The summer car rental market is unprecedented, and the western and Yunnan self -driving tour leads the trend.

Jimu Journalist Liu Wei

Correspondent Zhang Dawei

The summer tourism market is hot. Ctrip recently released the "Summer Rental Report of 2022". The data shows that the privacy and flexible self -driving travel are unprecedented. Last year rose 18%. The northwest and Yun Gui are the popular destinations of self -driving tour this summer.

The amount of car rental orders increases by 152% compared to the pre -epidemic

This year's summer car rental self -driving tour ushered in the "peak moment". According to Ctrip's car rental data, as of now, the amount of self -driving tourism in the summer has been overtaken last year, which has achieved a double -digit growth year -on -year, an increase of 152%over the 2019 epidemic. At the same time, due to the extension of the average car rental time of orders, the per capita rental cost increased by 18%compared with last year.

Tourists' self -driving mileage is getting farther and farther. The report shows that the average duration of car rental in the summer of this year increased by 5.5%year-on-year, of which 2-3 days of users had the most, accounting for 38%; users with more than 5 days reached 21%. It is worth mentioning that this year's summer self -driving tourists have a strong willingness to renew the renewal. The report shows that there is one renewal order in almost every ten car rental orders, with an average renewal days of 2.1 days.

The data also shows that the northwest and Yungui are the popular destinations of self -driving tour. Next, Qingdao, Weihai, Dalian, and Chaoshan regions on the Bohai Rim are expected to take over the northwest and Yun Gui to become popular.

According to reports, in order to meet the changes in consumer demand, Ctrip rental has covered more than 98%of the domestic prefecture -level cities. At the same time, the overseas business of car rental has returned to the level before the epidemic, which has covered more than 8,000 countries/regions around the world. City. And the cancellation of orders caused by the epidemic cause, providing policies such as free cancellation and delayed car repayment costs.

The "Walking Doll" model exceeds 2 times

Car rental users this summer are still mainly 80 and 90. The number of post -80s population is the largest, accounting for 41%. The summer parent -child army also poured into the self -driving tour camp, ushered in a "self -driving baby" boom.

From the perspective of parent -child type order data, the self -driving destinations sought after by parent -child families in the summer of July are: Chengdu, Kunming, Guiyang, Sanya, and Haikou. Seven and 9 models suitable for family travel have become the first choice for travel.

Compared with parent -child families, they pay more attention to the economic applicability of cars, and young people want to be "a good one." The report shows that the searches of car rental in generations have risen by 80 % year -on -year. Mercedes -Benz C -Class, BMW 2 Series, Volkswagen Magotan, WEY Tank 300, Buick Yinglang became the most meaningful "mount" in the Z generation this summer.

With the popularity of the "low -carbon travel" concept, car rental users also turned their attention to new energy vehicles. The report shows that in July, Shanghai, Hangzhou, Shenzhen, Guangzhou, Sanya, Haikou and other new energy models demand high demand. It is understood that Ctrip's new energy vehicle orders increased at 140%at a rate of 140%.

West leading the hot summer self -driving tour

In the summer of this year, the western region led a boom in self -driving tour. The report shows that the top ten of the hot destinations of car rental in the summer are: Chengdu, Urumqi, Kunming, Xi'an, Dali City, Chongqing, Guiyang, Xining, Lijiang, Weihai. Except for Weihai, nine other cities are in the western region.

Yunnan, Xinjiang and other places even had a situation of "difficulty in one car". The report shows that the amount of car rental orders in Kunming increased by 61%year -on -year, and the per capita cost increased by 60%.

In addition, a group of "small and beautiful" car rental destinations have emerged this summer. Through comparison of order data in the past two years, the report released the top ten "small and beautiful" self -driving destinations in the summer, namely: Xishuangbanna, Yining, Shantou, Jinhua, Hami, Baoji, Luzhou, Jiaxing, Pu'er, Ji'an.

By analyzing user consumption data, the report found that the combination of the caring location of the car with the most users this summer is: railway station railway station, airport airport, hotel hotels, and residential residential areas. To this end, Ctrip car rental focuses on the car rental center of the large transportation hub to build a one -stop repayment service. At present, it has covered the national tourism Key cities.

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