Cixi, Zhejiang: Multiple measures to promote the "three You" Cixi brand building

Since the beginning of this year, Cixi City has focused on the new hotspots of "food, purchasing, traveling" tourism consumption. Tourism brand. In the first half of the year, the total number of tourism was 2.526 million, and the tourism revenue was 4.15 billion yuan.

Inheriting Cixi Memory, "Cixi tastes" is salty and sweet.

Deeply excavate Cixi Food Culture, one story, one story, one dish and one practice, one dish and one memory. Online formation of the Qianxi Bowl Special Library of Cixi Baixian, a gourmet basic resource database, food cultural database, food industry resource library, and food multimedia propaganda database. Cultivate 12 "100 counties and thousands of bowls" special gourmet demonstration (experience) shops and 5 gourmet interpretations at the "hundred counties and thousands of bowls" at or above the Ningbo level.

Digging the connotation of Cixi, "Cixi Youyou" lingering back

Using comprehensive resources such as culture, tourism, industry, etc., design ecological tourism, landscape, rural tourism, red tourism, humanistic tour, research tour and other boutique tourism routes to continuously enrich the supply of tourism products. By hosting a series of theme events such as the "Zheli Cixi Overlooking the Future" Cixi Culture Travel Auction Contest, the "Yunyou Village Meet Cixi", and the high -speed exports, the Yuci connection line cultural tourism brands are exposed to achieve high -frequency exposure, fan circle of fan circles Floor.

Tell the story of Cixi, "Cixi is polite" unique

Focusing on the connotation of the brand of "Thousand -year -old Field Secrets Cixi", the story of Cixi is told, creating a distinctive cultural tourism IP, and forming a Cixi polite topic library with basic resource libraries, design creative libraries, and brand display libraries. Deeply cultivate the potential of cultural elements, and select 65 tourism products such as Cixi Polish "such as non -heritage and cultural and creative" Caixi Polish "to create a gift for Cixi City brand.

In the next step, Cixi City will continue to implement the "three" cultural tourism IP marketing projects, focusing on the upgrading of tourism formats, cultural and creative products innovation, and quality tourism brand quality. With the beauty of cultural tourism brands, it helps to travel to the rich. (Source: Cixi Culture, Radio, Television Tourism and Sports Bureau)

- END -