Come to build the most beautiful nostalgic action plan in Yunnan!

Author:Cultural Tourist Headline News Time:2022.07.28

A few days ago, the leading group of the Tourism Industry Development City of Lincang issued the "Three -year Action Plan for the Construction of Tourism Boutique Line (2022-2024)" (hereinafter referred to as the "Action Plan"), which will be fully created by Linxiang -Shuangjiang -Cang Cang Source -Meng Ding -Linxiang Boutique Tourism Ring Road, enhances the competitiveness of the core product of the most beautiful nostalgia tourist belt in Lincang, and accelerate the high -quality leaping development of the tourism industry.

Lock the target to create the representative of the most beautiful nostalgia tourist belt in Yunnan

In accordance with the requirements of the "three demonstration areas", the "Action Plan" will rely on the advantages of Lincang Mountains, good water, good air, good villages, and good climate, and earnestly organize and implement the "Fourteenth Five -Year Plan" culture and culture and culture and "Tourism Development Plan", focusing on the positioning of "Southern Exploring the Style of Walking Borders and Experience the Most Beautiful Nostalgia", focusing on road traffic upgrades, tourism brand creation, boutique format construction, rich tourism products, project construction guarantee, line marketing promotion, etc., strengthening The adaptation and docking between consumption and supply will guide and promote the development of tourism. Within three years, 3 national national tourism key villages, 5 provincial tourism villages, 9 (sections) beautiful highways, 7 high -quality hotels, 8 half -mountain hotels, 9 outdoor camps, 13 houses, 7, 7 Family Boutique Manor, create 3 4A -level tourist scenic spots to comprehensively improve the eight elements of "eating, living, traveling, traveling, purchasing, entertainment, nets, toilets, toilets", and take Linxiang -Shuangjiang -Cangyuan -Mengding -Linxiang Travel The ring line built a rural pastoral holiday experience theme corridor that integrates self -driving tourism, rural vacations, and health. It has become a demonstration model for rural tourism to promote rural revitalization and the representative product of the most beautiful nostalgic tourist belt in Yunnan.

Improve road traffic to build a "fast -forward slow travel" system

In terms of "behavior" in the eight major elements, the "Action Plan" will improve road traffic construction by improving the level of roads, creating a landscape corridor, and standardized traffic logo, and build a "fast -forward slow travel" system.

In terms of road levels, the "Action Plan" will build highway toll stations, national highway to tourist attractions (points), tourist village roads in accordance with the standards of beautiful highway construction standards, enhance road levels, realize the integration of scenes, and focus on the construction of the Mo Lin Expressway used to the past. Return to the recovery station — the former mountains and rivers tourism resort, the Linqing high -speed South American toll station — Iceland tourist attractions and South American tourist attractions, Linqing high -speed busy pillow toll stations — Meng Sanmang Tea Travel River Tourism Area Station -Lai Lianghong Scenic Area, Mengqiao -Mangyang Fruit Ren, Banhong -Nangu Dragon Bamboo Garden, Yahua Village -Tiankeng, Shuangjiang County -Najing, Iceland Village -Shuangjiang County Town (section ) Tourism highway.

The construction of the landscape corridor will be in the direction of facilities, green beauty, and road beauty. - Mengding along the side highway and the main line with the main line with the scenic area (point), the tourist village connecting highway to the landscape green road construction, the implantation of cultural elements, and the construction of a number of viewing platforms for ornamental flowers, tea mountains, rurals, villages, ecological parking lots, ecological parking lots, and ecological parking lots, and ecological parking lots, and ecological parking lots, and ecological parking lots, and ecological parking lots, and ecological parking lots, and ecological parking lots, and ecological parking lots, and ecological parking lots, and ecological parking lots, and ecological parking lots, and ecological parking lots. Tourist toilets and other supporting facilities have enriched the functions of recreational and entertainment in highway service areas, logistics tickets, tourism information and specialty goods exhibitions to improve the service level.

The "Action Plan" will also coordinate the layout of tourism traffic signs, standardize the signature sign to tourist attractions (points) and tourist villages, implement standardized transformation, highlight cultural elements, and highlight cultural symbols and regional characteristics.

Create a tourist brand to enhance the attraction of tourists

In order to further enhance the influence of the rural tourism brand in Lincang and enhance the attractiveness of rural tourism in Lincang, the "Action Plan" will be based on the construction standard of 5A -level tourist attractions, enhance the level of scenic spots, and guide the Fengcheng tourism complex of Fengcheng Mountain in Lintang Mountain. Construction of Yahua Valley Tourism Area, accelerate the creation of 4A -level scenic spots of Boshang Tuhua Taohua Sea and Sea Scenic Area, Banhong Huluda King Land Scenic Area, Meng Dingmang Mang Yun Rural Complex 4A Scenic Area, and enhance "eating, living, traveling, shopping, entertainment, entertainment, entertainment, entertainment, entertainment, entertainment, entertainment, entertainment, and entertainment. The quality of the "network and toilet" elements and improve the tourism function; high starting point and high standard planning implementation of the construction of good class old, Banhong anti -English red tourism scenic spot, and strive to build a first -class red rural tourist area in the province and even the country; Facilities, three villages of bowl kiln, cold red, and mango groups have been established into key country -level rural tourism villages, and 5 villages in South America, Najing, off work dams, sticks, and Iceland villages are built into provincial tourism villages to create rural brands. ; Use the resource of living in cultural exposure to strengthen the integration of the Lincang Museum, the Yunnan -Burma Railway Site Museum, the Banhong Kaichi Museum, etc., implant the tourism function, and integrate the revolutionary spirit of revolutionary sites, relics, and ruins into the display display and explanation experience. Rich red tourism exhibition Chen content.

In addition to the tourist experience of scenic spots, the "Action Plan" will also rely on urban parks, commercial districts, cultural and sports squares and other venues to develop new micro -time -space tourism projects, open up food streets such as food streets, bars, shopping streets, etc. , Carry out the theme activities of light shows, concerts, and starlight peers, highlight the differences in experience. Promote the implementation of a number of resident tourism performing arts projects such as "Journal of Seal · Sigang", "Da Meilincang Journey", "Geng Xiang Gengkan · Dai Fighter", "Eternal Lincang Tea Kingdom", and build a boutique performing arts.

Create a boutique format to accelerate and improve the quality of tourism.

As tourism consumption moves to high -end and high -end, the "Action Plan" combines the current tourism consumption hotspots and trends, and will create a boutique format, high -quality hotels, Manshan Hotel, B & B, and outdoor camps to improve line quality and Tourist travel experience.

In terms of boutique estate, through the path extension of the industrial chain, the integration of tourism formats, and integration of characteristic culture, focus on the core resource elements of earth pottery, ancient tea, fruits and vegetables, to promote colorful ceramic cultural theme garden, Yunlin Shangpin resort manor, and cold fruits. Innovation Manor, Chenjiazhai Tea Fragrance Health Manor, Mangyang Lobster Manor, South Board Dragon Bamboo Cultural Innovation Manor, Nongjian Field Art Manor and other boutique estate construction, planning and launching farming cultural experiences, specialty foods, pastoral scenery Photography and other activities provide functions such as comprehensive processing, living vacation, and business reception. In terms of high -quality hotels, build a high -star standard high -quality hotel target in each county, implement project land use, introduce brand hotels such as Hilton and Wade, to settle in Lincang, accelerate the Fengshan Fengcheng Hotel, New Asia -Pacific Times Square Square Hotels, Yulong Lake Hotel, Powerful Hotel, Shuangjiang Jinli New City Hotel, Cangyuan Chenxin Hotel, Gengmabin Holiday Hotel and other boutique hotel construction to comprehensively improve the quality of tourism and accommodation facilities.

In the Ban Mountain Hotel, according to the direction of "beautiful landscape, integration of nature, cultural empowerment, highlighting humanities, well -designed, unique experience, first -class service, innovative formats, sharing development" The construction of Taidian Hanshan Hotel, Tingheyuan Banshan Hotel, Guzhi Chaoshan Hotel, Mengao Xiye Half -Mountain Hotel, Yaishi Ban Mountain Hotel, and Damu Xianggu Mountain Hotel to meet the needs of tourists' accommodation.

In terms of the homestay inn, in the direction of "one courtyard, one product, one courtyard one theme", improve the quality of the homestay inn, accelerate Zhongshan Zhuyun Court, Boshang Four Seasons Flower Sea B & B, Boshang Yonghe Guyun B & B, South American Inn, Shennong Temple Creek Residents, Cold Fruit Fasse, Najing Minyi Garden Inn, Lotus Pond Lotus Lao She Inn, Weng Dingye Luxury House, Mang Tuan Paper Ink Light luxury Inn, Mangkeng Ecological Forest Hidden September The construction of a boutique homestay inn and including the Zhulou Inn of Nanyan Painting Institute.

Outdoor camps, attracting special resources, support of major industrial support, and asset operation development paths, build a group of distinctive outdoor camps on tourist attractions, tourist villages and transportation roads, and focus on the construction of the former Green Forest Camp, Zhongshan Star Empty Camping, Land, Iceland Lake Binhu Resort Camp, Rongkangda Tea Garden Self -Driving Camp, Cliff Painting Village Secret Camp, South Bamboo Forest Resort Camp, Mangzhu Mountain Camp, Mangkeng Rural Tent Camp, Da Bay Tang Guomen Self -driving Camp, forming a tourist boutique The most attractive product and landscape logo on the ring line.

Enrich tourism products to further activate tourism consumption

Focusing on the tourism resources such as Lincang tea, ethnic villages, special foods, etc., the "Action Plan" will further deepen the integration and development, create tourist products such as the integration of tea tourism, rural leisure, theme villages, characteristic tourism products, nostalgia culture, special food, etc. Provide rich tourism consumption scenarios.

In terms of the integration of tea brigades, it will take science and technology, information, and intelligent technology as a means to speed up the tea trading market of tea and horse ancient town, Lincang Tea Pavilion, Gengma Meng Sa Tea Manor, Biliyuan Tea Manor, Shuangjiang Iceland Tea Ecological Culture Industry The construction of the garden, the Rong's Pu'er Tea Manor, and the Rongkangda Oolong Tea Manor, create a demonstration point for the integration of tea travel, tea history display, leisure sightseeing, knowledge science, picking experience, tea tasting, health and vacation, and health vacation. Support the development of a group of farmhouse tea houses, tea houses, and tea houses.

In terms of rural landscapes and leisure, it will be facing Linxiang -Shuangjiang -Cangyuan -Mengding -Linxiang Tourism Boutique Ring Road and the ecological pastoral on both sides of the branch line to create a series of creative rural landscapes. , Yonghe, Najing, Jing Kang, Qian Gang, Cold Red, Mangyang, Cliff Painting Valley, Lotus Pond, Dam Dam, Mangkeng, Mang Tuan, Jingxin and other rural tourism characteristic villages in rural tourism characteristic villages to create a sketch landscape, Landscape crops, net red punching fields, and farming landscapes attract tourists to stop and stay in leisure.

In terms of rural settlements, the "One Belt and One theme", "One Landscape", "One -Sedy One characteristic" model will be adopted. The facade reconstruction, creative landscape implantation and other channels have formed the six types of landscape characteristics of food, villages, self -driving villages, roaming villages, creative purchases, and experience rural areas.

In terms of tourism products, we will plan and develop a series of cultural and creative products around tea, earth pottery, bamboo, fruit and vegetable, paper, clothing, clothing, etc., and create "Lintang You", actively mobilize enterprises Establish a tourism product exhibition center.

In terms of nostalgia culture, it will take special traditional culture, traditional villages, farming pastoral as the carrier, cultural inheritance, cultural tourism integration, and protection of famous villages as a channel. The characteristic and techniques cultivate a nostalgic culture with Lincang charm. It will build a number of cultural and creative workshops, rural museums, farming experience parks and other projects along the boutique line, and cultivate a number of special festivals and experience activities.

In terms of specialty food, the quality and operation level of the surrounding catering restaurants and farmhouse service of boutique lines will be improved, the service quality and operational level of farmhouses will be strengthened, the food safety and health supervision will be strengthened, the rest assured consumption environment will be created, and the special dishes are mainly cultivated with special ingredients such as tea, organic fruits and vegetables, flowers, etc. Famous banquets, famous dishes, famous points, encourage the opening of green ecological restaurants, build local specialty catering brands, select a number of specialty catering demonstration stores and famous shops, promote Pu'er tea meals, king banquets, toast banquets, Dendrobium banquets, organic raw meals, organic raw meals , Organic food meals, rose feasts, flowers cakes, etc., promote the healthy and sustainable development of tourism catering. In addition, the "Action Plan" will also be equipped with tourist toilets that meet environmental protection and energy -saving conditions in all scenic spots, outdoor camps, viewing platforms, and tourist villages on all scenic spots, outdoor camps, viewing platforms, and tourism villages. , Improve tourist experience.

Strengthen the guarantee to build a boutique tourist ring line

In order to ensure the implementation of the "Action Plan" and promote the high -quality development of the tourism industry in Lincang, Lincang's establishment of a working leadership group will effectively strengthen the organizational guarantee for the construction of boutique tourism lines, and coordinate the promotion of Linxiang -Shuangjiang -Cangyuan -Meng Meng Ding -Linxiang Boutique Tourism Ring Road Construction Three -year Action Implementation; carefully study and implement the relevant industrial support policies, form a working mechanism of municipal -level coordination, county (district) main grabbing, and departmental linkage to ensure Linxiang -Shuangjiang -Cangyuan -Meng Meng Ding -Linxiang Excellent Tourism Ringwin Line Construction of Tourism Projects.

In addition, Lincang City will also strengthen project declarations to strive for support from the central and provincial budget funds and local governments special bonds; strengthen the protection of land use, and incorporate high -quality tourism projects into the scope of land and space planning at all levels. Based on this, on this basis , Dividing the nature and channels of different projects, giving a certain tilt in the land use policy; innovative investment financing mechanism, creating a tourist boutique line, locking the investment objects, planning and carrying out investment promotion activities in a planned and targeted, comprehensive improvement of investment efficiency of investment promotion. Striving for project construction financing support in terms of increasing credit quota, reducing interest rates, issuing corporate bonds, etc., to crack the issue of "financing difficult and difficult to finance" in the cultural tourism project; focus on "the south of the country's country, the most beautiful nostalgia, the most beautiful nostalgia" The theme of the "World -Class Village Pastoral Resort Experience Theme Corridor" theme, focusing on the characteristic IP that conforms to the flavor of Lincang charm around the traditional famous villages, ethnic culture, ecological pastoral and other resource design series. Experience and other methods, from multiple perspectives such as multiple ethnic groups, Hengchun Climate, Green Food, Colorful Garden, and Beautiful Villages, and expand the popularity of Linxiang -Shuangjiang -Cangyuan -Mengding -Linxiang Tourism Boutique Ring Road, Improve competitiveness.

Cultural Tourism Head Forty Media Reporter Liu Yajuanwen