Kunming online and offline will continue to carry out online tourism market rectification

Since 2017, Kunming has vigorously carried out the improvement of the order of tourism market, and further rectified outstanding issues such as "unreasonable low -cost travel products" of the online tourism market. Since the beginning of this year, the tourism industry has continued to recover. The Kunming Tourism Supervision Detachment has continued to strengthen the improvement of the online tourism market. Remediation work and launching "quality tourism" route products have strongly standardized the order of the tourism market.

Online: Carry out online tourism market rectification to resist "unreasonable low -cost travel products"

It is understood that at present, non -funded counterfeit travel agencies, counterfeit tourism websites online stores, and unreasonable low -cost Yunnan tourism products mainly come from illegal acts such as registered online platform accounts and provincial groups, and illegal operations of online illegal business travel agencies. The registered location of the website and e -commerce platform is basically outside the province. The tourism law enforcement department must face the management of the operators on the e -commerce platform and the platform without relevant laws, and cannot carry out low -cost travel products released by the platform and website operators. Supervision, non -controlled control methods and channel communication and other issues and dilemma.

(Staff screening for tourism website tourism products)

Facing the problems and dilemma, the Kunming Tourism Supervision Detachment actively adopted measures such as joint law enforcement, issuing prompts, consumption warnings, and promoting the tourism industry to restore "regular -value tourism products" and other measures to carry out the online tourism market rectification work.

At present, the Kunming Tourism Supervision Detachment Joint Market Supervision and Administration Department has carried out the standards and governance of online operation tourism products, interviewed 10 well -known online travel platforms in China, and jointly resisted the "unreasonable low -cost tour". Screening tourism products of major tourism websites, cleaning a total of 1614 routes suspected of unreasonable low -cost travel products, 214 notice of correctional notice to travel agencies involving Kunming, and requiring rectification within a time limit.

(Staff screening for tourism website tourism products)

Aiming at the travel agencies that have been canceled, revoked, and revoked in time to actively send letters to various e -commerce platforms to assist in cleaning up and removed tourism products, and closing the stores, involving a total of 487 travel agencies and sending more than 50 letters. Continue to carry out the rectification of the online tourism market, resist the "unreasonable low -cost travel products", and effectively regulate the order of the online tourism market operation.

Offline: Select "Quality Tourism" products to provide high -quality assured tourism products

In order to facilitate tourists to distinguish between low -cost tourism products and improve the quality of tourism products and tourist satisfaction, the Kunming Culture and Tourism Bureau launched a special actions for the construction of the integrity market operation system. Essence The work was launched in May 2020 during the epidemic. By evaluating the "quality tourism" line products, the basic guarantee line price, service system and service quality of Yunnan tourism products were gradually restored to the quality of the tourism products, helping and strengthening, and effectively guided tourists to improve consumer identification. Capability, opening up tourism integrity consumption channels, to provide new models of transformation and upgrading in order to continuously improve product supply quality, market supervision quality, and publicize the quality of marketing.

(2022 "Quality Tourism" assessment meeting)

In September 2020, the Kunming Tourism Supervision Detachment was supervised throughout the process, the Kunming Tourism Association organized an assessment, the Kunming Tourism Promotion Association and the Kunming Tourism Association publicized without shopping, and the "Quality Tourism" route project accompanied by the same tour guide driver. online.

("Quality Tourism" promotional manual)

The "Quality Tourism" route products passed by expert review are printed on the product sales page with a specific logo logo of quality tourism routes, and hired third -party professional institutions for tourists to visit. Reserve or cancel recommended qualifications.

Visitors can log in to the "High -quality Products" column of "Kunming Tourism Quality Supervision Network" column in the "Kunming Tourism Quality Supervision Network" column inquiries in Kunming Tourism Supervision Detachment. Choose a reassuring tourism product line provided by legal travel agencies.

("Quality Tourism" offline training activities)

The "Quality Tourism" project has been launched so far, and 23 travel agencies have passed the evaluation that it has launched 50 quality tourist route products involving multiple hot spots in Yunnan.

Kunming took the initiative to select and launch the "quality tourism" route products to guide travel agencies and travel companies to consciously resist "unreasonable low -cost travel products", continuously improve the quality of tourism products, and follow the road of high -quality development of tourism.

("Quality Tour" a hundred outstanding tour guides oath activities)

Online and offline to promote the promotion of "quality tourism" line products

In order to maintain the steady development of the online tourism market, during the holidays and summer vacations this year, the Kunming Tourism Supervisory Detachment issued the cooperation with the official website, official micro, public account, and the media, and issued Yunnan Tourism Consumption Tips, Internet Participants to the society from various channels. More than 20 information such as the group consumption warning, non -funded counterfeit travel agency, counterfeit travel website and online stores. Inform tourists how to identify low -priced groups, how to avoid falling into the trap of low -cost groups, and not easily transfer information such as transfers to sales staff. And informed tourists, "Kunming Tourism Quality Supervision Network" through the official website of the Kunming Tourism Supervision Detachment can inquire about qualified travel agencies, regular -value tourism products and practitioners, and filing websites and online stores.

("Quality Tourism" Airport Propaganda Activity)

In addition, the two associations of the Kunming Cultural and Tourism Bureau and the Kunming Tourism Association and the Kunming Tourism Promotion Association held two "Spring Covenant · Quality Tour" -Sun Kunming Travel Agency "Quality Tourism" positive travel certification travel line online publicity The event, through the official website, public account, and Weibo, and multiple new media platforms have published a number of manuscripts of publicity and quality tourism routes. Many media platforms such as Cultural Tourism Headline News Network, Kunming Information Port, Kunming Daily, and Palm Spring City have also carried out publicity and promotion, and organized multiple "quality tourism" offline publicity and promotion activities at the tourist distribution center, airport, railway station and scenic spot. Volunteers have always distributed "quality tourism" line product promotion information in 30,000 copies, playing "quality tourism" line product promotion videos on large screens.

("Quality Tourism" Shanghai Travel Fair Promotion and Promotion)

Kunming has carried out a series of tasks of rectification of online tourism market online and offline, launched "quality tourism" regular -price tourism products, effectively cracking down on illegal tourism products, effectively guiding tourists to "avoid pits", and preliminary results in the improvement of tourism market order.

(Quality tourism Xishan Promotion)

In the next step, the Kunming Tourism Supervisory Detachment will continue to carry out "unreasonable low -cost travel products", actively purify the order of the online tourism market, undertake the responsibilities and obligations of the competent tourism department, and continue to work hard to improve the satisfaction of tourists.

Cultural Tourism Head Forty Media Reporter Li Hang Correspondent Wang Yanbinwen

Kunming Tourism Supervision Detachment Map

Editor Liu Rongshan

Review Huafang

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