"Camping+" into a trend of Weifang's tourism recovers a touch of bright colors

"The children on the lawn run; as the night falls, listening to the cicada in the tent and feeling the fireworks on the world; experience the open -air barbecue and the water ball war, this feels great." On Friday night in August, in Shandong Province, in Shandong Province Liu Xinyu, who went to work in Weifang City, drove to a friend and went to the Camping Camping event at Fusan Mountain Star Empty Camp to enjoy a pleasant weekend.

Recently, "Camping+" has become a way of leisure and entertainment that young people are keen on. Weifang seized the opportunity of "camping heat" and developed a group of various styles of camping. The small tent became a bright color for Weifang's tourism recovery.

"Camping location was quickly booked." Ci Wende, the person in charge of the Fuyan Mountain Cultural Tourism Project, said that the camp attracted a passenger flow through hosting camping activities.

"Every weekend in July, the reservation rate of RV houses in Yoningling reached more than 95%, which is basically full of weekly." Wang Zhixiao, general manager of the Gaoshan RV Camping Park, Lintong County, Weifang City, introduced that the camp is located in altitude On the flooding Ziling of more than 800 meters, the average temperature here is about 5 degrees Celsius lower than the urban area, becoming the first choice for surrounding citizens and tourists.

The relevant person in charge of the Cultural and Tourism Bureau of Lintong County said that Lintong aimed at the new format of "Camping+", built standardized camping sites, innovated camping consumer scenarios, and launched personalized experience products and play projects. Today, camping has become an important format and product that drives the recovery of the Lintong tourism market, and has effectively promoted the high -quality development of the tourism industry in Lintong County.

Affected by the epidemic in the past two years, more and more citizens and tourists choose to travel around, which directly drives the development of the camping economy. In some remote areas, small mountain villages have quickly become camping network red punching points due to their excellent ecological environment. "Many camps in deep mountains have gradually become Internet celebrities, and the surrounding villagers are also affordable." Li Huijie, a villager in Donaling Village, said that while the camping economy was displayed by the charm of the countryside, it also made the wallet of the local villagers drum.

According to reports, the high altitude of flooding Ziling, large temperature difference between day and night, and excellent quality of agricultural products planted in surrounding villages. However, due to the lack of sales channels for many years, product prices have never come up. With the development of camping formats, the Donaling RV Camping Park, Longtan Lake Camping Resort Park are officially operated, and the number of tourists has gradually increased. Local peaches and kiwi agricultural products are favored by tourists. "The construction of camping sites has greatly expanded the sales channels for agricultural products. What benefits is our local villagers." Li Huijie said that after the completion of the camp, many villagers have employed employment. Those who gradually become participants, staying with the soil, not leaving the country, and getting rich.

According to reports, the Weifang Camping Market has entered a rapid expansion of this year. A total of 12 related companies established after 2020, and 8 were established this year.

Camping -related outdoor equipment also ushered in consumption boom. Related sales data show that compared with the same period of April to July 2021, the sales volume of the nationwide camping shading shed picnic padding increased by 110%, the tent celebrations increased by 150%, the large household tents increased by 260%, and the camping furniture increased by 130%. "Consumers have the overall cost of camping equipment for 3,000 yuan to tens of thousands of yuan." Jiang Furong, head of the outdoor department of Di Calchen Weifang Hanting Store, said that every holiday, the products on the stores of the store will be sold out. It is no exaggeration to describe the camping economy with "blowout growth".

Insiders believe that traditional consumption upgrades and emerging consumption expansion are the general trend. Camping is the product of consumption upgrade. Camp operators should innovate and develop in order to meet consumer needs.

Changyi Qingshan Show Water Scenic Area improves supporting supporting facilities and landscape quality in the scenic area, optimizing services, so that tourists have a better camping environment; Fuyan Mountain Star Empty Camp is committed to creating high -quality and cost -effective camping locations, innovation and integration of music festivals and other cultural festivals Fate, explore the development model of camping customization and immersive experience.

Lintong County Donaling RV Camping Park improves the quality of camps and supporting services by increasing greening area and developing and designing tourism routes. Wang Zhixiao said that the next step will be built to build a low -carbon camp to upgrade the format.

Facing the camping boom, the guidance of the cultural tourism department is essential. "We apply the category classification and advocate the role of camps with certain ability to attract customers and staying customers to lead the demonstration role. In addition, actively support the camping market entities to target the demand for innovation formats and promote product quality upgrades." People said that in the next step, Weifang City will optimize the layout of camping industry from the perspective of the industry chain, fully tap consumer potential and business opportunities, promote the healthy and sustainable development of the industry, and strictly implement the normalized epidemic prevention and control measures to ensure that citizens and tourists have fun and comfortable. ,rest assured. (Author: China Tourism News Wu Xuehong Li Qiang; Editor: Cao Xuewen)

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