[Interview with the Secretary of the World] Huang Bingfeng: Seek "machine" during the epidemic of Bama Kang in Bama, Guangxi

China Well -off Network Exclusive Specialty

Text | "Well -off" · China Well -off reporter Tan Leyan

The epidemic has trapped the pace of people's travel, but deepened everyone's strong needs for health. As a Panma, which is a long -lived health IP, it will usher in more high -end -in -nourishing groups in China. Deep transformation.

Huang Bingfeng, Secretary of the Panma County Party Committee, said that through the driving of Kangyang Tourism, Bama's green longevity brand products, such as agricultural and sideline products, drinking water, etc., have become increasingly influential. Photo Supply/Interviewee provided

Guangxi Bama Yao Autonomous County became famous earlier. Because of the rare and yearning for the "longevity" gene, Bama easily attracted tourists from the world and across the country to visit the secrets here.

Bama is located in the northwestern part of Guangxi. There are 12 ethnic groups including Yao, Zhuang, and Han, and the county has a permanent population of about 250,000. There are beautiful landscape scenery, high -intensity geomagnetic, weak alkaline small molecular group water, sunlight with far -end infrared radiation, and vast selenium -containing soil. The unique endowment makes Bama constantly interpret the miracle of human life -at the end of 2015, Pakistan at the end of 2015, Pakistan at the end of 2015, Pakistan at the end of 2015, Pakistan at the end of 2015, Pakistan at the end of 2015, Pakistan at the end of 2015, Pakistan at the end of 2015, Pakistan at the end of 2015, Pakistan, Pakistan, Pakistan, Pakistan, Pakistan There are 33 centenarians per 100,000 people in the horse, and 112 elderly people over the age of 100 as of the end of 2021 are still alive. Every year, about 100,000 "migratory birds" come to Bama to travel and treat, making it the earliest batch of recreational tourist destinations in my country.

"Many people in Bama" eat "Shangkangyang tourism meal, the Kangyang tourism industry is becoming the 'golden' key to increase their income and get rich and start a happy life." Net reporter said in an interview.

At the end of January 2020, the new crown epidemic broke out in the country. The "migratory birds" who flew to Panma in the past year had to temporarily cancel the trip. Panma tourists decreased sharply, tourist attractions were in a semi -closed state, and the number of tourists and employment was greatly reduced. In the face of all this, Huang Bingfeng has also fallen into anxiety, but the "crisis" must contain a lot of 'machine'. The new crown epidemic has trapped the pace of people's travel to some extent, but deepened everyone's health for health. Strong demand. As a longevity IP, Bama will usher in more domestic high -end nursing groups, which will effectively promote the profound transformation of Panma's travel methods. "Huang Bingfeng said.

From "walking horse -seeing flowers" to "local recreation"

Wei Xiang, a researcher at the Institute of Finance and Economics of the Chinese Academy of Social Sciences, said that the development of Chinese counties must first have very good ecological conditions to develop recreation tourism, but in the context of over -development in the first thirty years, there are not many counties with such conditions. , Bama has a very strong first -mover advantage.

Panma, surrounded by green mountains, green water is long, known as "a piece of pure land left in the world". Nature has given Bama almost all longevity conditions — forest coverage is as high as 74.84%, and the negative ion content in the air is from 2,000 to 5,000 per cubic centimeter. Belt, cut directly through the earth's mantle layer, geomagnetic is more than doubled in general areas; the water of Bama is mostly derived from the deep groundwater of Changshou Mountain and the Pamaoli spring water rich in minerals, also known as small molecule water; The average sunshine time is 5 hours. Under the influence of high magnetic fields, more than 80%of the sunlight will be converted into a far -infrared rays known as the "light of life".

With its unique natural endowment, after experiencing early hot tourism tourism, Bama realized that it was not injecting cultural elements and difficulty in tourism development. Therefore, longevity culture became the core competitiveness of Bama Kang Yang's development. Huang Bingfeng said that Bama will change from a single sightseeing tour to a healthy tourism tourism that integrates great health. In the context of the epidemic, this change seems to be increasingly urgent.

In recent years, Bama County has relying on regional development of the advantages of the ecological resources of the large health industry to complete the "Preparation of the Development Plan for the Development of the Big Health Industry of Bama". Focusing on the three core formats of healthy food, health services, and health technology, Pama confirmed the seven industries such as the development of natural drinking water, longevity food, health medical care, boutique sports, conference exhibitions, biotechnology, and special medicine Ten billion yuan of health and water industry, 10 billion yuan longevity food processing industry, 10 billion yuan cultural tourism health care industry, 10 billion yuan digital economy industry "four billion yuan" ecological industry development clusters, which have initially established a distinctive characteristic and international internationally internationally established internationally. Competitive large health integration industrial system. In order to attract the advent of "migratory birds" around the world, Bama has invested 1.929 billion yuan to improve and improve the infrastructure of Kangyang Cultural Tourism, and the quality of the core scenic spots such as Blessing Lake, Crystal Palace, Baima Cave, Renshouyuan, and Red Xishan has been comprehensively improved. At present, Bama has formed a tourism recreational area with the main line on both sides of the Panyang River. In addition to the main attractions such as Baishuyan, Baima Cave, and Crystal Palace, it has also created a boutique homestay belt along the river.

Water is the source of life, and the source of the water of Bama is a "hundred magic cave". Every year, "migratory birds" come here to buy tickets to taste "life water". Panma closely doing articles around the water, not only inviting well -known experts of the China Mining Federation Natural Mineral Water Professional Committee to Bama to diagnose the development of the Bama Water Industry and indicate the direction of the development of the water industry; The Water Professional Committee and other institutions make a good job in the development of the Panma Water Industry, and formulate the standard of mineral water. At present, the Bama Natural Mineral Water Research Institute has been established to ensure the production process and product of Bama mineral water to ensure product quality.

Huang Bingfeng said that through the driving of Kangyang tourism, Bama's green longevity brand products, such as agricultural and sideline products, drinking water, etc., have become increasingly influential. After years of research and development, Bama has cultivated a group of green processing enterprises such as Bama Impression, Fulu Shou, Bama hundreds of agricultural products engaged in mountain tea oil refining, deep -proofing incense pigs, and deep processing of tingling. The construction of the ecological product standard system, actively cultivate green agricultural brands, and strengthen resource protection and utilization.

"Go global" to create a "migratory bird" destination

The new model of "Flying Economy" has also been used in the development of Bama Kang Cultural Tourism. In recent years, Bama has made full use of the advantages of "the hometown of longevity in the world". Through the Guangdong -Guizhou collaboration mechanism, the level of scientific and technological innovation and recruitment of the Shenzhen -Pakistana (Bama) pilot zone has been improved, and it has become an innovative investment. In order to provide higher -level medical services to Kangyang tourists, Bama is working with Shenzhen and other places to set up a experimental area in Bama to organize advanced life and health scientific research resources in Shenzhen and other places. Combine. In the next step, Bama will rely on regional cultural advantages to develop Zhuangyao's national characteristic health experience tour, build Zhuangyao traditional pharmaceutical and cultural parks, and resort hotels with the theme of characteristic national medicine, timely resort bases of large -scale pension institutions, etc. Build Bama into a world -class health tourist destination. Huang Bingfeng said that Bama International's longevity health tourist destinations have become increasingly becoming the back garden of Shenzhen's leisure and health. With the acceleration of the construction of the Shenzhenba Pilot Zone, the Bama International Longevity Health Tourism Land has gradually become the place of industrial transfer in Shenzhen.

When you go out, at the beginning of the development of Bama Kang Cultural Tourism, he went to the high starting point of building an international tourist destinations. It has become an important platform for China to carry out traditional pharmaceutical health cooperation with China and ASEAN countries. It has also become a window for Bama to promote the health industry and establish an international image and discourse. The theme of the integration and development of traditional medicine and tourism industry "is the theme. In the context of the context of the impact of global tourism, guests from various countries have extensively discussed the role of traditional Chinese medicine in resistance. Fusion development provides global samples.

Guangxi Traditional Chinese Medicine has a long history and culture, and its medical resources are unique. It is a well -known "natural medicine bank", "biological resource gene library" and "hometown of traditional Chinese medicine". "" "" ", Re -revised the" Regulations on the Guangxi Zhuang Autonomous Region ", Bama firmly seized this natural endowment and opportunities, adopted the county subsidy and medical institutions self -raising a little, and the township health centers as the position. Investing 1.2 million yuan has built 6 traditional Chinese medicine museums such as Jiaye Town, Naotao Township, Xishan Township, Bama Town, Naisha Township, Bailin Township, and other traditional Chinese medicine museums. At the same time, in -depth implementation of the "three projects" strategy of famous medicine, famous masters, and famous sciences, increase the introduction and training of Chinese medicine Zhuangyao pharmaceutical talents, and plan to cultivate local Chinese medicine Zhuangyao pharmaceutical talents with plans and steps.

Wei Xiang said that compared with the United States, European and my country's medical resources layout is closer, so China is more suitable for reference to European health tourism development models. In the future, the development of recreational tourism in China and the core competitiveness will be concentrated in the treatment of healing and special diseases. In counties and cities such as natural endowments such as Panma, the increasing demand of tourists will continue to promote the improvement of the local area. In medical facilities and services, the county must attach great importance to this in order to truly develop into a migratory destination.

In Huang Bingfeng's view, the development of the tourism industry in Bama Kang has made great progress, but compared with the developed areas, it is still in its infancy. The content of the product is thin, the homogeneity is severe, the resource integration is not enough, the professional talents are scarce, and the market competitiveness is weak.A series of problems urgently need to break the problem, but these "danger" in the opportunity will be forced to force Pama to continue to explore the new model of the development of Kangyang Cultural Tourism under the epidemic.In the future, Bama will also concentrate on creating a number of hot springs, traditional Chinese medicine, pastoral, breathing, health care characteristics, to realize the deep integration of "production city scenes", which will be added to Bama's truly popular tourist destinations in the world.Essence(Wang Na also contributed to this article)

("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in late July 2022

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