2022 Jilin Provincial Cultural Tourism New Media Interest Theme Training was held in Dunhua

In order to thoroughly promote the "cultural tourism+Internet" model, excavate and cultivate local cultural tourism and innovation talents in Jilin Province, and drive the innovation and influence of cultural tourism in the province's cultural tourism and communication, on August 2, the culture and culture of Jilin Province and The "Jilin Provincial Cultural Tourism New Media Innochor theme Training Activity" hosted by the Tourism Department was held in Dunhua City.

This training is close to the theme of innovative marketing in short video. It comes from the certification lecturer of the Douyin E -commerce Learning Center and the Executive Experts of Tencent Interactive Entertainment Projects. "Video Production Skills" and other aspects have been explained in a detailed explanation, and efforts to solve the new media practitioners of cultural tourism new media practitioners have low playback volume, poor brand transmission, unstable content quality, and unsatisfactory product conversion; short video shooting; short video shooting Poor quality, poor video view, and unequal levels of video levels have brought new ideas for new media operation plans for cultural tourism companies, venues, and scenic spots.

In recent years, the Jilin Provincial Department of Culture and Tourism has attached great importance to the promotion and marketing of new media in the cultural tourism industry, and actively implemented the "Jilin Provincial Cultural Tourism New Media Double Hundred Support Program". - Entering Jilin Non -heritage "series of activities," Jilin Provincial New Media Work Promotion Conference and Business backbone Training Course "" 1+1 "new media assistance activities, tourism live skills training, new tourism e -commerce small class A series of activities such as teaching, through practical and effective measures such as policy assistance, knowledge sharing, business training, account influence analysis, etc., benefit more than 300 cultural and travel administration departments in the province, business institutions involved in Chinese travel enterprises, and cultural tourism. Nearly 1500 people. The service capabilities and service levels of Jilin Provincial Cultural Tourism New Media have continued to improve, and some high -quality accounts have risen. A group of Jilin Cultural Journey has become a hot search, becoming a "vital army" to show the wonderful Jilin Cultural Tourism story.

In 2022, the Jilin Provincial Department of Culture and Tourism will expand from the assistance to the account of the cultural tourism institution to the assistance to the creation of Jilin Cultural Tourism. , Performing artists, ski coaches, non -heritage artists and other cultural tourism practitioners and enthusiasts, excavate and cultivate a group of high -quality talents of Jilin Provincial Cultural Tourism Innovatives, helping the new media practitioners in the province to deepen the "Cultural Tourism+Internet "The new model, proficient in using new media to enhance the popularity and influence of cultural tourism in our province.

The training adopts a combination of "online+offline". About 300 people from new media workers in the cultural tourism management departments, enterprises and institutions of the province and enterprises and institutions participated in the training through the form of online live broadcast. The trainees have said that the training has gained a lot. "The construction and video production skills mentioned in the course are very helpful for our daily operation short video accounts." It provides a direction for our future work "... Some trainees expressed that they hope to participate in such training in the future, combine with the work of new media to promote learning, and promote the integration.

In addition, this event also invited more than 20 Jilin Province high -quality literary travelers to form a fan of the Jilin Provincial Cultural Travel Creation of nearly 5 million fans on the entire network. The red tourist tourist area, Yanminghu wetland and other scenic spots are carried out, making a series of short videos, and through the "training+practice" method, it drives the creation of local new media in Dunhua and invites tourists across the country to experience Dunhua and enjoy the summer of 22 ° C.采 新 新@采 采 采 采 said: "I have more than 1.7 million fans, who is engaged in short video shooting and was invited to the activities of the creator of Jilin Province. I realized that the difference between the single and professional direction, I learned that the power of the industry also found inspiration for myself. I will use my text and videos to let everyone see Jilin and see my hometown. "

- END -