The new version of the "Tourism Resort Level Division" was introduced, and the product format was promoted to upgrade quality

In the era of Volkswagen, the division and development of the tourist resort have more refined standards and requirements.

Recently, the Ministry of Culture and Tourism completed the amendment of the National Standard (hereinafter referred to as the "Standard"), and implemented it on February 1, 2023.

From the perspective of the industry, the new version of the "Standard" is more prominent, and the demonstration leading role is more accurate, which is conducive to promoting the high -quality development of leisure and vacation tourism in my country, and better meet the people's needs for a better life. At the same time, it is also for the tourist resort area. The work of the management department provides more directional guidelines and more operable standards.

"Standard" update is imperative and significant

As early as 1992, the "Notice of the State Council on the National Tourism Resort Relevant Issues" proposed that the national tourism resort area was tried in a place with mature conditions. After 30 years of development, the construction scale of my country's tourism resort has continued to increase, the types are continuously enriched, and the quality has continued to improve. As of now, there are 45 national tourist resorts and 631 provincial tourism resorts.

The national standards of the original "Tourism Resort" have been implemented since 2011. They have played an important role in guiding the construction of tourism resort, promoting the development of holiday formats in various places, and promoting the transformation and upgrading of tourism in the tourism industry.

During the "14th Five -Year Plan" period, my country will fully enter the era of public tourism. The demand for leisure and vacation and tourism in the people will continue to increase, and the requirements for quality are also increasing. In order to further highlight the characteristics of vacation and build a more satisfactory tourism and vacation products for the people, it is necessary to make systematic requirements for the upgrading of vacation products from standards. Therefore, since 2019, the Ministry of Culture and Tourism organize the amendments to the national standards of the "Tourism Resort Level".

"On the one hand, the old version of" Standard "has accumulated rich practical data for many years; on the other hand, in the revision process, the compilation team has specially solicited opinions, extensively investigated, and repeated arguments around key indicators." National tourism standardization technology According to Wang Binshan, a member of the committee, the new version of the "Standard" focuses on solving problems such as unclear understanding of the resort, re -construction of light operations, and relaxing construction.

Wu Dongzhang, director of the Cultural Tourism Research Center of Tsinghua University School of Architecture, pointed out: "The new version of the" Standard "and the old version of the" Standard "from the form to connotation, both inheritance continues and changes." Brand consensus. Under the leadership of the new version of the "Standard", the construction and operation of the resort will be further marketized, and the vacation attributes will be significantly improved; the overall atmosphere and cultural connotation of the resort will be further improved; The comprehensive benefits will also be even higher.

With the advancement of society and the improvement of people's consumption level, the tourism industry in my country is gradually changing from the original sightseeing and tourism way to take care of tourism and leisure vacation. Even though the tourism industry is severely hit by the black swan incident like the new crown pneumonia, under normalization of the epidemic prevention and control, tourism needs such as surrounding tourism, leisure tourism, and micro -leave are still growing rapidly. In this regard, relevant industry insiders said that the implementation of the new version of the "Standard" will further deepen the structural reform of the supply side of the tourism industry, help build a new development pattern, enrich the supply of high -quality products for vacation tourism, promote the high -quality development of the resort area, and better meet the people The growing demand for vacation tourism.

Clarify the strengthening of "living" to highlight "travel"

It is worth noting that the definition of the new version of the "Standard" has further clarified the travel resort, that is, the main functions of providing vacation services such as accommodation, catering, shopping, recreational, leisure, entertainment, etc. Gathering area.

"The new version of the" Standard "determines the nature of the" gathering area "of the tourist resort, and emphasizes that rich vacation products are required to gather in space as a group. It is an important direction for promoting further transformation and upgrading of the cultural tourism industry in the future. It is also an epidemic defense. Under the context of controlling normalization to meet the means of leisure and vacation needs for tourists. "Wu Dongzhang said that integration and development with existing communities is a significant feature of my country's tourist vacation destination. Under the premise of the relative gathering of cultural tourism functions, deal with the coordination relationship of production, life, and ecology, strive to integrate the three -state of formats, forms, and literatures, and promote the transition from management institutions in the resort area from management to service -oriented. Economic and social development is also the distinctive orientation of the new version of the "Standard" in promoting the upgrading of the cultural tourism industry.

In addition, through comparison of the "Standards" of the new and old editions, China City Daily reporters found that the new version of the "Standard" focuses on highlighting the characteristics of vacation, strengthening the importance of "living", and highlighting the richness of "swim". For example, the new version of the "Standard" adds the requirements of resort room types. House rooms, parent -child rooms, landscape houses, theme rooms and other guest rooms should reach more than 25%of the total room room; Brand resort hotels, international brand resort hotels, 4 -star tourist hotels above the 4 -star, Grade A standard travel homestay, excellent local brand characteristic accommodation facilities, etc.; No less than 3 vacation products, providing no less than 8 leisure and entertainment activities.

From the perspective of Gu Huimin, a professor at the School of Tourism Science, the Second Institute of Foreign Languages, this standard is to build an index system around vacation. The focus of the number of vacation products is specified, and the vacation products in the tourist resort area are further strengthened. Attraction, high -quality products. The integration of product specific chemical tourism is further displayed

In March 2018, in the reform plan of the State Council's institutional institutions, the Ministry of Culture and Tourism were re -established through the responsibilities of the Ministry of Culture and the National Tourism Administration, and the original institutions were no longer retained. With the merger of the Ministry of Culture and the Tourism Bureau, the integration of cultural tourism has become the tendency of the times.

China City Daily reporter noticed that in the new version of the "Standard", it also emphasized the emphasis on the role of cultural empowerment, requiring the tourist resort to fully tap cultural connotation, use cultural resources, and highlight cultural characteristics. In terms of vacation products, it is proposed that no less than 2-3 (provincial, national) cultural and deep integration of holiday products should be provided, and vacation products with less than one intangible cultural heritage should be provided. In terms of event experience, it proposes to better use cultural resources such as public cultural facilities, mass cultural activities, and cultural groups to enrich the vacation experience, and provide no less than 2-3 (provincial and national) cultural leisure and entertainment activities. In terms of accommodation facilities, it should be integrated into cultural elements, which is artistic, theme or regional. In terms of catering, it is proposed to provide catering facilities, services and dishes with cultural characteristics, local characteristics, creative characteristics. In terms of shopping, the design of cultural and creative products design, shopping venue design and services should reflect cultural or theme characteristics.

"The integration of cultural tourism is an important way for tourism destinations to achieve tourism in the whole region." Yuan Shuai, deputy secretary -general of the Village Revitalization and Construction Committee of the Chinese Cultural Management Association, admitted that culture is the best resource for tourism, and tourism is cultural as a cultural newspaper reporter. The biggest market should use travel Changwen, allow tourism to help cultural heritage, build a new development pattern, and achieve further stimulating domestic demand, implementing urban renewal and rural revitalization through the combination of culture and tourism. , Promote the domestic and international dual cycles, and play an important bridge and link between "culture+tourism".

From the perspective of Xun Dongzhang, the new version of the "Standard" focuses on the role of cultural empowerment and releases a signal: in the future, through the deep integration of cultural tourism, strengthening the personality characteristics of the tourist resort area will be an important direction for the quality and upgrading of the tourist resort area. "Cultural heritage" may become a new attribution to the high -quality development of the tourist resort area. "The new version of the" Standard "penetrates the requirements of the integration of cultural tourism to the different levels of the format and form." Wu Dongzhang said that from the perspective of cultural integration tourism, the new version of the "Standard" proposed cultural leisure and entertainment activities, non -heritage transformation, cultural and creative products, etc. Direct requirements have also been put forward suggestions for public cultural facilities, services, and cultural groups into vacation products or activities.

■ China City News Reporter: Zhang Yaxin

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