The pricing password that only knows in the industry allows you more than 83%of the rural homestays!

Wuyi Design is planned for you, designing leisure vacation projects such as rural homestays, farmhouses, farm farms, etc., which can be sustainable. Crack the password behind the product design, operation promotion and production investment ratio. This is the seventh article shared. The point of view in the article is the crystallization of non -famous designer Wu Jide's business combat for many years.

I have n’t written an article for a long time. This summer, the high temperature in Sichuan this summer is difficult to be quiet. The rural leisure homestays have ended the peak season of the summer vacation. It is looking forward to this National Day holiday. Without the interference of the epidemic, the National Day is a golden period for rural leisure and vacation projects.

In the off -peak season, turnover and profits are closely related to a key factor in the operating of the homestay: price. Today, I will talk about the pricing logic of rural leisure homestays. The pricing password will change your business effect!

This pricing logic is not only suitable for rural homestays, rural cafes, farmhouses, farm farms, theme manor and other rural leisure projects are all applicable. They are all born to a mother!

I would like to ask the boss, what decisions of your homestay pricing?

Price = cost+profit?

The price of many leisure homestays is still a very primitive and low -level way for cost plus profits. It reflects that the B & B owner is a business. The biggest mistake of this method is the understanding of cost and profit. From the perspective of the home and breakfast investor, it seems to be understandable, but it is a guest of the guests. Because of competition and selectivity, they do not accept it!

What the guest wants is value. They pay because your homestay is useful for them. The "useful", the high price! Instead of the cost of building a homestay or running a homestay, they will pay a high price! One of them is very critical -customer value, the home and breakfast investment must consider how to create high value for the target customer group! It is necessary to spend money on asking professionals to do a homestay planning, and work hard on creativity and value, rather than thinking about construction. This is why Wuyi Design should provide a homestay planning, which is currently in the market.

Emotionally, guests hope that the lower the price, the better, no matter if you have a profit!

Commercial transactions never make sense, only emotional and game! The hostel owner's emotional quotient should be high!

What factors affect the pricing of township homestays?

Cost profit competition strategy

The cost is the misunderstanding of most of our rural homestay investors

The cost does not determine the price of the homestay, it only determines the project to return this cycle and return on investment.

For the same profit, the higher the cost, the longer the cycle back. If it is your own property, the length of the back of this cycle is not much related; if you are a homestay for renting someone else's farmhouse, the return of this cycle is a cordon planned by the homestay, which will determine the success or failure of your homestay investment. The cost determines the production ratio. Here and the return of investment, the investment ratio is too low, and the risk of investment is even greater. Wu Yi design has always emphasized the reduction of costs and expanding their income, which is to reduce the risk of investment in the homestay.

Profit is subject to cost and competition. Cost affected profits, this is easy to understand. The boss with an experience experience of homestays knows that the biggest impact on profits is competition! Our leisure homestay selection determines the nature of competition: in the business district or the unique courtyard is independent.

For example, the San Shengxiang Township in Chengdu and the Longmen Mountain Best Group in Pengzhou are typical business districts. The homestays in the business district are either similar, homogeneous competition, and profits are high! Either the theme is clear and full of personality, its pricing will be much higher than the popular level, high profits or huge profits.

Volkswagen is still a niche, and it is decided to do project positioning when planning at the homestay!

Now the Internet is developed. From the perspective of consumer purchasing paths, both different sites will guide the same pricing logic: occupy and make up! Do personalized quality homestays, occupy a high price; do the same type of homestay, make up for the price.

In competition, your profit is not just from your homestay, the strength of your opponent determines your profit space.

The homogeneous homestay is easy to passively fall into the regional price war. As long as the other party intentionally raises the price of the price, you have no choice! Wu Yi design has always adhered to his own genes in each service project, that is, he is afraid that the homestay will fall into a homogeneous trap. Once the profit is eroded, the homestay is difficult to go far!

How does strategy affect profits or income? Most of our rural homestays make money through profit points such as eating, drinking, playing, and so on. The biggest problem with this model is that you can count how much money you can make at most, limited growth space, and low ceiling. Looking at the Internet of Douyin, Xiaohongshu, WeChat and other self -media, we found that we can get out of the "selling goods" thinking, go out of the traditional "product thinking", use "human -oriented", operate the relationship between the person to meet their needs, we can meet their needs. The homestay will have greater benefits. This is the "platform thinking" that Wuyi design often tells the homestay investors.

How should we price rural homestays?

Three conditions must be traded in rural leisure homestays: guests think that your homestay is valuable and requires you; you can see your homestays and like your homestay; you can consume the pricing of the homestay!

The price of your homestay and your homestay products (scenes, products, services, hardware, software, etc.) determine your customer base.

Wu Yi design believes that you want to surpass most rural homestays, and you must consider strategy, competition, time, profits and costs when doing the price design of the homestay.

Consider your own differentiated advantages, plan your own planning development, or slowly raise fish to make fast money, and continue to harvest.

Village homestay pricing = strategy+advantage+seat rate+maximum income

The price of rural homestays is the thermometer of the project extending to the market, either the host of the homestay, or the consumer has a fever!If you can balance it, you have more than 83%of the rural homestays, so why not make money!

Non -famous designer Wu Jide's original article, if there is a reprint, please indicate the source, and the violation must be investigated!

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