Who is helping them to land in the Yuan universe that floats over the tourism industry?

The Yuan universe of the cultural tourism world has just begun.

The concept of the Yuan universe has been on the air, and the crazy investment of capital has not stopped.

According to incomplete statistics of the "Smart West" public account, as of the first half of 2022, a total of 118 financing in the field of domestic and foreign universe, with a total investment of 27.06 billion yuan, 34 financing of over 100 million yuan, the largest single financing reached 13.5 billion yuan Yuan.

In the tourism industry, the discussion and application of the Yuan universe are also in full swing. From 2021, the Zhangjiajie established the Yuan Universe Research Center, and the digital information collection of Laojun Mountain to the scene. The "New Circuit Action Plan of the Universe (2022-2025)" was released. The Nansha District of Guangzhou released the "Nine Measures for Promoting the Ecological Development of the Yuan Universe in Guangzhou" in Guangzhou. As of now, Beijing, Shanghai, Guangzhou, Hefei, Wuhan and other places have been in many places. The Yuan universe has been incorporated into the development plan of future cities.

It cannot be denied that new technologies and new models such as AR (Augmented Reality), VR (Virtual Reality), AI, Virtual Humans, NFT (non -homogeneous currencies) cover the new technologies and new models covered by AR (AUGMENTED Reality), VR (Virtual Reality), AI, virtual person, and NFT (non -homogeneous currency) can be integrated with cultural tourism. Let's immersely entertaining entertainment experience, real -life AR Changyou, urban -level cultural IP innovation, tourism digital asset operation and other new tourism services.

In the past, the concepts from the fictional world, such as the novel "avalanche", the movie "Number of Players", and the anime "Sword Art Online" and other fantasy scenes, with the support of the technical system, are now becoming a reality step by step. So who is helping the Yuan universe to take root in the tourism industry?

01

What is the Yuan Coses

"It becomes more realistic and makes the real world more virtual experience. This is a fusion direction and a major direction for future science and technology development." Tencent President Liu Chiping once Said.

This sentence not only represents the general direction of Tencent's exploration of the "virtual reality" in the technical era, but also the two paths of the Yuan cosmic service provider's landing service: First, to build a complete onlineization relying on cloud services, high computing power, and hard technology The space of the space, through mobile phones, AR glasses, brain machines and other equipment to enter the parallel Yuan universe, to realize multi -person online, social, shopping, entertainment, tourism, etc. In other words, it is like the full virtual world of the movie "Number of Players".

The second is to rely on digital technology, take the original real world project as a blueprint. Through the visual effects brought by AR and other technologies, the offline scenes are connected to the offline scene to achieve the integration of virtual and reality.

To put it simply, the difference between the two is the difference between two different virtual technologies of AR and VR. AR is augmented reality technology. It is a combination of virtual digital screens and naked eye real pictures. VR is virtual reality technology and consists of pure virtual digital graphics.

In fact, the distance between the VR world and the tourism industry is not far away. In May 2022, the Singapore Millennium Hotel Group launched the "Yuanshi Hotel" M Social Decentraland, a user of the hotel.

The following month, the high -end chain hotel brand of Yuanzhou Travel industry settled in ADG investment and probe technology construction Fractaller Metaverse. It is understood that the property rights of the hotel's virtual property are traded in the form of NFT. Data from third -party trading platforms show that the corresponding NFT international market listing price is $ 1 million.

AR technology has already affected the tourism industry. For example, through the scanning function on the mobile phone, scanning the QR code or other signs on the building can see the characteristic scene of the combination of architecture and AR technology. The destination has landed.

02

Which meta -cosmic service providers are in service text?

"The true universe will definitely defeat the Yuan universe. As long as we work hard, the Yuan universe will not replace the real universe, and the tourism industry will last long." At the 2021 Ctrip Group Global Partner Summit, Liang Jianzhang, chairman of Ctrip, said such a sentence Essence

However, Liang Jianzhang also pointed out: "We are not completely abandoning the Yuan universe. We can use the technology of the virtual reality of the Yuan universe to simulate the true universe, preview the true universe, market marketing to the real universe, and inspire the desire and inspiration of the real universe."

On June 13, 2022, Ctrip signed a strategic agreement with the Yuan Cosmic Services "Liangfengtai". At the signing meeting, the two parties stated that they would develop digital products in tourism and develop new types of tourism services with strong interaction and immersed immersive. Wang Wei, vice president of Ctrip Group, said: "Under the normalization conditions of the epidemic prevention and control, new technologies represented by AR will be one of the key assistance of the tourism industry upgrade and boost."

The Liangfengtai co-operated with Ctrip, according to the official website, was established in 2012. It is the first batch of AR professional companies in China. It has built an AR platform with AR cloud as the digital center and Duanyun. Space, abbreviation is hris).

Liangfengwind covers many industries such as smart manufacturing, public safety, smart cities, interactive entertainment and entertainment. In the field of tourism, it serves museums, exhibition halls, scenic spots, innovative characteristic towns, tourist cities, etc., provides AR/AI smart tourism innovation products and products solution.

According to the data of the enterprise, the Liangfeng Station has financing 9 times, and the publicly financing amount has nearly 800 million yuan. The latest round of financing was disclosed in August 2022. The investor is Zhongyuan Hejia. Tuyuan Enterprise

In addition to Liangfengtai, in fact, there are already many Yuan cosmic service providers in the cultural tourism field.

Vision+AR

Founded in 2012, it was established in 2012 and released the AR engine Easyar SDK in 2015. In 2016, the EasyAR one -stop solution was proposed. Its official website pointed out that the scene of Vision+AR in the cultural travel scene includes immersive AR experience, urban cultural IP creation, cultural performing arts, immersive script killing, holographic explanation, historical reproduction, AR navigation, etc.

Cultural tourism landing cases are Qingwangfu holographic AR guide, Leyou Yuyuan -AR guide guide guide shopping guide platform, AR takes you to Jinan Wildlife World, Guilin King City AR navigation guide, Songcheng AR guide, fat-dumb AR Magic Park, Zhouzhuang AR immersive travel, Zhang Wentian: Zhang Wentian's former residence, AR smart tourism-architecture can read the World Expo, etc.

Up to now, the a total of 3 times has been financing+AR, with a financing amount of 146 million yuan.

Tuyuan Enterprise

Easy to show EZXR

EZXR was formerly known as the NetEase Artificial Intelligence Division. Services for cultural tourism landing scenes include real -view AR script games, smart AR guides, digital content empowerment services, traditional cultural empowerment services, etc.

Cultural tourism cases are the construction of 2021 International Park Expo and other venues, as well as Jigongshan Scenic Area, Song Yun Qi Qi Night, Nanxi River 5G+AR new experience, 10,000 AR heart lamps, Fuyao Shengjing, AR Non -Border Museum, etc. Immersion experience.

Up to now, EZXR has raised a total of 3 times, and the specific financing amount is unknown.

Tuyuan Enterprise

See

Xiangjian is an artificial intelligence company focusing on the core technology of hybrid reality. Its Observatory Lana platform has created a real and real -life entertainment travel MR yuan universe for the landmark of the global cultural and commercial traffic landmarks. , Script killing, commercial real estate, Internet platforms and urban governments.

Cultural tourism cases are combined with the scenes of cooperation with the Forbidden City, Yuanmingyuan, Yiren Ancient Town, and Qiyunshan.

As of now, I have made a total of 3 times of financing, and the publicly financing amount has been RMB 120 million.

Tuyuan Enterprise

Small visa technology

Xiaofa Technology was established in 2015 and is headquartered in Xiamen. Three core products under the small signing technology: the "outdoor real -view AR script game platform" for outdoor scenes, the "oasis system" for indoor scenes, and the "digital cultural tourism training center" for colleges and universities.

From the perspective of cooperation with cultural tourism enterprises, small -sign technology is a compared to the tourism service provider vertically in the tourism industry, and it is closely connected to the Yuan universe of the cultural tourism world.

Cultural travel cases include the construction of immersive scenarios such as Zhongshan Park, Gulangyu, Zhongshan Road, Garden Botanical Garden, NPR Temple, and Jimei Village.

As of now, small -signed technology has raised 3 times, and the publicly financing amount has been RMB 11 million.

Tuyuan Enterprise

It is worth mentioning that the number of Yuan universe companies related to the reality AR technology is far more than that.

Shangtang Technology, known as the AI ​​Four Little Dragons, jointly launched a new gameplay with the Forbidden City with the Forbidden City in 2021 -AI+AR for the cultural relics to "live"; Signing a cooperative strategic agreement to jointly build a new system for the "Yuan Cosmic Ecological Model City" and a digital development system. The "first shot" of the project is to "Yuan cosmicization" of Gulangyu and create "the first island of the universe".

03

The Yuan universe is not far from us and not far from us

Looking back at the well -known starting point of the Yuan universe, it was Facebook renamed Meta in 2021 and bet on the Yuan universe in the future.

In August 2022, Meta commissioned an international economic counseling company Analysis Group to write the first Yuan cosmic white paper to predict the impact of the Yuan cosmic technology on the global economy. The report mentioned that in 2031, the Yuan universe technology will contribute 3.01 trillion US dollars to the global GDP, one -third of which comes from the Asia -Pacific region. At that time, the GDP of the Yuan universe will also occupy about 3%of the global GDP.

From the perspective of the tourism market, whether it is national policy encouraging "night travel", "immersive" cultural tourism consumption, etc. involving the exploration of the Yuan universe, or the eagerness to seek a new breakthrough in the epidemic, the market will make the market look at it More projected on the Yuan universe.

Behind the trend, there are also many foams -as a market with technical barriers and landing barriers, the actual application of AR or VR technologies is still in the initial stage.

At present, the majority of AR as the core, which is compatible with offline scenic spots, belongs to the non -standard model. Each scenic spot is tapped from the story to content construction, and then the technical empowerment requires 1 to 1 customized service. At the same time, to access the world of the universe, to enjoy the real immersive experience, whether it is the virtual world experience promoted by the mobile port, or the fictional and real intersecting through offline AR, light and shadow technology, etc. Not low.

Even accessing VR glasses to realize the virtual space experience, and the requirements for computing power and cloud technology have not yet met the stage of being able to fully popularize, which has also led to the relatively cooling of the Cultural Tourism Yuan Universe recently.

However, the two major products of the Yuan universe market "virtual human" and "digital collections" are still continuing in the cultural tourism market. Among them, the "virtual person" is significantly different from the "Yuan Universe", but there is a certain affiliated relationship. The virtual person can be the NPC of the Yuan universe scene. It can be used to complete the daily activities such as production, entertainment, and consumption. Jobs in real scenes such as shopping guides, idols, etc., in -depth interaction with users. In the past two years, cultural tourism companies have also launched many characteristic virtual people.

In terms of digital collections, digital collections refer to the use of blockchain technology, corresponding to the only digital voucher generated by specific works and artworks. On the basis of protecting their digital copyrights Essence

In September 2021, the first domestic cultural collection of digital collections was launched in the "Cloud Tour Dunhuang" applet. The Dunhuang Research Institute jointly released the first public welfare digital collection in the cultural Expo, limited to 9999 copies. In April 2022, on the 2nd anniversary of the brand upgrade, Tongcheng Travel released a limited NFT digital collection with the image of the brand IP Fei Ermeng as the core- "Dream Creation Philosophy" series, with a total of 2,000 copies. The APP is loaded with the interface of the Tongcheng Digital Collection.

According to the data of the "2022 Global NFT Digital Collection Market Development Report (First Half -Half)" data shows that as of May 21, the total number of domestic Tibetan platforms has exceeded 421. On the second week of May, the average collection volume of collections exceeded 100,000; on May 18th, only 7,2362 collections of 8 large platforms including whale detectives, Qiankun Duzang, Xiaoli, and Chihiro Tibetan collections reached 72,362.

But since this year, the supervision of digital collections has become increasingly stricter. On April 13, the China Internet Finance Association, the China Banking Association, and the China Securities Industry Association jointly issued the "Initiative on Preventing NFT Related Financial Risks", which put forward precautionary suggestions on hidden dangers such as NFT hype, money laundering, and illegal financial activities.

On June 20, WeChat updated the "WeChat Public Platform Operation Specifications", adding the "virtual currency and digital collection trading behavior" clauses, and included it in "illegal illegal business behavior". From a deep perspective, digital collections are the guarantee of asset rights in the Yuan universe, but currently digital collections are more "leek" tools used to drum and pass flowers.

Generally speaking, the Yuan universe of the tourism industry is still in the initial stage. Whether it is the landing of the actual scene of technology and cultural tourism, or the final investment and output ratio Essence

- END -