The ice and snow tourism "hot", the Zhejiang Tourism Association Ice and Snow Travel Branch was established

Reporter Jia Lu

On July 29, the establishment of the Frozen Cultural Brigade of the Zhejiang Provincial Tourism Association and the first member congress meeting were held in Hangzhou. Chu Ziyu, director of the Zhejiang Provincial Department of Culture and Tourism, Lin Weixing, Director of the Resources Department of the Zhejiang Provincial Department of Culture and Tourism, Chen Miaolin, president of the Zhejiang Tourism Association, and Liu Qi, secretary general of the Zhejiang Tourism Association, attended the conference.

In recent years, the rapid development of ice and snow sports in my country, especially driven by the Beijing Winter Olympics, the enthusiasm of the public to participate in the ice and snow sports has continued to rise, and people's consumption demand for ice and snow tourism has become increasingly strong. Zhejiang Cultural Tourism has a keen insight into the development opportunities of ice and snow+cultural tourism. It is adapted to local conditions and relying on Zhejiang Mountain resources as the support. It is supported by modern technology to develop and build a large number of influential ice and snow cultural tourism projects.

Chu Ziyu, director of the Zhejiang Provincial Culture and Tourism Department

Director Chu Ziyuan pointed out at the meeting that the establishment of the Zhejiang Tourism Association Bingxue Cultural Brigade Branch was an important measure to fully implement the spirit of "green water and green mountains is Jinshan Yinshan, and ice and snow and snow are also the spirit of Jinshan Yinshan", which fully demonstrated the Zhejiang Tourism Association Political consciousness and responsibility.

He emphasized that the market influence of ice and snow tourism is very popular with young people. The conditions and market prospects of the development of ice and snow tourism in Zhejiang are relatively good, but there are still problems such as relatively late start and weak competitiveness. We must make up for the ice and snow tour, make articles on the mountains, and work hard all year round. Not only must they keep Zhejiang tourists, but they must also introduce tourists outside the province to become a new growth point in Zhejiang tourism.

Ceremony of the Zhejiang Tourism Association Bingxue Cultural Brigade Branch

The Ice and Snow Travel Branch is the 12th branch of the Zhejiang Tourism Association. At present, there are 55 members, including the well -known outdoor snow farms in the provinces such as the Wan Songling Ski Resort of Daming Mountain in Lin'an and the grassland starry ski resort in Anji Cloud. The indoor ice and snow projects such as Da Ice Cave, Shaoxing Qiao Bo Snow World, and some well -known ice and snow supplies companies.

The branch will be committed to providing members with expert think tank consulting services, formulating the standard specifications of ice and snow cultural tourism operations, strengthening exchanges and cooperation among members, summing up the experience of ice and snow cultural tourism operations, strengthening communication and collaboration with the organization of ice and snow in the province, and promoting Zhejiang ice and snow Sustainable development of cultural tourism.

It is reported that the next step in Zhejiang Province will take the opportunity to establish the ice and snowwriting branch branch as an opportunity to build a new platform for Zhejiang ice and snow tourism development, innovate a new model of Zhejiang ice and snow tourism development, open a new situation in Zhejiang ice and snow tourism development, and make the "ice and snow" truly Transforming into "Jinshan Yinshan", let the ice and snow tour "walk into the home of ordinary people."

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