Cui Shujuan: Practicing the "camel spirit" to start a special brand 丨 Our era

"The way of survival of travel agencies is to create their own unique brands under the premise of providing high -quality services." Cui Shujuan, general manager of Clarma's Clama Rimi Taucery Travel Agency Co., Ltd., the biggest perception of deep cultivation in the travel agency industry is "creating a brand."

In Xinjiang, when it comes to self -driving tour and RV, people will think of the hump travel agency. In 2001, the hump travel agency was established in Karamai City. After completing the restructuring in 2008, it became a private enterprise operating immigration tourism, conference reception and other businesses.

"The" camel peak "implying the desert boat camel, can survive the desert storm, and has a strong and strong perseverance." Cui Shujuan said that over the years, the hump travel agency has not forgotten the original intention, moved forward, and the customized tourists who have obtained 100% of tourists have obtained the tourists 100% of the tourists. Praise, won the Xinjiang Tour Guide Championship, Xinjiang Advanced Tourism Enterprise, Top Ten and Ten Ten Travel Agencys, and the most honest units.

At the beginning of the establishment of the hump travel agency, the main business was the main business. As the number of travel agencies continues to increase, the competition for peers is becoming more and more obvious, and the roads of local groups are getting narrower and narrower.

Since 2013, the hump travel agency has begun to use various opportunities to promote and negotiate customer source place, and launch products such as "Touring in Da Mei Xinjiang: Starting from Karamay" to tourists across the country. Since then, the hump travel agency has begun to develop from a group to a group and ground.

Cui Shujuan said: "Xinjiang's tourism resources are mainly distributed in Kanas, Selimu Lake, Nalati, Tianshan Tianti, Turpan, etc., and Karamay is located in the middle of these scenic spots. There is no time to visit Kanas, and there is no time to visit Nalati. Caramay can just solve the problem of one -day tour. "

In this way, the hump travel agency began to create a series of self -driving tour products with the theme of crossing Tianshan Mountain, walking through desert, and experiencing folk customs, and vigorously promoted the "tour of Da Mei Xinjiang, starting from Karamay" self -driving tour brand.

"Self -driving tour is a popular product. If you do not have the right to pricing, no matter how good the product is, it will be squeezed into the industry's competition without profit." Cui Shujuan said.

At this time, Cui Shujuan turned to the RV rental business again. In 2018, the hump travel agency took the lead in establishing a Xinjiang New domain RV base in Karamay to cooperate with RV companies in Shenzhen, Shandong and other places to launch products that "you have no me and you have me." Essence At present, the hump travel agency has invested more than 4 million yuan and purchased 10 RVs. So far, the hump travel agency has its own RV team.

"One step at a time, starting is difficult, but if you want to have your own RV team, you need to dare to try and continue to develop new products." Cui Shujuan said that RV tourism is a high -end custom product. Decomposition and integrate personalized services. In operation, quality custom tourism, research theme tours, parent -child interactive tours and other products are the most popular.

"I have gone through the era of traditional sightseeing tour and quality custom tour. The products 10 years ago were mainly traditional tourism tourism. Now they are the era of quality custom tour. Only by doing enough characteristics and starting the brand can travel agencies develop better development. . In the future, we will continue to practice the 'camel spirit', to be an excellent "camel" brand, so that the road to the development of travel agencies will go better and more realistic. "Cui Shujuan said. (Author: China Tourism News Wang Sichao; Editor: Cao Xuewen)

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