2022 Asian Mountain Tourism Promotion Conference | Liz Otteura: Give play to the role of new leadership of the entity, and build more sustainable global tourism industries

On August 18th, the 2022 Asian Mountain Tourism Promotion Conference with the theme of "Careful and benefiting and sharing with the new future of Asian Mountain Tourism Development" was launched in Guiyang City, Guizhou Province. In the theme forum of "Carefulness and benefit, cooperation and sharing -work together to build the new future of Asian Mountain Tourism Development", Liz Ortigura, chief executive officer of the Asia -Pacific Tourism Association, gave a keynote speech with a video.

In her speech, she pointed out that at present, the epidemic has a devastating impact on the tourism industry and has greatly changed the appearance of the entire tourism industry. According to PATA statistics and forecasts, more than 730 million international visitors in the Asia -Pacific region in 2019, but the epidemic has led to a stop of travel and a huge change in the tourism industry. The dawn of the current recovery is appearing. Support, take effective measures in risk management and health and safety to maintain coordination and communication with consumers and all stakeholders who are involved in re -open, so as to have the opportunity to return to the level before the epidemic in 2024.

Combined with PATA's investigation and analysis of consumers, Liz Otegera said that the new crown epidemic has changed the popular travel behavior, and people's interest in healthy and natural tourism is rapidly increasing. In particular Strong social consciousness and environmental awareness. Sustainable development has attracted great attention, which will continue to become the key needs and problems of the recovery of the industry and region.

The sustainable development of the regional economy has a strong relationship with mountain tourism, providing important development opportunities for mountain tourism development. Liz Otteura said that at present, many mountain communities have set their sights on sustainable development to solve the problem of environmental degradation and underdevelopment, and promote the protection of important wildlife habitats and human cultural heritage. The poor people in the region provide sustainable livelihood. The research report of the latest "Recycling Tourism in the Asia -Pacific Destination Electronics Report" research report on the Asia -Pacific Tourism Association confirms that passengers have very good activities to explore local heritage and lifestyle, natural -oriented activities, including the immersive experience including local people's social interaction. High interest. Relying on the sustainable development of the mountain tourism industry, the interests of the tourism industry can be distributed more fairly to the local community, and through protecting its natural resources and cultural heritage, it provides a higher quality of life for the local community and the entire destination.

Liz Otteukra believes that when looking forward to the global tourism recovery, the entire industry must be united and committed to allowing the tourism industry to continue to become an active tool for promoting sustainable development and tolerant economic growth. Actively cope with challenges, play a new leadership role of truly progress, and strive to achieve the UN 2030 Sustainable Development Agenda.

In the end, Liz Otikra reiterated once again that the Asia -Pacific Tourism Association has always been committed to promoting meaningful partnerships and improved the value, quality and sustainable development of tourism in the Asia -Pacific region. In this regard, she hopes to work with members of the Asia -Pacific Tourism Association and colleagues in the global industry to propose a responsible development plan to build a global tourism industry with more restoration, responsible and sustainable.

Responsible editor: Zhang Jiayi

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