"Hundred Travel Merchants Wenzhou Procurement Conference" became a national cultural tourism marketing brand

"Hundred Cities Link, Huyou Wenzhou" event launched

On July 26, the Wenzhou Cultural Tourism Procurement Conference National Wenzhou Cultural Tourism Procurement Conference in 2022 was grandly held at Wanhao Hotel in Wenzhou. This year, the National Hundred Travel Merchants Conference has once again entered Wenzhou to purchase cultural tourism products. This is not only an important event for the gradual liberalization of Wenzhou Cultural Tourism Market, but also a major marketing event for tourists from Wenzhou. It will be Wenzhou Wenwen in the second half of the year. The travel market stabilizes and restores and stimulates vitality to press the fast -forward key.

Chen Yingye, deputy mayor of Wenzhou Municipal People's Government, Zhu Yunhua, Secretary of the Party Group and Director of Wenzhou Culture, Radio, Film and Television Tourism Bureau, Ma Zhiyao, member of the party group and deputy director of the Wenzhou Culture, Radio, Television Tourism Bureau, Xu Min, vice chairman of the China Travel Agency Association, Zhejiang Travel Agency Association Chang Zhang Linglong, Gao Suoshan, vice president of China Kanghui Tourism Group, Ye Xuanwei, president of the Wenzhou Travel Service Industry Association, attended.

Director Zhu Yunhua delivered a speech

Director Zhu Yunhua said in his speech that Wenzhou is a national historical and cultural city, East Asian cultural capital and the national public cultural service system demonstration zone. It is also an excellent tourist city with rich resources. Dongtou, Jiangxinyu, Nanji Island, and Taishun Corridor Bridge are well -known scenic spots nationwide. In recent years, the Night Tour, Tanghe Night Painting, Nanxi Jiangxingchao Music Festival, and Qingli City, which are constantly emerging, New tourism formats such as Ji, Overseas Chinese Homestay, Tie Ding Well Paradise. The traditional Damei and new fashion experience are refreshing here and colorful. The three sessions of the Wenzhou Cultural Tourism Procurement Conference of Hundreds of Travelers in the country have become a new highlight of Wenzhou Cultural Tourism. It opened the vision of Wenzhou and the national cultural tourism market cooperation and exchanges, and focused on introducing Wenzhou's characteristic tourism destinations and classic tourism products to the national travelers.

President Zhang Linglong delivered a speech

President Zhang Linglong said that the new crown epidemic and complexity prevention and control have given a new problem and difficulty in the travel agency industry. Vocabulary such as "melting, resting, home, transformation, change, sideways, adherence" and other vocabulary frequently impact the nerves of tourists. In the face of a new situation, Wenzhou tourists did not "lie down". They were still full of confidence, active and pragmatic, and strived to recruit to survive and develop. Under the guidance and leadership of the Wenzhou Travel Agency industry, the Wenzhou Travel Agency industry actively cooperates with the government to promote the development of the industry with practical actions. The travel vendor procurement conference held in Wenzhou for three consecutive years is the most direct and specific presentation.

2022 National Hundred Travel Merchants Wenzhou Cultural Tourism Procurement Conference will give full play to the advantages of Wenzhou's resources, join a series of new content and innovative elements, enhance the style of the procurement conference, and use digital technology to analyze marketing results to further stimulate new and new consumption of cultural tourism consumption The kinetic energy shows the world a poetic, vitality, openness, and happy Wenzhou. The conference aims to attract passenger flow, gather popularity, consume, and show the charm of cultural tourism in the country and even the world.

"Development Data from Wenzhou Land in Tourism Market and Travel Agency Industry" released "

Professor Li Xinjian, the Second Institute of Foreign Languages ​​in Beijing, gave the keynote speech on "Seeking Growth in Revisibility"

The content of this event was wonderful, including Wenzhou Cultural Tourism Resources Promotion, the release of marketing subsidy policies for large -scale camera tourism teams, the publication of the Wenda Group's bonuses this year, and the rich agenda such as "Hundred County and Thousand Bowls" food display. At the same time, the development report of the tourism and travel agency industry in Wenzhou City was released on the spot, and the current situation and trend of the Wenzhou tourism market were displayed with data. At the scene, a member of the "Fourteenth Five -Year Plan" Expert Committee of the Ministry of Cultural and Travel Ministry and the executive dean of the Capital Capital Cultural and Tourism Development Research Institute of Beijing Second Foreign Language Institute of Foreign Languages ​​and Tourism made a keynote speech on "Seeking Growth in the Revision". Finally, the 2022 "Hundred Castle Links Huyou Wenzhou" event was officially launched to inject new consumption energy into the cultural tourism market. On the afternoon of the 26th and 27th, the organizer also carefully organized the Dongtou tourist route and the Wentai tourist route for the representatives of hundreds of travelers across the country. During the Wen period, representatives of outstanding travelers across the country also jointly experienced new consumer network red cards such as Nantang and Minjiang Road, Minjiang Road.

Wenzhou Cultural Tourism Resources Promotion

Laiwen tourist team subsidy policy and counties (cities, districts) recruitment of reward policies to release

2022 is the third year when a hundred travelers across the country have entered Wenzhou. On the basis of the successful hosting of the first two sessions, this year, it attaches more importance to the invitation and online publicity and marketing of representatives of tourists from key tourists nationwide. Wenzhou has hosted a hundred nationwide travel vendor conference for three consecutive consecutive sessions. It has actively guided the cultural tourism market in the context of the epidemic and the restoration operation of local travel agencies, played an important role, and was fully affirmed by the industry. The national travel agencies gathered in the Wenzhou Cultural Tourism Procurement Conference. It is a kind of innovation in cultural tourism marketing. It is also a big ice break in the tourism market in a special background. It is of great significance to confidence in the cultural tourism market and boost. As Professor Li Xinjian praised the National Congress of Hundreds of Travel Merchants: The National Conference on Hundreds of Travel Merchants in the country was successfully held in Wenzhou for three consecutive years. This is a good way to market marketing in the background of the outbreak. Wenzhou can take the lead in inviting travel merchants across the country to gather Wenzhou to focus on purchasing cultural tourism products to reproduce the innovative wisdom of Wenzhou, a vibrant city, and the leading action of Wenzhou Cultural Tourism is worthy of praise. It is understood that the market effect will be presented one after another this year's travel dealer procurement conference, which will accelerate the realization of the goal of “Wenzhou’ s land reception in the second half of the year to achieve 500 million yuan in revenue and millions of tourist tourists from outside the city ”.

The most popular tourist destination awards

In June, the large -scale tourist team rewarded funds for the rewriting

Excellent Contribution Awards Awards Excellent Reception Award Awards

The event was hosted by Wenzhou Culture, Radio, Television and Tourism Bureau and hosted by Wenzhou Travel Service Industry Association. Representatives of China Kanghui Tourism Group and other national outstanding travel providers, representatives of major travel agencies in Beijing, Jiangsu, Guangdong, Fujian, Shandong, Anhui, Jiangxi and Zhejiang Province, Vice President of the China Travel Agency Association and the president of the provincial and municipal travel agency associations and Ctrip Nearly 200 representatives of online platforms such as Malaysia and Tongcheng, representatives of Wenzhou Land Alliance, and media journalists attended the meeting. (Lin Xianxiong, Chen Qibi)

News link: the results of the first two procurement conferences

2020 National Tourism Procurement Conference on Wenzhou Tourism Merchants

On April 29, 2020, in order to boost the tourism market and promote the recovery of cultural tourism, the 2020 National Tourism Procurement Conference of Wenzhou Tourism Merchants in 2020 was held in Wenzhou. Nearly 200 people attended the meeting of the tourism alliance organization and online network reservation platform. After the meeting, the city received a total of 131 major groups with more than 500 people, and the number of tourists from Wenzhou had exceeded 100 million.

2021 National Hundred Travel Merchants Wenzhou Cultural Tourism Procurement Conference

On March 16, 2021, the 2021 National Wenzhou Tourism Procurement Conference was held in Wenzhou. Representatives from 16 provinces and cities and 127 domestic key group agencies gathered in Wenzhou to procurement of "瓯 越 20". This procurement conference was also the first to be held in the country in time, and the results of the conference quickly appeared. At that time, the special regiments of the group expanded from East China to Shaanxi, Sichuan, Hunan, Shandong, and Jilin. By April and May, the hot situation of "one room is difficult to find" and "one car is difficult to find" in the Wenzhou tourism market.

- END -