2022 China International Tourism Fair Smart Tourism Innovation Development Forum held

On July 22, the 2022 China International Tourism Fair Smart Tourism Innovation and Development Forum with the theme of "Digital Technology Empowering the High -quality Development of Tourism" was held in Kunming, Yunnan.

At the forum, guests who have in -depth research and industrial achievements in the field of smart tourism help new technology and industrial universe in the cultural tourism industry and industrial element -the realization of new kinetic energy, digital tourism and destination brand marketing practice, digital technology Promote the theme of modern tourism industry changes, thinking and practice of tourism in Yunnan Province, and the practice of smart cities construction and tourism development. In the round table dialogue, experts and scholars and enterprise representatives focused on the application of "digital helping the innovation and development and development of tourism destinations", focusing on how to promote new technologies such as 5G, artificial intelligence, VR, AR, and other new technologies in tourism destinations.

Photo by Li Zhigang at the forum site

Participating guests generally believe that the organizational holding fully interprets the theme of the "smart innovation and the future -the high -quality development of the tourism industry" of the conference. It will further promote the development of China's smart tourism and create more new opportunities for the tourism industry Essence In the context of a new round of science, technology and industrial changes, technology empowerment has become the only way for the high -quality development of tourism in tourism. The use of cutting -edge technologies such as the Internet of Things, cloud computing, big data, artificial intelligence, blockchain, and face recognition can create a first -class smart cultural tourism platform to make tourism services intelligent, and improve tourist experience and tourism quality through information technology; Make tourism management intelligent, realize traditional tourism management methods to modern management methods; make tourism operation intelligent, use big data analysis, tap tourist hotspots and tourist interests, and promote tourism product innovation and marketing innovation.

The forum was co -sponsored by the Ministry of Culture and Tourism and the People's Government of Yunnan Province. (Author: Reporter Li Zhigang; Editor: Yang Shuo)

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