The Ministry of Culture and Tourism has determined 12 new 5A -level tourist attractions, and the online search volume doubles or new hotspots in summer

Jimu Journalist Zhou Dan

On July 15, the Ministry of Culture and Tourism issued an announcement that 12 tourist attractions were determined as a national 5A -level tourist attraction. According to Meituan data, during the listing period, the search volume of 12 tourist attractions increased by an average growth rate of 125%from the same period in June. Among them, Jigongshan Scenic Area, Xinyang City, Henan Province, Baidi City, Fengjie County, Fengjie County, Chongqing City, Jiangbrak Scenic Spot, Changji Hui Autonomous Prefecture, Xinjiang Uygur Autonomous Region, the Three Gorges Waterfall Scenic Area, Yichang City, Hubei Province The scenic area is the five scenic spots with the highest search volume. People in the industry believe that the new 5A -level tourist scenic spot will effectively boost summer tourism popularity and drive local diversified consumption recovery.

Twelve tourist attractions are determined to be announced by the National 5A Tourist Scenic Area (Picture Source: Official Website of the Ministry of Culture and Tourism)

The number of orders has increased significantly, and the new 5A is the popular king of the summer.

With the influence of the recovery of summer tourism consumption and the "stars of the stars", the "expansion" of the national 5A -level tourist attraction also brings new hotspots of summer tourism consumption. Data show that during the listing period, the number of orders on the US group on the Meituan platform increased significantly. Compared with the same period in June, the orders in scenic spots such as Guanyangou, Zhijin Cave, Jiangblac, Jigongshan, and Three Gorges Falls have increased by more than 3 times.

Sichuan netizen Mr. Shao said: "As soon as this list was announced, I put all in the public comments in the collection clip. I was ready to check in with my friends. Wandering around the summer vacation. "There are also new" 5A "that" Amway "starts on the Internet on the Internet, and posted photos of the beautiful scenery when playing before," calling "for the scenic spots in his hometown.

Mr. Zhu from Jining, Shandong said: "Looking at the Weishan Lake at the door of his home, it became 5A. As a Jining people, I felt very proud. Of course, I have to feel the beautiful natural scenery again while I have time. Local friends come to Jining to play. "

Holding hands on the Internet, the new 5A may show the "multiplication effect" to drive multiple consumption

According to Zhou Haitao, deputy secretary -general of the China Tourism Association Cultural Tourism Investment Branch, this "5A expansion" will inject new development vitality into domestic tourism consumption. On the one hand, the construction of the new 5A -level tourist scenic spot can attract more foreign tourists to local tourists, use the "multiplication effect", and leverage the improvement of comprehensive consumption such as catering, accommodation, leisure and entertainment. On the other hand, under the development trend of "Internet+Tourism", more scenic spots can participate in the model exploration and service optimization, to improve the convenience and improve service experience, and promote the upgrading of tourism consumption quality.

Peng Wenfeng, the person in charge of the online marketing of Bai Di City · Qutang Gorge Scenic Area, introduced that before the epidemic, the guests of the scenic spot were mainly water roads and cruise teams. After the epidemic, the source structure of the scenic area changed significantly, and the proportion of scattered customers began to surpass team tourists. Especially on June 20 this year, Zhengyu's high -speed rail opened, and tourists can take the high -speed rail direct to Fengjie, which can bring more young tourists to the scenic area. "Young tourists prefer to select destinations and complete ticket reservations through the Internet platform. In the future, we will deepen cooperation with platforms such as Meituan to attract more tourists to experience the beauty of the Three Gorges."

The reporter calculated such a account. Take two days and one night as an example. Self -driving or high -speed rail to Fengjie travel. The cost of living in one night is about two or three hundred yuan. The meal fee is also around 200 yuan. The costs and the surrounding areas of deep play tickets can estimate the attracted tourists who are attracted by the scenic spot, which will drive at least 1,000 yuan per capita consumption for the local area.

Baidi City · Qutangxia will attract more tourists through the Internet publicity (source: Scenic Scenic website)

Wang Lingzheng, general manager of the Woven Cave Scenic Area, also said that after the epidemic, the tickets of the scenic spot basically achieved paperlessness, and more than 90 % of tourists were booked through the Internet platform. The Internet platform can also bring more passenger flow to the scenic area through rich online publicity. "At present, the source of customers is mainly in the province. In the future, there will definitely be more tourists from outside provinces. We plan to create a comprehensive ancient street around the scenic area and introduce unique fun projects. Internet platforms such as the group conduct brand promotion, and together drive the local food, accommodation, travel, and entertainment.

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