Cultural tourism integrates to see Zheli!An ice cream unlocking industry fusion password, a street awaken more consumer vitality

On July 27, the "Cultural Tourism Integration Watch Zheli", hosted by the Zhejiang Provincial Department of Culture and Tourism and hosted by the Zhejiang Daily Group's All -Media Tourism Center, was officially launched in the 20122 Zhejiang Cultural Tourism Industry Integrated Pilot Zone.

In the following half a month, representatives from more than 20 central media and mainstream media in the province will be divided into four roads to visit multiple counties (cities, districts) in the province to find the fusion test of Zhejiang provincial cultural tourism industry The typical practice and advanced experience of the district, tap the experience and model of refining culture and tourism integration, and tell the new story of the integration of Zhejiang culture and tourism industry.

The first batch of two groups of collecting wind clubs took the "Advanced Experience of Zhejiang Cultural and Tourism Industry Integration Zone" as the starting point, and visited Hangzhou Qiaoxi History District, Jiashan Chocolate Town, Changxing Taihu Dream Scenic Spot, Yuezhou Yue Opera Town, Ninghai Shili Shishi Red Makeup Cultural industrial parks, Putuo Tiandi, Tiantai Houshi Village and other places, experience the in -depth integration of new weather and new achievements in cultural tourism, and tell the story of Zhejiang Cultural Tourism in all aspects of all -media means, and promote Zhejiang's advanced cultural tourism integration experience.

From July 27th to 28th, the reporter followed the representatives of the central and provincial media to the ancient city park park of Yuhang Liangzhu, the Anji Ancient City Site Museum, Changxing Taihu Dragon Dream Park, and other places to find all places to promote the cultural and tourism industry in the past two years Deep fusion exploration and experience. During the visit, many new weather, new achievements, and new stories made everyone amazed.

Yuhang Liangzhu Ancient City Site Park: Behind a cultural ice cream is the deep integration of the industry that makes culture more life -like

In the hot summer, buying a "cultural" ice cream on the way to play can not only cool the body, but also double the happiness.

"The ice cream after Lixia returned again. In addition to the jade bird model and the deer model this year, we also launched a new palace model, and now the sales have exceeded 20,000." Cultural and creative daily necessities are neatly filled with the showcases. The staff member He Weijia said enthusiastically and greeted everyone to taste. "'Palace' ice cream refers to the shape of the house during the Liangzhu period, and also added details such as wooden bone mud walls and human -shaped roofs at that time. It can be said that every taste is a strong cultural flavor."

How to make Liangzhu cultural resources constantly become fashionable and diversified? In recent years, the Management Committee of the Liangzhu Site Management Zone is committed to promoting the interpretation and re -innovation of culture in the way of public love. At present, nearly 500 derivatives have been born, and the brand and IP system of Liangzhu are completely established.

In order to better enhance the sense of tour experience, the park not only has multiple interactive areas, complete the construction of the art gallery, but also introduces civilized exploration camps. Visitors can experience projects such as exploring archeological archeology, pottery production, jade polishing, rice seedlings harvesting, etc. Join the real archeological work and understand the "past life" of Liangzhu culture in an all -round way.

"Culture is the steering wheel, and tourism is an engine. The combination of the two can find both the right direction and can run fast." Zhang Jianhua, member of the Party Committee and Deputy Director of the Yuhang District Culture, Radio, Film and Television Tourism and Sports Bureau The integration index of cultural tourism has achieved good experience in the integration of the cultural tourism industry. "In the next step, we will gradually improve the integration of cultural tourism with digital empowerment to make the culture more living and provide tourists with more personalized and professional experience products."

Anji Ancient City Site Museum: Learn how to professionally dig "cultural relics", archeological tours make museums a tourist destination

Compared with the Liangzhu Culture and Paleolithic Earlier in the New Stone Age, the important civilization spectrum of the different historical periods of the northern Zhejiang Basin in the early Maakan culture of the Paleolithic Age, as well as the ancient city of Anji ancient city with a history of more than 2,500 years. In December 2021, the National Archaeological Site Park and Site Museum of Anji Ancient City officially opened to the outside world. It is an important place for studying Vietnam Culture and Qin and Han County.

It is reported that the museum includes three parts: unearthed cultural relics exhibition hall, research exchange center and archeological library. Among them, the research and exchange center has archeological classrooms, expert studios, cultural and creative centers, etc., which can be available for ordinary tourists to visit and study professionals. Sex museum.

When the Caifeng Group entered the museum, the next step in the "pinching" from the research group from different ages, a group of primary and secondary school students visited and experienced research courses in order.

"At present, we have received more than 3,000 'archaeologists', and there are 600 children in the summer camp in June alone. After the epidemic is getting better, the reception volume will rise." The course is mainly based on exploring Vietnam Culture and Qin Hanzhu County Culture. It has launched research routes such as the science science research journey of the Zhejiang Natural Museum, Liangzhu/Anji History and Cultural Tour. Tourists can not only carry out archeological drawings, equipment repair, cultural relics extension in the room Seals and other activities can also go to the outdoor archeological sand pit to master the foundation of field archeological methods.

Two minutes from the museum, it is a tent camp consisting of 20 independent barracks. Each has 6 standard beds, including independent bathrooms and shower rooms.

In one of the classrooms, the collection group watched the children learn to dig a "cultural relic" under the guidance of the teacher.

On each table, the teacher carefully prepared the materials used in archeology, and briefly introduced them to the relevant knowledge and precautions of archeological excavations. The "archeology" started. I saw that everyone picked up the small hammer and the little hammer, carefully knocked the layers of soil carefully, the tiles of the tiles touched with a small brush were treated, and then tried to study these "cultural relics". What used. Changxing Taihu Dragon Dreamland: Create immersive performing arts, "crossing the sense of crossing" makes tourists willing to stay

Located in the Taihu Dragon Dreamland of Tuying Tourism Resort Changxing County, it is a comprehensive cultural tourism and leisure resort that integrates functional elements such as "eating, living, traveling, traveling, purchasing, entertainment, education, education, and exhibition".

Many people know the dream of dragon from the Internet. In addition to the online celebrity punching fields such as the water dance show and the fireworks conference, there are also the song and dance "Drunk Beauty Taihu" displayed in the ancient town of Taihu Lake in the Paradise, and the ice show that integrates representative festivals across the country. "Ode to Joy" and "Dream Diamond" performers such as "Red Mills" in the Chinese version of "Red Mill".

From the ancient legend of Dayu's water, to Wu Yue's war from the four smokes, from Du Li Niang and Liu Mengmei's dreamy and blurred love story, to Qianlong's historical past in the south of the south of the country ... That night, the collection group watched the 80 -minute "Drunk Beauty Taihu Lake ", Shocking dance design, high -tech stage, and immersive art techniques, let everyone understand the millennium cultural heritage of the Taihu Lake Basin and the past and present life of Wu Yue.

After walking out of the theater, the ancient town of Taihu Lake under the night was full of light, and the lights with the style of Jiangnan water villages reflected the culture and characteristics of traditional Chinese ancient town. Although it is a new antique town, it does not affect the popularity here. The Jiangnan snacks and Huzhou old -fashioned foods are everywhere on both sides of the street, and it seems to travel between ancient and modern times.

Throwing the hydrangea, Yue Fei Ji Zhongzhong, the country, and the Peking Opera Wusheng fight on the spot ... In the evening, the ancient town of Taihu can meet a show. "I knew that I should wear Hanfu here to check in, and I can definitely make a blockbuster." A girl next to the reporter regretted.

Just walking out of the gate of the ancient town, a Tibetan bonfire dance is being staged warmly, accompanied by cheerful music tourists joined in it, and pushed the hot atmosphere of summer night to a climax with the actors. "Here, you can watch the drama of the world, and there are more than 20 different cultural performances every day!" Chen Yao, a staff member of the Dragon Dream Park, said, "Summer is short, but the Dragon Dream is left to you The memories are long. "

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