Ye Chunping: From "Tourism Xiaobai" to the one side 丨 our time

In 2013, Ye Chunping joined the Tongcheng Group. After nearly ten years of efforts, Ye Chunping has grown from an ordinary employee to the general manager of the Tongcheng Group Inner Mongolia.

The rapid development of the Internet industry has provided a broad stage for online tourism companies. Tongcheng Group seized a favorable opportunity and occupied an important seat in my country's online tourism market.

When he first joined, Ye Chunping was full of longing for his career. He quickly adapted to the work rhythm of the tourism industry. He successively served in the company's scenic spots, surrounding tourism, domestic tourism and other business sectors.

In March 2014, Tongcheng Group took the lead in opening the "one -dollar ticket" special event nationwide, which caused a warm response from all parties, and tourists were actively participating. Ye Chunping ushered in the busiest time after joining the job. "Go to various places to learn about the ticket policies of the scenic spot, negotiate activities with the scenic area, and organize the implementation activities on the spot ... At that time, it was normal to work daily, but at the same time, the sense of participation and sense of gain were increasing."

Ye Chunping introduced that Tongcheng Group has always been committed to participating in social public welfare activities. While launching the "one -dollar ticket" event, he also launched the "11 yuan tickets" event, that is, tourists purchased 11 yuan scenic spot tickets, of which ten yuan Money will donate to build Hope Primary School. "At that time, many tourists were actively involved after learning that the" 11 yuan tickets' activities, which made me deeply feel the social responsibility of tourism companies. "

Since the epidemic in the new crown pneumonia, Ye Chunping realized that there has been a lot of changes in the habits of the public. He introduced that from the Tongcheng platform, it can be seen that the growth rate of self -driving tour and family tour is far greater than that of traditional and group tours. The group actively innovated in response to this trend. In the past two years, the Tongcheng Group has used self -driving tour, family small bag groups, etc., and starts to update the local epidemic prevention policies and information detection points from the source of the order to provide tourists with convenience.

Taking Ye Chunping's current main responsibility in the Inner Mongolia market as an example, Inner Mongolia used to be a very traditional tourist destination in the past, mainly based on group tourism. However For more than 50%of the amount, the travel data of Inner Mongolia on the Tongcheng platform has returned to 90%in 2019.

In a blink of an eye, Ye Chunping has been in Tongcheng Group for nearly ten years. "In the past ten years, I changed from a tourist" Xiaobai "to the head of the region that can be alone. From a single scenic area to destination tourism planning, the perception of tourism has also shifted from one -sided to systematization ... and I know These changes are achieved in the context of national development and enterprise development. "Ye Chunping said that in the past ten years, domestic tourism demand has become more and more vigorous, and the way of traveling from group travel to group travel has changed. In general, the domestic tourism market is becoming more and more orderly, long -term, and systematic, especially the concepts of tourism and smart tourism, which brings more development opportunities.

For the future development, Ye Chunping still has the vision of ten years ago. He said that he hoped that domestic tourism would be more intelligent, systematic, and international. "Tongcheng Group will continue to improve the marketing capabilities of tourism destinations according to national policies and continue to do hot domestic tourism markets. From my personal concern, I will lead the team to further strengthen destination marketing and help the Northwest China Important tourist destinations. "(Author: China Tourism Daily; Editor: Cao Xuewen)

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