Effectively improve the service level to keep the "tail" of summer tourism

Since July, culture and tourism activities across the country have gradually resumed, and people's long -accumulated tourism consumption needs have been released. The scenes of tourists from popular domestic tourism areas have swiped screens on social platforms. Many online travel platform data show that the number of summer tourism products has risen sharply, and the market recovery trend is obvious. The continuous recovery of the tourism industry further demonstrates the effectiveness of my country's efficient overall overall overall epidemic prevention and control and economic and social development.

In August, the epidemic was distributed in many places in China, and the epidemic prevention and control policies tightened again. Short -distance and surrounding tourism would become the main force of summer tourism. People in the industry generally believe that the tourism industry should analyze the problems exposed during the rapid recovery of the summer tourism market on the basis of scientific and precise epidemic prevention and control, effectively optimize the quality of tourism services, keep the "end" of the summer tourism market, keep tourists Confidence with market entities.

The trend is still some issues

In July of this year, the average daily tourist reception volume of 5A tourist attractions in Xinjiang exceeded 110,000, and the rapid increase in passenger traffic caused a huge challenge to tourist reception services. Many tourists have stated on social platforms that some areas of Xinjiang have exceeded tourism carrying capacity, not only all hotels in the city are full, but even rural homestays in the suburbs are "difficult to find one room." Yunnan Dali, Lijiang, Xishuangbanna and other places also appeared in the situation of "one room difficult to find" and "one vote difficult".

"Mainly there are fewer choices for traveling with groups this summer. The products of various tourism platforms are mainly northwestern lines. There are fewer lands promotion in other regional lines or cannot be completed. The city's deep humanities experience lines are relatively insufficient," said Maei tourist Ma Jia.

As the number of tourists increases sharply, unreasonable low -cost travel, illegal operations such as illegal operations such as travel agency business without permission. Recently, tourists Liu Min (pseudonym) and friends reported to Yunnan to travel, but the tour guide asked "knowing your address and ID number, and white -collar workers need to spend at least 8,000 yuan." On August 6, the Yunnan Provincial Department of Culture and Tourism reported that law enforcement forces have been organized to conduct investigations.

Not long ago, a tourist accident occurred in the Shanglin She Tourist Scenic Area, Fenyang City, Shanxi Province. There are problems such as security prevention and loopholes and inadequate management services.

Tourists "tie" also brought uncivilized issues, and topics such as "Xinjiang Duku Highway Trash everywhere" appeared on Weibo hot search. On July 24, the official public account of the Xinjiang Uygur Autonomous Region Culture and Tourism Department issued an initiative. Please bring a trash bag with the car to bring the garbage to the trash can or the garbage station along the way. On August 7, several tourists took pictures of the water in Jiuzhaigou Scenic Area, which caused dissatisfaction among netizens. Jiuzhaigou Scenic Area imposed administrative penalties on the parties in accordance with the law in accordance with the "Regulations on the Scenic Point of the Aba Tibetan Tibetan Autonomous Prefecture".

Multi -party joint efforts to accelerate the market recovery

In the summer, the overall situation of the domestic epidemic situation stabilized. The period of the summer travel window of students came, and the government and the market multi -party accelerated the recovery of the tourism market, and spawned the phenomenon of "tie" of tourists in some regions.

Professor Zhai Xiangkun, deputy director and secretary -general of the Cultural and Tourism Policy Research Center of China Labor Relations, believes that the central level adjustment and optimization of the epidemic prevention and control policy boosted confidence in travel. Recently, the Ministry of Industry and Information Technology announced the cancellation of the "Star" mark of the communication card card. The long -established travel needs of the people are released. In addition, the frequent preferential policies of local governments have also effectively boosted people's consumption confidence.

Li Guang, vice chairman of the Tourism Law Research Association of the Beijing Law Society, analyzed that "tie" of tourists in some regions of this summer is the inevitable result of the concentrated release of the people's tourism consumption needs. Primary and secondary schools in some areas require students to return to the territory 14 days before the start of school, and also prompt many tourists to arrange travel time from mid -July to mid -August. At the same time, more and more tourists will set their sights on the northwestern regions with more accurate and broad space for the epidemic prevention and control measures.

"I just returned from Yunnan tourism. I found that many tourists had insufficient grasp of destination information before their trip. In some parts of Yunnan, there have been people who have appeared in the flow of people. Real -time adjustments have also exacerbated the phenomenon of "tie". "Said Tang Lihua, director of the Tourism and Urban -Rural Development Research Center of Beijing United University.

The quality and expansion of tourism products in various places has also brought new growth points. According to the OTA platform data, the number of orders has risen sharply during the publicity period of 12 new 5A -level tourist scenic spots. Compared with the same period in June, the number of orders in scenic spots such as Guanyangou, Weijin Cave, and the Three Gorges Falls have increased by more than three times. Since July, Hebei, Fujian and other places have successively launched a new batch of 4A -level tourist scenic spots and provincial tourism resorts to provide tourists with new choices for travel.

Xu Qing, deputy director of the China Civil Aviation Administration's transportation department, introduced that the Civil Aviation Administration made every effort to do a good job of new airlines and optimize domestic route support work and marketing guidance. At present, a number of aircraft companies have restored and newly added routes and carried out promotional activities, which has inspired the enthusiasm of the masses.

In addition, the innovation launch of various domestic tourism promotion activities has further stimulated tourism consumption, such as the recent tourism promotion season for the Ministry of Culture and Tourism; Great publicity "grab customers". Optimize the service to keep the situation

The tourism industry should adhere to the problem orientation, focus on solving the shortcomings of the shortcomings exposed in the peak season, optimize tourism services, effectively improve the quality and level of the development of the tourism industry, and keep the difficult situation.

"Some tourism business entities are seriously affected by the epidemic. In the face of the sudden outbreak of tourism needs, they are not fully prepared in terms of hardware and software. For example, the front -line practitioners have lost too much and cannot recall skilled practitioners in the short term. One of the reasons for the decline. "Li Guang said that some areas should not over -epidemic prevention and increase layers to exacerbate the imbalance of domestic tourism supply.

"Cultural and tourism departments and scenic spots in various places should play the role of Internet platforms, promote the innovation of smart tourism public service models, and provide tourists with a better tourist experience." Lu Mengxi, general manager of Meituan Cultural Tourism and Enterprise Cooperation Center The tourism service quality monitoring platform uses NPL semantic analysis technology to help the tourist destination government in real -time monitoring and early warning of the service quality of the scenic spot in the area, and assist the scenic area to improve the quality of tourism services. At present, the platform has been put into use in Henan, Jiangsu, Hebei and other places.

Tang Lihua suggested that tourist destinations should make prompts in time, update the maximum load capacity of the main scenic spots and information such as real -time tourists, and can set up temporary consulting centers at the airport and railway station to guide visitors to choose more reasonable tourism routes to achieve peak season diversion. At the same time, the cultural and tourism departments of various places should regulate the market order in the peak season, strictly prevent the phenomenon of deceiving customers, unblock tourists 'complaint channels, properly respond to tourists' demands in a timely manner, and protect the legitimate rights and interests of tourists and operators.

Zhai Xiangkun suggested: "It is necessary to further expand the supply of high -quality tourism products, promote the improvement of high -quality tourism products and upgrading and service upgrades to achieve effective diversion. Tourist destinations should be scientifically judged in a timely manner. Guide the scenic area to carefully implement the requirements of the 'limited, appointment, and peaks', and do a good job of peak passenger flow. Tourists should travel rationally, raise safety awareness, and fully grasp the information of destination accommodation, scenic area restriction requirements, road conditions and other information before travel to avoid blindness. '. "

According to the relevant person in charge of the Yunnan Provincial Guide Association, recently, a small number of illegal behaviors and complaints caused by bad words and deeds caused by a few practitioners have been on the trend. On August 2nd, the Yunnan Provincial Guide Association and the Yunnan Provincial Travel Agency Association jointly issued a tour guide service initiative to call on the province's tourism practitioners to strictly implement the relevant requirements of the "Eight Inconsistent" Regulations of the Yunnan Provincial Tourism Practitioners "to jointly maintain the good tourism in Yunnan Image. (Author: China Tourism News Guo Ziteng; Editor: Cao Xuewen)

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