The 2022 Brigade Fair ended successfully, and the Pu'er Wen brigade won two "best"!

On July 24th, the 2022 China International Tourism Fair ended at the Dianchi International Convention and Exhibition Center. The Pu'er Wubian Brigade was full and harvested at the highlights of the current brigade. The Pu'er Cultural and Tourism Bureau won two "best"; signed two project framework cooperation agreements, with a contract amount of 1.5 billion yuan; 138 intentional cooperative companies, about 1.8 million yuan in intention; Ning'er and Western Union , Zhenyu and other beautiful counties appeared in stunning; the leisure lifestyle of "left -handed coffee right -hand tea" is very popular ...

Get two "best" Pu'er booths "both internal and external cultivation"

At the Yunnan Exhibition Troupe held on the afternoon of July 24th, the Pu'er Cultural and Tourism Bureau won the "Best Organization Award" and the "Best Exhibition Award" award. The newly opened, free, and inclusive "Pu'er Space" face value of the theme image museum No. 6 is "full". Creative container coffee shops and "Star Sky" open camping spaces are countless. The plateau special agricultural special products, non -heritage products, and original ecological cuisine in the Pu'er exhibition area of ​​the No. 3 Cultural Tourism Consumer Museum 3 have issued a sincere invitation to "Welcome to Pu'er to Pu'er" to the majority of ethnic minorities.

The review conference pointed out that Yunnan Tourism is currently coming out of haze, accelerating recovery, and showing huge development potential. In the first half of this year, the investment in the tourism industry in Yunnan Province increased by 50.7%, and the number of tourists and total tourism revenue have returned to 89.8%and 75.5%in the same period in 2019. With the rapid recovery of the tourism industry in the province, the Pu'er tourism market is also recovering in an orderly manner. 36 units and enterprises from Pu'er 10 counties (districts) participate in the current travel and fellowship of this year to allow tourists at home and abroad to learn more about "Pu'er Pu'er Pu'er "Business cards" inject vitality into the development of the tourism industry, and further boosted the industry confidence and tourist consumption confidence.

In addition, Ning'er, Western Union, and Zhenyu also appeared in the beautiful county exhibition area of ​​the No. 5 Healthy Life Destination Museum. , Qianjiazhai "Grandma" tea in Zhenyuzhan District has attracted many tourists to stop and tasting ... The Development and Construction Co., Ltd. of Erocali Tea Horse Ancient Road has won the "Excellent Booth Award" at the current travel Jiaotong Fair.

"One city and two flavors" quickly circle powder promotion method seeking change and innovation

Following the "Pu'er Space" with the fragrance of tea and coffee, the visual, smell, and taste seemed to become sensitive instantly. Taste the taste of "Far Mountain Forest" in the creative container coffee shop, and chat with three or five friends under the "Star Sky" and chat with non -heritage products such as Zhenyu Black Pottery, Dai Elephant Foot Drums, Jianjia brocade ... "Pu'er Pu'er Pu'er "Space" fully shows the rich taste of "one city and two flavors", and integrates innovative cultural tourism products and non -heritage production experiences, which can enable tourists to experience the leisure lifestyle of "left -handed coffee and right -hand tea".

Pu'er non -heritage living room, fire pond roast tea, Pu'er coffee living room, Xinyi coffee, Aizhe coffee and other businesses fully show Pu'er's unique and deep cultural charm and ecological and diverse tourism products. "Pu'er's non -heritage living room is the concept of" the best inheritance of life ", and the four categories of" gold, wood, earth, and cloth "have participated in the exhibition of more than 600 non -heritage culture and tea products. Humanities tea seats and fire pond roast tea, modern roasting tea and other methods present the Pu'er lifestyle of cultural diversity and leisure vacation, attracting tourists to Pu'er to punch cards. "He Haishan, head of Pu'er Non -Heritage living room, introduced.

Pu'er tea, Pu'er coffee, non -heritage, cultural and creative products, etc. have become important windows for tourists at home and abroad to understand Pu'er; "Chinese -Old and Old Railway Leisure Tour", "Green Triangle Original Ecological Tour", "Border Exploring Tour" and other boutique tourism routes Exist Pu'er's natural scenery, humanistic charm, and national style; the new H5 publicity page leads tourists to "one yard" to master Pu'er's food, housing, travel, travel, purchase, entertainment and other cultural tourism elements ... presented in the exhibition area, Product exhibitions, publicity and promotion, etc., have become innovative, and have become Pu'er literary brigades to gain two "best" confidence.

The successful signing of two projects to help the high -quality development of Wenjin to promote the development

During the 2022 Tourism Fair, Pu'er exhibition platform accepted about 18,000 consultants, and distributed 16,000 copies of Pu'er Cultural Tourism Pages, non -heritage publicity, cultural and creative products, special products introduction, etc. There are 138 sexual cooperation companies, with an intentional signing amount of about 1.8 million yuan.

At the same time, the signing of the Pu'er Cultural Tourism Project also came up with good news. At the 2022 Tourism Fair, it was determined that Guizhou Renshan Renhai Group and Yunnan Health Industry Development Group Co., Ltd. signed a characteristic tourist resort in Jiangcheng Meng Sangluo (border) characteristic tourism resort as an investment intention partner. The two project framework cooperation agreements in Jingdong Asia Tropical Botanical Garden Tourism Scenic Area, with an agreement amount of 1.5 billion yuan. Through the 2022 Brigade Fair, Pu'er City focuses on the new trend and characteristics of the development of the tourism market in the new situation, further stimulates the potential of cultural and tourism consumption, and promotes high -quality development of culture and tourism.

For a long time, the Pu'er Cultural Tourism System has always firmly established the development of cultural tourism. It is the concept of attracting investment. The development of cultural tourism must catch the concept of investment promotion."Project, actively connect with enterprises, and provide detailed full -process services from the aspects of factor guarantee, industrial support policies, market recovery development, investment and operation.Next, the Pu'er Cultural Tourism System will make the cultural tourism department the "maiden family" of cultural tourism enterprises with the highest quality service and efficient and clean style, and the development of serving enterprises and growing up.Base.Cultural Tourism Head Forty Media Reporter Zhu Zheng Li Guangyao Correspondent Huang Bowen

Zhu Zheng, Zhang Yongqiang, Deng Bin, and Xu Yidan confessed pictures

Editor Liu Rongshan

Review Ma Yonghu

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