"Beautiful China · Beautiful Life" 2022 Changyou Yixia Tourism Propaganda Season Activities Start

On July 26, the Ministry of Culture and Tourism Resources Development Department and the News Center jointly launched the "Beautiful China · Beautiful Life" 2022 to travel the summer tourism promotion season. The purpose of the activity is to do a good job of preventing and controlling the normalization epidemic. By launching a series of new products and new products in summer, innovate and increase market supply, stimulate and guide the domestic tourism market consumption, and promote the restoration of tourism in the tourism industry.

The launching ceremony was carried out in an online way, and a new visual display was implanted at the venue through Internet technology to build the ceremony scene as an immersive scene with traditional oriental aesthetics, showing the beauty of mountains and rivers, the beauty of humanities, the beauty of life, and the beauty of the beauty and the beauty of the United States and the same thing. Experience.

The launching ceremony is divided into three chapters. In the chapter of the "Beauty of the Mountains and Rivers", Ctrip released the "Beautiful China" tourist route, and the China Youth Travel Travel released the "Follow Train to Travel" series products. In the "Beauty of Humanities", Sina Weibo released the "Urban Patrol" plan, Tencent released the "Hundred Cities Museum Wonderful Tour" plan, and the "Zhengda Variety Show" of the Central Radio and Television President was released "Don't see, don't know, the mountains and rivers are really wonderful" Rural tourism feature film. In the chapter of "Beauty of Life", Douyin released the "Following the Season Tour China" promotion plan, the Tongcheng trip released the "Summer Travel Season" plan, Flying Pig Travel released summer camping products, and Meituan released the "Beautiful Parent -Child Tour" plan. The activity ceremony also issued a warm tips for summer tourism for safe travel, health travel, and civilized travel.

At the launching ceremony, representatives of the cultural and tourism departments of the provinces (autonomous regions, municipalities) and Xinjiang production and construction of the military group issued tourists; Zhao Cong from the Central National Orchestra, Zhang Xiaolong of the Chinese Academy of Arts, Hu Yang and Tang Poems of the Chinese Opera Theater Yi, Guan Xiaotong of the National Theater of China, Liu Haoran of the China Coal Mine Literary Troupe, and actors of Meng Qingzhang and Zhang Han of China Oriental Performing Arts Group issued a "swimming summer" to visit tourists through videos.

All provinces (autonomous regions, municipalities) and Xinjiang production and construction corporation culture and tourism departments, related media and platforms, tourist destinations, tourist attractions and other enterprise representatives participated in the promotion activities. Xinhua News Agency, Guangming.com, China Youth Daily client, and the Voice of Cultural Tourism New Media and other platforms.

During the event, the relevant media platforms will launch a "free tour of the summer" linkage plan with the cultural and tourism departments of various places to jointly release related topics around the theme of "Beautiful China · Beautiful Life". A series of tourism products and tourism activities with strong regional characteristics and cultural characteristics to meet the people's tourism consumption needs; advocate tourists to pay attention to the dynamics of the epidemic and the safety of the flood season, comply with the requirements of the epidemic prevention and control, make an appointment for peak travel, and arrange tourism itinerary reasonably.

Source: Voice of Cultural Tourism

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