Why can a leaf rich be rich in the people?Zhejiang University Yellow Land Program, Ziging Student Anji White Tea Fragrance to Find the Communist Party

Author:Science and Technology Finance Time:2022.07.18

On July 9th, the Anji Practice Group of Zhejiang University's Huangli Grassroots Practice Growth Plan to conduct visits and investigations in Xilong Township, Anji County. The members visited the young creators who bravely stood in the rural rejuvenation and investigated the white tea industry of "a leaf rich" in the white tea industry.

On the morning of the 9th, the Anji Practice Group of Zhejiang University's yellow land grassroots practice growth plan and the Practice Group of Peking University and the Practice Group of Beijing University of Aeronautics and Astronautics were conducted in Xilong Township, Anji County. The Practice Team first visited the DNA Digital Mugao Commune. The person in charge introduced the novel concept of digital tourism, and explained the unique lifestyle of "multi -form" and "custom" in this model. Young makers show the members of the group how young people can exert their creativity to promote rural development -activating idle huts, opening cultural and creative stores, improving the utilization of land resources, and improving the quality of life of tea farmers.

The practical group came to Xilong Fairy Agricultural Development Co., Ltd. to visit the tea field. Song Changmei, the representative of the 18th National Congress of the Communist Party of China and the founder of the company, tells the deeds of establishing a women's cooperative and driving the rich. In 2001, under the guidance of the government, Song Changmei took the lead in combining eight major tea households to establish Anji County Women's Tea Cooperative to fully integrate and utilize resources to drive more tea farmers to move towards standardization, standardization, and industrialized planting. Lay a solid foundation.

On the afternoon of the 9th, the Practice Regiment successively investigated the tea companies of Huangfu Tea Industry, Tea Farm, Qiandaowan Tea Industry, and Word Mo Tea Farm. Huangfu Tea Industry and Qiandaowan Tea Industry are the earliest group of tea companies in Anji. Compared with market sales, operators pay more attention to the tea itself. From the planting and growth environment of tea, they are committed to improving the quality of tea. Practice the overall development of the tea industry.

It is just that the tea farm uses the e -commerce platform to live and bring the goods to expand the sales group, so that Anji White Tea is well known to the majority of netizens, and better drive the surrounding tea farmers to open the sales. Founded by Jia Wei, a youth of the Yomao Tea Return, he innovatively developed products such as "Handmade Anji White Tea", "Anji Black Tea" and "Osmanthus Tea". Diversity and uniqueness. A piece of leaves, in different tea companies, emit different tea fragrances, and go out of a way to get rich.

From the aspects of business models, sales methods, and corporate characteristics, the group members conducted detailed investigations and interviews with Anji Tea companies to understand the current development of Anji White Tea. Enterprise operators introduce the development history, development status, development bottlenecks, and the future planning of the enterprise, and combine their own experience to share entrepreneurial perceptions and experiences, so that members have a renewal perspective of innovation and entrepreneurship.

In this special practice of innovation and entrepreneurship, members of the Practice Team have a deeper understanding of the original intention and process of Anji County's innovation and entrepreneurship through industrial investigations; through the research of special topics, I understand the work of promoting common prosperity and rural revitalization in Anji. Important position. Members of the Practice Team said that in the future, they will dare to innovate and entrepreneurship, strive for the first time, build the road of revitalizing rural rejuvenation, and compose a common wealth of Huaying.