -disciplinary integration and lack of teachers. According to the research and development, most of the teachers of the current study travel majors are discipline backgrounds such as tourism management, historical geography, and education. Although some teachers have tour guide certificates and teacher qualification certificates, they also have related practices with groups and teaching. From the overall part of the research curriculum product design to the implementation and evaluation, most professional teachers do not have the practical experience of studying dual -teacher skills.

In order to solve the above problems, a structured teacher team can be first formed, such as the establishment of a structural team with both education and teaching, travel management services, both theoretical research and practical ability. Secondly, in accordance with the implementation of the 1+X certificate system, the Ministry of Education encourages research head enterprises to train teachers. Third, carry out close school -enterprise cooperation. Teachers come to enterprises regularly. Experts from enterprise industry come to school. They can also carry out the problems of teachers and apprentices, order systems, and co -construction to solve the problem of scarcity of teachers. In addition, although there are fewer textbooks for study travel, it is not recommended to use the original tourism and normal textbooks to be used. path of. In 2020, Tourism Education Press released a series of textbooks for the "Thirteenth Five -Year Plan" of research travel management and services, including "Introduction to Research Travel", "Research Travel Instructor Practice", "Research Travel Curriculum Design", "Research Travel Foundation (Camp) Land "Services and Management", "Research Travel Safety Management", "Research Travel Marketing", "Research Travel Policies and Regulations" and "Research Travel Education Theory and Practice" 8 professional textbooks can be selected.

Create training internship environment

Research travel is an emerging major. How to carry out effective practical training without mature experience can be used for reference. Zhejiang Tourism Vocational College mainly conducts practical teaching from two aspects. The first is to create a training internship environment and improve the training methods of training. Create a training internship environment starting from the two aspects of building training environment and off -campus internship environment. The college successfully applied for the first batch of research travel practice education bases and labor education practice bases based on campus, and at the same time, it used the Zhejiang Tourism Expo Museum on the campus to carry out practical teaching. In addition, the college and research enterprises have established school -enterprise cooperation internship bases, carried out models of teachers and apprentices, and strengthened practical teaching. The second is to rely on the construction of the national demonstration of virtual simulation training bases, the system upgrade the information learning environment, innovate the soft resource environment, and use independent inquiry digital learning fields and platforms -MOOC and SPOC online courses, national teaching resource libraries, dual high highs, dual high high Digital teaching resources such as professional group resource libraries are based on the comprehensive integration of the 1+X research travel curriculum design and implementation of professional skills level standards (intermediate), as well as the national college student rural revitalization and creative contest, to achieve the work of proven courses in the job competition confirmation courses Chemical teaching, cultivating technical and skillful talents that are in line with the industry. (Author: Deng Dezhi, Vocational College of Zhejiang Travel Academy; Editor: Cao Xuewen)

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