The Yali Division of the Cocoon Cocoon and Die, use digital technology to leverage the great change of the wine travel industry

As an accelerator of the brand of young hotels, Yali Digital has no difficult hotel in the world.

On July 27, at the Digital Summit of the China Hotel Association (Chinese Restament Association) held in Hangzhou, Yali Digital Technology Group (hereinafter referred to as Yali Natals) was officially released, providing a new model of digital transformation for small and medium -sized wine management brands path.

Yali Numeric Publishing Line

If the industry does not understand the new face of Yali Division, it must not be unfamiliar when talking about its Jacus chain hotel sector. As early as 2 years ago, Jaster had ranked among the TOP 8 of the China Hotel Association China Mid -range Hotel Brand, becoming a new force in the hotel industry.

The release of Yali Nuke has triggered the curiosity of many people in the industry: What is the Yali Mathematical? Why choose the official announcement at this time? What are the opportunities to see the wine management industry? How will Yali Duke lead the direction of co -living and symbiosis of various wine management brands?

In response to the above questions, we can get a glimpse of the exchanges with the Yali Division team.

01

Small and medium wine tubes, opportunities and challenges coexist

It is undeniable that the development of small and medium -sized wine management brands is facing the situation where opportunities and challenges coexist.

According to data from the commercial consulting agency FROST & Sullivan, the total number of guest rooms in China from 2021-2025 will reach 2.6%, compared to before the epidemic (2016-2016- 2019) up to 7%of Cagr, it can be said that the hotel industry is entering the era of stock.

However, the number of chain hotel guest rooms is much higher than the average, and it is expected to reach 8.8%; the number of hotel rooms in the same period during the same period is only -1.0%. The data of the China Hotel Association also shows that my country's hotel chain rate has been increased from 31%in 2020 to 35%in 2021. In the future, more and more single hotels will become part of the chain brand.

The logic behind this trend is not difficult to understand -the impact of the epidemic, the hotel industry has accelerated clearing, and some single hotels with large leverage and weak anti -risk capabilities have been eliminated. Some data show that during 2021 The number is about 73,600. At this time, chain wine management brands that promote light assets have become new vane. While the epidemic, the chain hotel brands also incorporated more single hotels into it and took the opportunity to increase market share.

Compared with the chain rate of 60%-70%of the hotel industry in developed countries, there is still much room for improvement in my country's hotel chain rate. This means that for chain hotels, the era of stock is far from arrival, which also leaves unlimited imagination for the development of chain hotel brands.

However, while seizing the opportunity of the chain rate improvement, the industry must face up to the existence of challenges -the current competition between domestic wine management brands is becoming more and more intense, and it has even entered a fierce stage.

Another data from the China Hotel Association shows that in recent years, the number of domestic wine management brands has not risen. As of January 1, 2022, a total of 2,147 hotel chain brands in the country have decreased by about 19.5%year -on -year. While good coins are expelled from bad coins, while new players enter the game to snatch "cakes", and more brands are eliminated by the market. How to survive in a melee has become a basic question to the hotel brand in this era.

At least on this issue, Yali has made a good answer.

It is understood that the Yaster chain hotel sector under Yali Digital has launched the four brands of Yaster, Yaster International, Yamius, and Yasfel since its establishment. There are more than 1,000 hotels that are negotiating.

But in the election of the chairman of the Yali Capital Group, Jouster's success is not accidental. In 2011, when Yast was established, the hotel market environment was good, and investors were willing to invest in money. Whether it was opening a hotel or dry wine management, the trial and error cost was lower than now.

"But this time is different from the past, especially in the environment where the epidemic is repeated, it is very difficult to set up a mature, large -scale wine management brand. This is why the Yali Duke chose to be established at this time." Hu Xue Xun Xing Xing Xing Xing Xing Xing Xun Xing Xunxu Then say.

02

How to pick up Yali Division

The flag of "Cooperative Symbiosis"

To understand why Yali has existed, we must first understand what the "difficulty" referred to by Hu's campaign.

Driven by the wave of digitalization, the use of digital capabilities to empower hotel development has become the consensus of the industry. The first difficulty encountered by most brands cannot surrender a set of digital -based operation management solutions to convince franchisees.

According to the "Digital Transformation Trend Report of China's Hotel Industry in 2022" released by Shiji Information, only 30%of the hotels or brands participating in the relevant digital survey are expected to increase the technical investment budget in 2022 and the budget increase will reach more than 5%. Essence

To explore the logic behind this, the second difficulty is "surface" -the development trend of the Internetization of the wine travel industry. "Stretching", income has become a problem. Where does the money developed from digital solutions come from?

Even if the above two difficulties are excluded, the brand truly develops a set of hotel digital operation management solutions, and it is necessary to consider how the adaptability of the plan and the hotel can be used to enable the development of hotels and bring significant operation management to the hotel to bring significant operation management of the hotel. Efficiency improvement? This is the third difficulty. In fact, around these difficulties, the Yali Digital Group made a breakthrough before its establishment: As early as 2015, the Bean La Yun Technology of Yaluyun, which is now under the establishment of Yali Catalum, has been established. Solution, its hotel PMS system "gold housekeeper" has been applied to the hotel and all hotels under the movie hotel. Under the blessing of Bean La Yun, Yali can always master the trend of digital change and make corresponding changes.

On this basis, Hu's election is thinking about whether it can create a platform for the ability and resources to empower small and medium -sized wine tubes for enterprises such as Yaster and Bean La Yun, so as to greatly improve the operating efficiency of small and medium -sized wine pipes. The development of the wine and travel industry?

In the end, this idea was formally incubated in the name of "Yali Digital".

As the first ecological co -founding enterprise in the Alibaba Nailing Liquor Travel Industry, Yali Numeumo is a comprehensive liquor industry platform that integrates hotel management, digital technology and supply chain+finance. New technology platform. The "trend of innovation and development of the wine travel industry" aimed by Yali Division is a coordinated alcoholic business ecology.

How to understand this concept? Further analyze the business model of Yali Division -a stable business structure that includes width front desk, strong midfield, and fine background. Zhongtai refers to the two major and middle Taiwans of the business and technology, which is the brand and hotel linked wine travel market development, operation management, supply chain procurement, business travel members, talent transportation and financial support derivatives in the front desk. The digital ability improves organizational structure and financial management to provide logistical support for the brand.

Perhaps this model is relatively unfamiliar with the hotel industry, but as early as the cross -border e -commerce field, THRASIO, a new one -horn company company abroad, has been implemented vividly for this model. In short, ThRASIO has established a complete brand development system to accommodate brand operations, product research and development, channel expansion, data operation and other capabilities, and propose the "acquisition+operation" business model on the basis of this system, so that many of them have allowed many many to make many more Emerging brands can achieve the purpose of performance improvement through THRASIO and break through the bottleneck of brand value growth.

And the "ThRASIO" of the wine travel industry -Yali Numeric hopes to use digital technology as the core to empower the entire scene of the wine management brand, output operation, organization, customer acquisition and other advantages. To deepen the stability of the ecological chain, build a "organizational digital+business digital" dual -core business ecology for the wine travel industry, thereby promoting the digital process of the industry in the industry.

It is worth mentioning that, compared to the "Thousands of Ten City" shouted by other hotel groups, Yali Mathematics hopes to achieve "hundreds and thousands of cities". The so -called "Baipin" refers to hundreds of wines The brand, not a world, is a symbiotic relationship. "The starting point of Yali Duke is not an annexed small and medium -sized brands, but on the basis of fully considering the core rights and interests of the industrial co -builders, explore the new way of the current development of the wine management industry." Hu Suction said.

03

Improved the efficiency of technology capabilities driving brand operations

It is not difficult to find that the genes of digital technology running through the architecture and purpose of Yali Division, which is also the key to Yali CNC compared to other hotel groups to respond to digital transformation and upgrade.

There is no doubt that digitalization will be the main theme of future hotel management. However, it is trapped in the process of digitalization in the environmental hotel. Therefore, the digital transformation of most hotels at present is still based on the "reduction of costs", which is mainly reflected in the digital marketing level and created and disseminated through emerging media channels.

In this regard, as one of the members of the Yali Digital Consultant Team, Hu Shengyang, CEO of Shanghai Yingdie Enterprise Management Consulting Company, also told Global Brigade that before the establishment of Yali, many wine management companies with the banner of digitalization landed. For example, the Shangmei Nuzhi Technology Group, which has also been announced recently, has attracted the attention of the industry.

There are also several genes, which will give people a sense of Yili Division and other digital companies. However, Hu Shengyang believes that Yali Duke has obvious recognition with its unique digital advantages.

For example, Hu Shengyang takes Shangmei Digital as an example. When it comes to Shangmei's digitalization, the digitalization of Shangmei is mainly aimed at smart customer control and digital marketing. The "efficiency" after the "increase", the two have essential differences. This "effect" is not only to improve the efficiency of hotel operations, but to increase the number of passenger flow and sales to the hotel through efficiency, thereby solving the most critical cash flow pain points, revitalizing the development of hotels and brands.

Compared with other hotel groups, Yali Duke's confidence mainly comes from bean sprout cloud -disassembling the technical Taiwan of Yali Division, which includes Yazhiyun, Yali, selected Easy Loan, arranged formation, and arranges. Selected cat malls and life cycle GMS are all systems that correspond to the development of hotel management, membership operation, financial services, organizational management, supply chain, and sustainable development of hotels. In fact, Dou La Yun is doing the digital and intelligent processes advocated by the hotel industry in the past few years to present in the form of tools. In Hu Shengyang's words, it is to "fool" the tool, so that every hotel person will use digital tools, so that brands and hotels can truly enjoy digital dividends.

For example, in the aspect of the management of the Arist Hotel alone, Dou La Yun has developed an operation management scene -based application system tool called "Yazhi Yun". Expansion, wisdom budget, and Yazhili report. With the help of this system, the average household room of the brand hotels under the Yali Digital Group is less than 0.18, and the service efficiency is nearly 3 times that of the system's application.

And Yali Duke also knows the importance of membership flow to hotels. Therefore, under the blessing of Douyu Cloud Technology, Yali Mathematical Launches "Yali Society" -eh It has more than 20 million members who contribute more than 70%of the hotel each year. At the same time, the membership repurchase rate can reach nearly 50%.

In addition, as the first ecological co -founding enterprise in the Alibaba Dingbaician Travel Industry, Yali Nathest has closer the technical cooperation between Douyun Cloud and Ali Nail. Among them, Douyun and Ding Ding jointly developed the "H-Teams Huitong" platform with nailing as the base, which empowers the efficient coordination of hotel business and organization to improve the efficiency of hotel organization management.

At the same time, under the requirements of the "Fourteenth Five -Year Plan" National Informatization Plan, the hotel industry must also use big data and other means to promote digitalization of the industry, and reasonably applies big data analysis and guidance of hotels to improve economic benefits. In response, Yali Duke also established a big data center at the headquarters, collecting data from the hotels of the platform on the official website, WeChat Mini Program, Douyin, Little Red Book and other channels. Give various brands to make the brand's marketing more accurate.

In addition to digitalization, Hu Shengyang also analyzed other advantages of Yali Digital: Yali Digital Promoting Organization and modularization. The seven subsidiaries of its 7 subsidiaries were independently operated, and they were responsible for alcohol management, technology, supply chain and other modules. At the same time It also develops coordinated development to jointly enable other brands and hotels; Yali has paid attention to business scenario, and gives the corresponding solutions for the development pain points encountered by different brands and hotels at different times and scenes; It is also as simple as possible as possible, and at the same time, the efficiency is as best as possible.

However, it is not necessary. Back to the overall development trajectory of the wine management industry, the industry must still face the opportunities and challenges brought by the digital transformation in the context of the epidemic situation: the traditional hotel management model does encounter a bottleneck, and the industry must have itself to itself. The courage of "surgery" is given to the traditional way; and ironing also needs to be hard on itself. Under the premise that the overall wine travel industry has not ushered in a big recovery, whether the symbiotic model of Yali Kato can be recognized by the market, it still needs to be more needed to be even more needed to be more recognized by the market. Multiple data and cases continue to verify, which also takes a certain time.

Fortunately, for Yali Division, it is only the starting point, and the development of the subsequent Yali Division still has infinite reveries. Yali Nuke is also confident in the future and has aimed at 5-8 years. At that time, the goal set by Yali Duke to himself was the platform to accommodate more than 10,000 hotels, but he also hoped that more hotels with hotel brand dreams could benefit from the platform of Yali, so as to achieve together to achieve together The purpose of reconstructing the value space of the liquor travel industry.

- END -