The province first: July "Honghe Cultural Tourism" WeChat influence is bursting!

Recently, the Cultural and Tourism Industry Index Laboratory released a report on the July Communication Index of the New Media of the Yunnan Cultural and Tourism System.

(Hani terrace)

The "Honghe Cultural Tourism" new media matrix account operated by the Honghe Prefecture Culture and Tourism Bureau ranks third in the province with a comprehensive communication power index of 420.68. Force and Douyin's spreading power four -level indicators, the weights are 40%, 25%, 15%, and 20%, respectively.

(New Media Communication Index of Municipal Culture and Tourism Administrative Department of Yunnan Province)

Under the prevention and control of the normalized epidemic, Honghewen Travel runs the micro -signal flexibly, writes the most beautiful Honghe landscape, approaches the folk craftsmen, tells a warm -hearted cultural story, explores and punch cards to discover the deep fun lines of the cultural tourism line. Essence

Among them, the "Honghe Cultural Tourism" WeChat public account communication index ranks first in the province. The evaluation dimension of the WeChat WeChat Public Account Power Index (WCI) includes four aspects:: overall communication, the transmission power, headline communication power, and peak communication power. In July, the total reading volume of "Honghe Cultural Tourism" was 62,820, ranking second in the province; the average reading volume of single information was the highest, with an average of 1163 readings; the total number of likes ranked first, a total of 563 times.

In

In the ranking of the new media dissemination index in the county (city, district) of Yunnan Province, the "Maitreya Cultural Tourism" ranked second in the province, and the "Shiping Cultural Tourism" ranked third in the province.

(Yunnan Province (city, district) cultural tourism department in July WeChat communication power index top10)

The "Honghe Cultural Tourism" Weibo ranks sixth in the province, the "Honghe Tourism" headline ranks fourth in the province, and the "Honghe Cultural Tourism" Douyin spreading index ranks ninth in the province.

(Yunnan Provincial Cultural Tourism Department Government Affairs Weibo July Communication Index Ranking)

(Weibo screenshot)

In

The comprehensive and diversified new media matrix continues to make efforts, accurately grasp the psychology of tourists, shows and promotes the most beautiful Red River to netizens across the country, and improves the attractiveness, influence, and popularity of cultural tourism integration.

(Photo by Shiping Dilong Lake Confucius)

It is understood that in accordance with the new situation and requirements of the development of publicity work, the Honghe Prefecture Culture and Tourism Bureau continuously strengthened the political literacy and work ability of the "Honghe Cultural Tourism" new media matrix operation team, and further improved the operation of the "Honghe Cultural Tourism" new media matrix operation Work quality. First, it has been comprehensively improved from the aspects of new media information title, picture, video selection techniques, text content formats, and account positioning operations. The second is to hold a work meeting every week, strictly control the direction of publicity, and comprehensively analyze the topic selection. The third is to strictly implement the school review system. On the basis of the third instance and three schools, the person in charge of the department from the department to the level of the leaders will be implemented by the department in charge, and the publicity content shall be strictly controlled.

(Hekou Guo Gate)

In the next step, Honghe Cultural Tourism will continue to dig, continue to excavate, strive to promote, find new perspectives, give play to new advantages, attract traffic with unique creativity, and help Honghe create a new direction of Yunnan tourism.

Cultural Tourism Head Firing Media Reporter Tao Jiangwen

Confucius Honghe Cultural Tourism Hekou Cultural Tourism Map

Editor Gong Yidan

Review Li Yuan

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