Changtai: Tourism "New Products" make the summer travel "different beauty"

The water pavilion has a lot of cool gas, and it has come late. In July, Longjin land, grass green and sky blue are interesting, just at the peak tourist season of "golden summer stalls". Changtai District grabbed nodes, integrates the new model of "+cultural tourism" such as research tour, healthy tourism, parent -child tourism, etc., and the hot push for vacation PASS card new gameplay, deeply cultivating "eating, living, traveling, traveling, purchasing, entertainment" tourism six Elements, brighten the "Slow Guest Changtai" brand, so that tourists can truly get affordable, "stay" and "go".

With the rise of "study tour", the tourism industry is injected into youthful vitality. Recently, more than 550 high -school students from Changtai No. 1 Middle School came to Tianzhu Mountain Happy World, Longren Guqin Cultural Village and other places for research and practical activities to allow children to experience the depth and deepness of traditional culture in the outdoor classroom. The magic of natural creatures.

Huang Xiaoxue, a student of Changtai No.1 Middle School:

nature

Luo Yijie, a high school student in Changtai No.1 Middle School:

"This research activity has increased my knowledge about marine life and traditional culture. I think this research activity is very meaningful."

The study tour is different from the spring tour of the horse -looking style. It pays more attention to whether the child "heart" during the journey and whether the "course" "enters the heart". Learn about "Guqin Mengxue" and other knowledge, "study what you have learned, and think of it", and feel the beauty of tourism and cultural charm.

Changtai No. 1 Middle School high school Chang Liu Yinfu:

"This three -day study allows students to get out of the campus to increase their knowledge in science popularization practice activities, entertain and enjoy a certain purpose of reducing burden."

Xu Yihai, deputy general manager of Tianzhu Mountain Happy World:

"We have established a good cooperative relationship with primary and secondary schools in Zhangzhou, which not only brings a variety of experiences for science popularization and entertainment to primary and secondary school students, but also brings new vitality to our summer market."

Behind a child is a family. Family travel, parent -child travel has become a popular consumption growth point. In addition to the innovative development and research tour in Changtai District, Changtai District also cooperated with the nation's number one parent -child tourism e -commerce platform "Heroes Parent -Child" platform to launch a new gameplay of the "Changtai Play Holiday PASS Card" combined game on July 1 this year. Essence

Visitors can choose 1 of 2 of the two major scenic spots in Tianzhu Mountain and Banyue Mountain according to their own needs, and then choose 1 of 8 special homestays such as Wu Sezhu Tower Rural and Zi Ye Yiying. Comes with fun experience activities such as Changtai's rural characteristics, lakeside fishing, etc., and promote the "stringing point connection" of tourism resources to further give full play to the advantages of local and rural tourism.

Xu Yihai, deputy general manager of Tianzhu Mountain Happy World:

"Recently, Changtai District has launched relevant measures such as" Changtai Play PASS Card ". We specially launched parent -child customer group tickets for Douyin users, which are quite large. From July 1st to the present, there are more than 15,000 tourists, and the number of tourists has been recovered than before, and it continues to improve. "

The "King Fried" vacation PASS card and million cultural tourism consumption coupons, Changtai held a lot of money, the scenic area participated in great profit, and continuously stimulated the vitality of the summer tourism market. Tianzhu Mountain launched a free ticket -free event under the age of 13, and at the same time changed the "admission ticket" of the college entrance examination to the "coupon"; Shili Blue Mountain was free of votes for "candidates"; Banyue Mountain launched a 100 yuan summer teacher -student package and free buses.

Tianshu Mountain Happy World Tourist:

"Tianzhu Mountain has this (PASS card) coupon in the summer vacation, come over to bring children around, and then the environment here is pretty good."

Tianshu Mountain Happy World Tourist:

"After today, the biggest surprise is that children under 13 years old are free. I feel that the discount is quite large. We got 50 % off coupons, which is equivalent to 50 % off our adults, which is more affordable. "

It is understood that on July 2nd alone, the number of tourists in Tianzhu Mountain exceeded 3,000, and the number of tourists in Qifu Valley Scenic Area reached more than 1,000 days. The data boosted the "morale" of Changtai Cultural Tourism, and the tourism industry showed a good trend as a whole.

Chen Qingxiang, director of the Tourism Service Center of Cultural and Sports and Tourism Bureau of Changtai District:

"In this event, we made up a little by the government, and the enterprise made a little bit more to drive the work ideas of cultural tourism consumption. As soon as it was launched, we sold 2,500 units of accommodation and combination products in two days, driving operating income of nearly 2.1 million yuan. "

In recent years, with the integration of tourism in the whole region, in Ma Yangxi, "enjoy the prosperity pavilion", and in the "Ledong Valley Featured Town" in the Lindun Office, the tourism routes such as "enjoying the countryside" in Banli Township have been popular. Changtai District also actively constructs the full industry chain of Wenbi Kang Kang to improve the level of tourism development, strengthen the leading effects of enterprises such as Tianzhu Mountain and Banyue Mountain, accelerate the transformation and upgrading of the homestay industry, develop a "night economy", and light up rural articles. Brigade "Night Life".

Chen Qingxiang, director of the Tourism Service Center of Cultural and Sports and Tourism Bureau of Changtai District:

"Since the summer, the Changtai Cultural Tourism Industry has recovered obvious, and various scenic spots have launched preferential activities. The number of tourists has increased significantly. Tianzhu Mountain has an average of more than a thousand tourists. The sales of homestays are better.It will focus on creating the global ecological tourism demonstration area of Fulan Province as the starting point, integrate the tourism resources of "Sanshan, One Temple and One Drift", support Tianzhu Mountain and Wenmiao to create a national A -level tourist attraction, and promote the cultivation of "Slow Passenger Changtai" tourism brand cultivation.With refined development. "In the midsummer season, everything grows, tourists' favorite busy state, and returned again!Under the blessing of various favorable policies, the cultural tourism industry is also accelerating the recovery. Changtai took advantage of the situation to innovate and promote the promotion method, plan the overall tourism routes and tourism products, let the summer vacation travel "re -ignition", let "slow customer Changtai" "The brand's "familiarity" of the southern Fujian region has been improved to the national market.

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