New business, new fashion and new economy -thinking caused by the first Camping Life Festival in Jilin Province

The insects are bursting, the cool breeze is learned. Support a tent, lie on a comfortable and soft lawn, taste the fragrant food, and then stroll around the lively container market ...

Recently, at the first Camping Life Festival in Jilin Province, the reporter saw more and more people chose to take about three or five friends in their spare time, come to the camp, and come to a "travel at home."

Camping leisure tourism gradually heats up

In recent years, camping has attracted much attention in China and has become a hot word in outdoor sports. According to the "2022 May Day Campaign Report" released by Ctrip, on the first day of the May Day holiday, the visits of "camping" on the platform reached historical peaks, and the search popularity increased by 90%last week. July and August was in the summer, the popularity of camping gradually increased.

The reporter searched on major social platforms and found that the number of browsing of topics related to "camping" has also continued to grow.

In July, Jilin City held the first camping culture season Huatang encountered the Beer Music Festival. The perfect combination of lotus, starry sky, beer and camping with camping brought people to feel the cool summer; August, the first rural camping festival opened in Liaoyuan City, starry sky tents, giant giant giant Sky curtain, bonfire party, pine forest tent ...

Create a new way of rural camping vacation; at the scene of the Star Camping Festival of the Shenlufeng Tourist Resort, lying on the lawn and experience the unique romance and warmth under the starry sky ...

Recently, our province has held a variety of camping theme activities with rich content and highlights.

Ms. Liu, a senior camping enthusiast in the province, lamented: "My friends and I like to camping very much. Sitting in the camping tent at night, looking at the starry sky, eating food and listening to music for a moment, it seemed to stay away from the fast pace of the city."

Far away from the hustle and bustle of the city and in close contact with nature, the new format of camping tourism with "small gathering and large space" is continuing to heat up, becoming the most popular outdoor leisure method.

True trick to build a new format

Relying on ecological advantages and rich tourism resources, our province has always adhered to the development of the tourism industry in an important position, actively cultivated the development and growth of the cultural tourism industry, creating more and better new tourism products, continuously improving the industry's service level, and promoting the high tourism industry high Quality development has carried out a series of demonstration and innovation of demonstration significance.

In order to promote the healthy development of emerging formats, on August 4, the first Camping Life Festival in Jilin Province opened in Changchun City.

This event is the first time that the provincial cultural tourism platform is held. The total exhibition area is 50,000 square meters. It not only focuses on 61 domestic camping equipment and well -known outdoor brand products in China. 105 theme activities have been carried out one after another, allowing tourists to feel the fun of camping life in all aspects.

"It feels very pleasant to stroll around, eat, and play," said Mr. Wang, a tourist.

The Provincial Department of Literature traveled to the camping festival, and the special consumer coupons were put on a special consumer coupon. After receiving the designated platform, tourists purchased camping equipment can be used. In addition, it also launched the "2022 Jilin Provincial Camping Guide" for camping enthusiasts to integrate 67 key camping resources in the province.

According to statistics, during the event, a total of more than 50,000 participants, selling various types of camping equipment and camp services of about 8 million yuan, directly driving about 10 million yuan.

As the organizer of this event, the person in charge of Jilin Province Global International Travel Service stated in an interview that the original intention of hosting the event was to grasp the new boom of camping city tourism and create a new summer and autumn products in the literary travel industry.

It is understood that 386 items with distinctive and diverse summer and summer occurrences have been carried out simultaneously in various parts of the province. It has comprehensively created a summer atmosphere of summer and summer, active markets, driving consumption, and meeting the needs of summer and outside the province to eliminate summer and leisure life.

Continuously upgrade leading new fashion

With the continuous improvement of people's requirements for quality of life, the traditional camping model can no longer meet the needs of most consumers, and exquisite camping has gradually become a more popular camping model for consumers.

Different from the traditional way of camping in the past, the exquisite camping method is more diverse and innovative. It is reflected in the "camping+" model. It organically combines it with sports, music, movies, and food to open more new methods for camping.

In terms of camping equipment, merchants can be described as their brains. In addition to the necessary tents, sky curtains, and folding chairs, exquisite camping equipment is also relatively diverse. , Make enough "logistics support".

New fashion leads the new economy, and the "camping economy" derived from camping is booming.

According to the data of Ai Media Consultation, the size of China's camping economy market in 2021 reached 74.75 billion yuan, an increase of 62.5%year -on -year; the market size was 381.23 billion yuan, a year -on -year growth rate of 58.5%. It is expected that the core market size of China's camping economy will rise to 248.32 billion yuan in 2025, driving the market size to reach 1440.28 billion yuan.

The person in charge of Decathlon Jilin Province said in an interview with reporters: "Take the hot and hot Dongfeng Dongfeng from May to the present, Decathlon's camping equipment has achieved more than 100%growth, and sales are hot The pace of consumption upgrades continues to accelerate, and more and more consumers will join the teams of outdoor camping. Camping and related industries have a lot of room for development in my country.

However, if you want to make the "camping economy" stable, relevant experts and scholars point out that not only must we strengthen supervision and continuously standardize the camping industry, tourists should also strengthen their own protection awareness and learn professional knowledge related to outdoor sports.Related industries should pay attention to consumer needs, and continuously improve supporting service facilities, so that tourists can truly experience the joy of camping.A healthy, fashionable, green, and exquisite camping lifestyle not only adds new kinetic energy to the tourism market, but also provides a space for people in busy life.Return to nature, feel the breeze in the mountains, bathe the warm sunlight, and appreciate the bright starry sky. This may be the charm of camping.

Source: Cai Lian News

Edit: Wang Weiguang

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