Cultural tourism integrates to see Zheli!A piece of chocolate allows cross -provinces to be standard on weekends. A digital screen can experience multi -dimensional Jiangnan culture

On July 27, the "Cultural Tourism Integration Watch Zheli", hosted by the Zhejiang Provincial Department of Culture and Tourism and hosted by the Zhejiang Daily Group's All -Media Tourism Center, was officially launched in the 20122 Zhejiang Cultural Tourism Industry Integrated Pilot Zone.

In the following half a month, representatives from more than 20 central media and mainstream media in the province will be divided into four roads to visit multiple counties (cities, districts) in the province to find the fusion test of Zhejiang provincial cultural tourism industry The typical practice and advanced experience of the district, tap the experience and model of refining culture and tourism integration, and tell the new story of the integration of Zhejiang culture and tourism industry.

From July 28th to 29th, the central and provincial media representatives continued to visit the Chocolate Town of Jiashan County, Xitang Ancient Town, Wuzhen, Tongxiang City, Linping District, Jiangnan Water Township Cultural Museum, Gongshu District Qiaoshi History District, etc. The representative scenic spot in the integrated cultural tourism industry integration pilot zone finds more Zhejiang answers for the open topic of "how to explore the integration of cultural tourism".

Jiashan County Chocolate Town: Cross -regional cross -industry strong union, collaboration to promote quality to make the cultural tourism experience more exciting

Take a small train, eat the latest baked chocolate beans, pass through the forest roads, windmills and sea of ​​flowers, and in the "Chocolate Energy Factory" that looks like chocolate in color. In this life ... Entering the chocolate town of Chocolate in Jiashan County, the permeable sweetness makes people seem to be in a realistic version of Wangka Chocolate Factory.

In the demonstration zone of the development of ecological green integration in the Yangtze River Delta, it is already a "standard" for people to travel across the province to "next door". At the entrance of the town, the reporter found three special plaques: "Shanghai Citizens Lifetime Learning Experience Base", "Shanghai Student Social Practice Base", and "East China Demonstration Base for Children's Friendship Education Complex".

"The town was already the first research base in the triangle of Shanghai Director in 2018." Town town interpreter told reporters that because of Jiashan's location advantage, many tourists from Shanghai and Jiangsu will usher in this weekend. "We provide new gameplay such as chocolate cultural experience, exploring research, leisure and vacation, and the Chocolate Magic College in construction also designed a family education sector."

At present, Jiashan has launched the same city treatment sharing. 15 scenic spots in the county and scenic spots in the county have been included in the first batch of public cultural tourism service projects in the Yangtze River Delta Demonstration Zone, and launched preferential activities such as free tickets and discounts for residents of the three places in the demonstration area. Qing Wujia also explored the "one -cartoon" mechanism with a cultural tourism service service with social security card as the carrier. Jiashan has 4 toll scenic spots at 4A or above to complete the third -generation social security card handheld -holding machine upgrade software.

"Jiashan's integration of cultural tourism is inseparable from the same frequency 'chain' to move the long triangle." According to the relevant person in charge of the Jiashan County Culture, Radio, Television Tourism and Sports Bureau, in recent years, Jiashan has focused on regional cooperation alliances to create "Qingkun Wu Good "" tourism collaborative development core circle. "We took the initiative to join Qingpu and Wu Jiang to cooperate with the establishment of tourism picture libraries, tourism networks, tourism mini -programs, tourism WeChat, tourism identification symbols, and travel public services. Triangle integrated pilot industry. "

Xitang Ancient Town: Create a number of distinctive cultural tourism IPs, and the cultural tourism industry is deeply integrated

The night was low, and the lanterns were at the beginning. In Xitang Ancient Town, which is only one hour away from chocolate town, the spillover bar street and the sound of paddle sounds have a lot of flavor combining the lively and quietness of this millennium ancient town.

In the current Xitang, the "Xitang Chinese Year", "Xitang Night Tour", "Xitang Bar", "Xitang B & B" has been successfully shaped. It is the perfect integration of the cultural tourism industry. The staff of the scenic area told reporters that Xitang has also developed a series of cultural and creative series of "Spring and Autumn Period, Tea of ​​the Tang and Song Dynasties, Ming and Qing Dynasties and Modern Gets", which is about to launch. Digital collection.

"The ancient town will not only provide various high -quality services, but also pay more attention to the concentration display of cultural, folk customs, non -heritage, cultural and creative and other content. The person in charge said.

Wuzhen: Traditional and modern culture blend here, and the elegant realm releases the new vitality of the cultural brigade

Remember the "Social Opera" written by Lu Xun? The old drama, with a simple happiness of a boat and eating Luo Han Doudou, you can find these familiar scenes in Wuzhen.

On the afternoon of July 29, when the Caifeng Group walked across the water on the river on the banks of Wuxi City, Wuxi, Wuzhen, a euphemistically and melodious minor tone attracted everyone to stop. I saw a actor wearing a dress with a multi -angle, and performed the Tongxiang flower drum play with a very heavy charm.

In front of the shops on the other side, tourists from San or Three were sitting under the shade shed, listening quietly with snacks and tea drinks. At the corner of the store, a small blackboard was filled with the performance time and content of the stage on the day. "During this time, Suzhou Bullet and Old Old Movies were also set up in the Xizha Scenic Area. They could watch it for free. You only need to check the performance time and place through the public account." Said the staff of Wuzhen Travel Brand. Since 2013, in addition to Jiangnan unique small bridge flowers, the annual Wuzhen Drama Festival has also become another reason for tourists around the world. During the event last year, Wuzhen also added a drama market section in addition to many theater performances and dialogues, setting up music, movies, tide play, reading, exhibition, flash, food and other units, so that the presentation of the drama festival will be more. Yuandi expand. "We believe that the boundary of the drama will never be limited by theater and the stage, so a new attempt is made in the integration of cultural tourism." Let Wuzhen gradually move towards the top of the ancient town of Jiangnan. Heart and other celebrity cultural IP and the blessing of Internet genes.

In December last year, the public class in commemoration of the 125th anniversary of the birth of Mao Dun was held in Wuzhen. Students from various places actively participated in the relevant questions such as Mao Dun's life, and thoroughly understood the life of the "literary giant". ; From July 25th to August 31st this year, Wuzhen's "Endless Summer" Life Festival, the scenic area and Tencent cooperated to land in the coffee shop in the Xizha Scenic Area. Visitors only need to connect to WiFi of Wuzhen to enjoy the glory of the king. The specified skin and heroes of games such as peace elites, and at the "Water Friends" held every Saturday, the winners can get the shipping ticket of the scenic area and the shop drink discount coupon in the game app.

Today, the "Wuzhen Model" has been promoted by the National Development and Reform Commission, and has been selected as the best practice of common wealth in the province and a typical case of high -quality integration in the province. The top 100 counties ranked first 5 consecutive years.

"In Tongxiang, there are both pink walls Daiwa, literati, writers, and opera literature, as well as Internet innovation and digital innovation. The taste and characteristics of the city are enhanced by ancient and present." The word "Feng Ya" is not only a traceability of Tongxiang's long cultural history, but also a beautiful expectation for the future development of Tongxiang. Wuzhen is the representative practice of traditional culture and modern culture. In the future, Tongxiang's cultural tourism products will be further realized Diverse integration, promote the integration and development of the cultural tourism industry, and continue to build a unique city brand of "Fengya Tongxiang".

Linping District, China Jiangnan Water Village Cultural Museum: Continue to promote the integration of multiple paths of cultural tourism, hold activities and digital empowerment more experience scenarios

If you return to ancient times, how would you plan a small town in Jiangnan?

In the Jiangnan Water Village Cultural Exhibition Area (Water Village Hall) of the Jiangnan Water Village Cultural Museum in Linping, there is a magical interactive screen "Jiangnan Municipal Planning". You can refer to the architectural model group behind the screen, select the stage, backwater house group, teahouse, etc. Architecture determines the appropriate position built according to the river. After the small town is formed, it can be restored to a bird's -eye view of the ancient life scene and appreciates their planning results.

Turning through the semi -circular door and embarked on an old street of Linhe. On one side is the laundry woman squatting on the river, the river boat shuttled back and forth, and on one side is the hustle and bustle of pastry shops, satin shops, and bamboo shops; then turn around and leave After the four seasons switching, the Jiangnan courtyard, the end of the light and shadow, the lane at the end of the light and shadow, is the gentle and gentle silhouette of the umbrella girl ... In May this year, the Chinese Jiangnan Water Village Cultural Museum officially opened the museum. In the "cultural complex" of Wan Pingmi, tourists can not only understand the formation and evolution of the region, economic, and cultural region, economic, and cultural in the south of the Jiangnan south, but also experience the fun and entertainment in functional areas such as cultural and creative bookstores, water village workshops experience halls, and other functional areas. of interaction.

Linping is one of the representatives of Jiangnan Water Township. Since the list of the test area, the local area is based on the Yajia Mountain Liangzhu Culture and the Grand Canal (Linping Section) as the core to deeply deconn the core elements of the Jiangnan water village culture. The Museum of Culture, the Yushan Site Park (Museum) of the Liangzhu Culture has also started construction.

"With the" Jiangnan Water Village Experience Place 'as the core, we continue to open up the transformation of cultural genes to the cultural tourism industry. According to people, from the prehistoric Jiangnan (Yushan Site Park, Museum) — History Jiangnan (Tangqi Ancient Town, Chaoshan, Yalan Village) -New Jiangnan (Yishang Xiaoshan, Donghu Street) From the academic Jiangnan (China Jiangnan Water Village Cultural Museum) -the multi -dimensional Jiangnan experience of the real scenery Jiangnan -Yunnan Jiangnan, in the future, tourists can experience the cultural journey of Jiangnan Water Village in the whole time and space here.

Gongshu District Qiaoshi History District: Deep cultural charm combined with modern quality life

Jiang Chaochao is the principal of the "Tongxuan" Aesthetic Museum of Qiaoshi West History and Cultural District of Gongshu District. When the collection group arrives, she is carving the Fuchun Mountain residence with leather goods. One hammer and one cut, a small mountain on the thin cowhide slowly formed.

Although the store is small, the exhibition of exquisite exquisite leather handicrafts has made reporters eye -catching, especially the "flowers, birds and landscapes" of the Song Yun elements. "Leather carving is our old foundation craft in Jiangnan. Now I also try to use leather carving skills and flower and birds -based Song paintings to make more Song Yun's works to show the local cultural heritage." Jiang Chaochao said. In order to make this traditional craftsmanship more life -like and fashionable, the shop also specially opened regional to regularly invite artists, universities teachers and students, craftsmen, exhibitions, salons, experience and other interactive activities. "Tongyu" is one of the representative shops committed to the excavation and reuse of traditional handicrafts and non -heritage culture in the block. Since the upgrading of April last year, more new formats such as folk art, health care, and non -heritage work have joined. The deep cultural charm of the old foundation combines modern quality life scenes, making this ancient neighborhood a strong vitality. Essence

In recent years, Gongshu District's innovative non -heritage venue linkage mechanism has established a three -level non -heritage display experience system for the "district -level non -heritage comprehensive museum, street non -heritage exhibition center, and protection unit experience field" relying on the 15 -minute cultural circle. The construction of the "Three Platforms and Four Central Center" of the National Traditional Craft Work Station Gongshu Station has created nearly 200 activities such as preaching the living room of the Grand Canal Heritage Association, organizing and carrying out practicing salons, traditional craft competitions, typical case research, and one river string Baidi. A non -heritage -themes such as the theme hotels such as the Canal (B & B) and other non -heritage campuses such as the canal and other non -heritage campuses such as the canal and other non -heritage theme scenic spots.

The Cultural Tourism Festival is carried out and digital empowerment, and the popularity and attraction of cultural tourism brands in Gongshu District have continued to increase. It is reported that since the reappearing street in May 2020, the average daily traffic has increased from 3,500 people to 7,500 people. %; Last year's National Day "Ru Meng Shangtang" performing arts are one of the few performances under the epidemic. The exhibition exhibition is more than 70 million, and the sales reached 5.475 million yuan.

"Under the impact of the epidemic, the cultural travel industry is facing both challenges, but also seize the opportunity of recovery and transformation. Since the announcement of the List of the Integration Zone of the Cultural Tourism Industry, various counties (cities, districts) have been continuously in the creation of prosperous cultural products in conjunction with local actual situations. Incorporate the orientation of tourism, inject tourism development methods in the construction of a modern cultural system, further expand the cultural tourism consumer market, use new ideas and new methods to solve the problem of industrial integration and development problems, and do a good job of in -depth integration of cultural tourism. Relevant person in charge of the Tourism Department said.

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