In the first half of 2022, Yunnan received 359 million tourists

Yunnan Net News (Reporter Zhang Qimin) On July 28, the reporter learned from Yunnan Province to promote consumption recovery and development several policies and measures. The year -on -year increase of 3.2%and 1.2%, resumed to 89.8%and 75.5%in the same period in the same period in 2019, respectively.

Since the beginning of this year, Yunnan's overall epidemic prevention and control and tourism industry resumed development, and took the lead in introducing 13 measures and resumed development of 20 policies in the country's bailout assistance in the country. 27 guidance, a total of 60 policies, policies and measures to activate consumption and drive the economic growth of tourism are gradually emerging.

Adjust and optimize the prevention and control policies of the epidemic. On May 31, the Ministry of Culture Traveling implemented a new "melting" mechanism for cross -provincial tourism, and further accurately accurately to the "melting" area of ​​the inter -provincial team tourism to the county (city, district). Quickly deploy and implement it, in accordance with the epidemic prevention and control guidelines, achieve "five strictness", fully start cross -provincial tourism, and the province's tourism market has recovered rapidly.

Issuing Cultural Tourism Consumer Course and refueling vouchers. In 2022, it is planned to issue 200 million yuan in cultural tourism consumer coupons and 100 million yuan of self -driving tours. The event covers cultural tourism consumption fields such as tourist attractions, tourism accommodation, tourism performing arts and leisure, tourism transportation, and tourism line products. At present, four OTA platforms such as Yunnan, Meituan, Ctrip, and Tongcheng have issued two batches of 45 million yuan of cultural tourism consumer coupons and refueling coupons. The second batch of 110 million yuan will be issued from July 5th to 25th. Drive more than 6 times the comprehensive consumption of cultural tourism.

Increase marketing. Yunnan successfully held the 2022 China International Tourism Fair to carry out rewards such as tourists' solution, charter (special line), foreign marketing, and new media communication, implementing subsidies for foreign marketing, implementing preferential policies for tickets for A -level scenic spots, and increasing publicity and promotion. Passing to the society "Yunnan is beautiful, Yunnan is safe, and traveling in Yunnan is guaranteed", which greatly enhances the attractiveness of Yunnan tourism. Some netizens said that half of Chinese tourists are in Yunnan, and Yunnan is doing its best to attract customers into Yunnan.

Pay close attention to the key group to promote consumption. Grasp the Dragon Boat Festival and summer holidays, keep an eye on the two major groups of "one old and one small", accurately apply to activate tourism consumption. Everyone is concerned that there have been many tourists in Kunming, Dali, Lijiang, Xishuangbanna and other places in the near future. Other states, scenic spots, scenic spots, and rural tourism in the province have ushered in many guests, and it is better to restore the recovery and rise.

Innovate the two tourism insurance types to nursing the team. The country's first launch of isolation insurance and retirement risk has been welcomed by tourist companies and tourists, causing the attention of Yunnan and even the country. According to incomplete statistics, it was launched on April 15th. At present, 67 people have enjoyed the delegation insurance compensation and 44 people have enjoyed isolation insurance compensation. This data is still increasing. Two innovation insurance types have become effective measures to deal with the risk of epidemic and realize the development of tourism recovery, which boosted the tourism market confidence.

- END -