How can Ningbo build a world -class tourist destination in the future?UN World Tourism Organization experts bring "golden ideas"

What are the characteristics of world -class tourism destinations? How can Ningbo Cultural Tourism move towards this direction? In the future, Dongqian Lake will build a world -class lake area, what are the room for improvement and expansion projects? On the morning of August 4th, Ningbo held a special lecture on the development of cultural tourism. Professor Jia Yunfeng of the United Nations World Tourism Organization and Professor Jia Yunfeng made a special report on the theme of "Chinese Cultural Tourism Trends and Ningbo City Brands".

The pictures of this article are all lectures on Professor Jia Yunfeng. Photography reporter Yang Hui Pan Miao

It is understood that this special lecture is to further strengthen the overall planning and strategic planning of Ningbo in the construction of world -class tourism destinations, and clarify the concepts, standards and implementation paths of construction.

Jia Yunfeng has been engaged in strategic research on tourism planning, urban development, and marketing promotion for a long time. It is a senior brand marketing consultant of the provincial -level tourism bureaus of Shandong, Henan, Jiangsu, Shanghai, and Guizhou. It is also a direct participant or core planner of many well -known tourism brands in China. It has provided an innovative and communication integrated solution for 7 provincial administrative regions and 50 prefectures and cities, and participated in the planning of urban brands such as "Holy Shandong", "Henan Henan", "Colorful Yunnan", and "Lizhou Polish".

During the lecture, Jia Yunfeng made an informative report from several aspects such as the definition and analysis of the concept of world -class tourism destinations, the origin of the new concept, the construction of the eight basic foundations, the Spanish case perception, and the specific implementation path.

Jia Yunfeng has conducted a systematic inspection of many well -known tourist destinations such as Spain. He believes that there are eight major characteristics of world -class tourism destinations: obvious economic benefits, high legacy products, outstanding food characteristics, many folk activities, strong artistic atmosphere, lines, lines, lines, and lines Product diversification, unique cultural symbols, and demand development.

"Why do people come? Why do people come? Why do people recommend to others?" Jia Yunfeng said, making clear these three issues is the prerequisite for creating a world -class tourist destination.

Jia Yunfeng said that world -class tourism destinations refer to the tourist regional complexes that attract domestic and international tourists to come to sightseeing, leisure and vacation and conference exhibitions, and various supporting elements have reached international standards. Tourism attractions, with convenient sea, land and air transportation systems in international tourists, and basic requirements for tourism reception facilities and service management levels that meet world -class standards.

In terms of implementation methods, Jia Yunfeng believes that in the process of creating a "world -class tourist destination", it can quickly promote urban infrastructure investment and promote the comprehensive improvement of the city. It is good for the improvement of local residents' lives and can meet the travel needs of the international market.

Professor Jia Yunfeng visited Ningbo many times. This time, he visited many cultural tourism scenarios in the city and pouted Dongqian Lake in depth. "Haiding Bonin, at first sight", in Jia Yunfeng's view, this can become the way to learn from Ningbo's future creation of world -class tourism destinations.

He believes that in China, "three avoidance and five maintenance micro vacation" is becoming a new trend of cultural tourism development. "Three avoidances" refers to avoiding haze, heat and cold, and avoiding cold; "These conditions Ningbo has all. In the future, Ningbo can rely on East Qianhu Lake to build a world -class tourist destination in the world -class lake area." Jia Yunfeng looked forward to.

He suggested that in the future development of Dongqianhu, the relationship between world cultural IP and local characteristics must be carefully studied. In the future, Dongqian Lake can not only be implanted with international elements, but also allows "Song Yun" "Song Yun" " Wang Anshi "and such excellent cultures such as" Wang Anshi, and created a brand product of "Weidong Qianhu".

The cultural tourism big coffee has a special love for Ningbo's "taste", and is even happy to create a Chinese food museum complex here, bringing together the food culture of all parts of the country, so that everyone can taste the whole country and the world in Ningbo 365 days. Speciality cuisine. "We need to return fireworks to the city." He also suggested that in the future, Ningbo may try to carry out the special lines of Ningbo Twenty -four solar terms.

"Ningbo can also take advantage of the international conference center of Dongqian Lake to connect with well -known global conventions and exhibition companies to allow more high -energy international conferences to come to Ningbo to help Ningbo build the exhibition capital." Jia Yunfeng looked forward to the future. The brigade complex is transformed into a consumer complex to create an immersive consumer scenario and create a smart consumer field.

More than 160 people in the people's governments (counties, cities), municipalities and provinces in all districts (counties, cities), and the provinces of the Ministry of Municipality participated in the meeting.

Reporter Shi Daiwei

- END -