The Huizhou property market sold more than 40,000 commercial housing in the first half of the year

In July, Huizhou real estate industry entered the second half of the market in 2022. Looking back at the market in the first half of the year, although the market is in the deep adjustment cycle and market transactions are hovering at a low level, under the co -promoting the main body of the government and enterprise parties, the market sales have pulled out a "Changyang Line" from monthly. Market confidence.

Recently, Huizhou Housing and Construction Department, Central Plains Real Estate, Huimin House and other industrial monitoring agencies have released half -year market transaction statistics, and the property market has surrendered the "transcript" for half a year. Comprehensive data shows that the Huizhou property market sold a total of 4,1357 new commercial housing in the first half of the year, with an average daily sales of about 227.2 suits, and the market showed a monthly upward market.

Huicheng property market blooms more. Huizhou Daily reporter Zhou Nan

The transaction increases the stable and orderly housing prices month by month

"In the current market environment, all parties in the industry should give up unrealistic expectations, do their own things, make it lightly, and start again." At the Municipal Real Estate Industry Symposium held earlier this year, the Municipal Housing and Construction Bureau is responsible for the responsibility People have made the above explanation of the market in 2022, requiring enterprises to return to the origin of the industry, do things in a down -to -earth, and develop stable and orderly.

According to the semi -annual data released by various institutions, the property market in the first half of 2022 was hovering at a low position.

In 2021, individual real estate companies were sleepy, and many real estate projects in Huizhou were affected by stopping work, and the real estate market sales quickly "frozen". From the initial panic to real estate companies, it has gradually begun to face and cope with market changes. The "guarantee and delivery of the building, insurance delivery" is carried out in an orderly manner, the development space of the price and the exchange of volume, the policies are frequent, and the market confidence has steadily returned. This reflects the dynamic changes of sales in the property market transaction data. From the perspective of monthly transactions, the market that rises monthly will gradually show market vitality.

Data show that from January to June this year, the number of new commercial housing networks in the city was 4210 units (458,200 square meters), 2264 units (235,400 square meters), 3452 units (382,700 square meters), 3940 sets (433,100,000 sets (433,100,000 ), 5009 sets (515,100 square meters) and 8061 sets (880,800 square meters). Since the Spring Festival holiday, the market has entered a continuous rising channel, showing a rising market for 4 consecutive months.

If the sales data of full -caliber commodity properties, the number of new commodity properties traded in the first six months reached 7349 units, 3590 sets, 5393 sets, 6412 sets, 7160 sets, and 11,453 sets. Essence Although compared with the existing market downward, the vitality of the market still makes the industry happy.

It is particularly worth noting that in June just in the past, after several months of rising markets, the city's newly -built commercial housing signed transactions reached 8061 units and 880,800 square meters. 10,000 square meters, returning to a single month of 1 million square meters in a single month.

In addition, in terms of price performance, according to the "Economic Operations of Huizhou from January to May 2022" released by the Huizhou Municipal Government's official website, the sales area of ​​commercial housing in the first May of which was 4.6727 million square meters, sales were 54.373 billion yuan, and the price of new houses was 11636.3 yuan. /Square meter, compared to the average price of 12,500 yuan/square meter in the same period last year, the market price has decreased steadily, and the price conversion strategy launched by enterprises is working.

"The strategy of favorable policies, continuous and continuous corporate price exchanges, and the cooperation of all parties in the industry are entering the stable recovery process." Ye Yuding, senior manager of Huizhou Zhongyuan Real Estate Strategy Research Center, believes that the trading market that even rises on the month represents the market. Constant stability and acceleration reconstruction of confidence and market value.

Regulate the restoration of market confidence in the new policy to introduce the new policy

Since Huizhou issued the "Notice on Further Strengthening the Supervision and Management of Real Estate Markets in Our City" in October 2016, the regulation of Huizhou property market has lasted for nearly 6 years. The early market regulation was mainly to calm the overheated market. The introduction of the new policy of the property market in 2022 was to promote the real estate market to return to the track of healthy development.

Paying attention to half a year of data, behind the value of the transaction value reflects the impact of policy changes. Since the second half of last year, some of the top -housing companies have fallen into the dilemma of capital liquidity, market confidence has encountered blows, and the property market continues to hover at low positions. Beginning this year, Huizhou Housing and Construction Bureau, Municipal Natural Resources Bureau, Municipal Finance Bureau, Municipal Housing Provident Fund Management Center and other departments have successively launched relevant support policies, and the market has gradually showed a recovery momentum.

On April 30, in the context of the early central and provincial relief policies, 6 departments including Huizhou Housing, Urban -Rural Development Bureau, and Municipal Housing Provident Fund Management Center jointly issued the "Notice on Promoting the Healthy Development of the Real Estate Industry and Pick -Circulation" ( The following is called "Huixiu"), and comprehensively imposed policies from the aspects of loan support, pre -sale fund supervision, land transfer, provident fund loan, and housing sales policies to support the public's reasonable housing needs.

While the policy release of the market, the Municipal Housing and Urban Construction Bureau, the Municipal Housing Provident Fund Management Center and other departments quickly started the implementation of the policies. Implement the first implementation, and effectively reduce pressure for the citizens.

In terms of credit, it has also gradually released favorable policies. After the Huizhou Branch of Construction Bank clearly implemented a 4.25%first home loan interest rate and a 5.05%second -home loan interest rate from May 27, Huizhou Bank industry quickly followed up and implemented. At present, more than 30 banking agencies in the city have all implemented the interest rate level, significantly reduced the loan cycle, and provided financial support for citizens' home property. In addition to the support at the policy level, the competent authorities and industry associations have also begun to "enter the market" to guide assistance. Focusing on the reasonable needs of the citizens' home homeland, the Municipal Housing and Construction Bureau Joint Housing Association launched the "Purchase of Housing Purchase", Zhongkai Real Estate Center and other departments to launch Huimin An Family Public Welfare Activities, the Municipal Provident Fund Association launched the "Huimin Anju" housing provident fund deposit employee to buy a house to buy a house to buy a house to buy a house. Preferential public welfare activities, etc.

"Effectively ensure the reasonable housing needs of citizens, and comprehensively promote the stable and orderly development of the real estate market." Vibrant real estate market environment.

Zhou Yuren, managing director of the East of Guangdong Company, said that after the adjustment of the first half of the year, the policy and fundamentals of Huizhou property market have been clear. Huizhou's economic development momentum is good, and industrial agglomeration brings vitality. The current market is a good opportunity for enterprises and home buyers. Enterprises need to return to their original intentions, refine themselves, and continue to provide customers with high -quality products and services.

Today's Huizhou.com data chart.

Huicheng leads the demand for self -occupation in all counties and districts to lead

Focusing on the situation of the property market in various counties and districts in Huizhou, the differentiated development of different regions is still obvious.

Different from the consumption habits of buyers in the epidemic environment in 2020 and 2021, the consumption habits are more focused on favorable and valuable value. In the first half of 2022, the practicality of living has become the focus of consumer attention.

According to the official sales data of the county and districts, in the first half of 2022, a total of 4,1357 new new product property data in the city were distributed in 7 counties and districts: 11345 sets of Huicheng District, 7361 sets of Zhongkai High -tech District, 4254 sets of Huiyang District 4254 sets , Daya Bay Economic Development Zone 6572 sets, 7731 units in Boluo County, 3148 sets of Huidong County, 946 sets of Longmen County.

As the central area of ​​Huizhou, Huicheng District has always been a popular area for real estate sales. In the first half of this year, it became a "cockpit stone" of the trading market. Relying on the stable development of the complete urban supporting facilities and the new city platform and industrial projects, Huicheng is a concentrated area for urban residents' self -occupation demand, becoming the only city group in the city in the first half of the year, and has greatly led other counties.

Followed by the market for Boluo County and Zhongkai High -tech Zone. As the city's production and city integration section, Zhong Kai has continued to increase in the supply volume of new house products in recent years. In particular, the "benefit people's settlement" preferential activities organized by multiple departments were implemented, and consumer parties facilitated the docking, which led to the realization of 7361 transactions.

Compared to Huicheng and Zhongkai, the emergence of the Boluo Property market has become the biggest surprise. The 7731 sets of half a year, the transaction volume is second only to Huicheng. With the continuous strengthening of the trend of Huibo City, there are many stations in high -speed rail rails, and the continuous efforts of town street markets such as Shiwan and Yuanzhou. "The attributes have become more and more destinations for the people who are more and more needed for citizens.

No, in recent years, Huiyang and Daya Bay, which have reached the high level of transactions, have performed well. Although the New Deal has effectively removed the two districts out of the key restrictions, relying on the demand for cross -city home property in Shenzhen, recovery slowly in the environment where the epidemic is repeated. In the past, Huiyang and Daya Bay, which were in hand with Huicheng in the main city, had less than 10,000 sets of transactions in the first half of the year. As a concentrated area for tourism real estate development, Huidong and Longmen are still in the process of slow dewling, waiting for the market to comprehensively recover.

"In the past few years, whenever other cities have restricted purchases and regulation, Huizhou Linshen, Linuan and other areas have good sales performance, but the current epidemic has increased uncertainty, and the movement of personnel is not as smooth as before. The market sales that require support is sharply decreasing. "Ye Yuding introduced that with the adjustment of the regulatory policies of various cities, the policy advantage of the Huizhou real estate market is no longer obvious. Just need to buy a house will become the main demand of the Huizhou market. Services can really win customers.

Leading house companies have good performance and continue to deeply cultivate Huizhou market

"The real estate market has bottomed out, and there will be obvious improvement in June." At the Vanke Annual shareholders meeting on June 28, the chairman of the Board of Directors of Vanke said that the Huizhou project gave him confidence and at least the house in Huizhou could be sold.

In fact, the Huizhou project can not only be sold, and many companies are also selling well. Country Garden, Xinghe Holdings, China Resources Land and Longguang Real Estate have achieved a transaction from 1 billion yuan. 11.

According to corporate sales statistics, in the first half of 2022, Country Garden Group, which has been dominated for many years, was launched again, with a sales of 3.807 billion yuan in half a year. Following the followers of Xinghe Holdings, China Resources Land and Longguang Real Estate, they achieved 1.503 billion yuan, 1.443 billion yuan and 1.325 billion yuan in transaction performance.

Following the list of enterprise sales, Longhu Group, Zhongzhou Holdings, Helenburg, Dewei Group, Sunac and Taifeng Real Estate ranked 5th to 10th, all of which have achieved over 500 million yuan transactions. CCCC Real Estate, Vanke Real Estate, Century Real Estate, and Ministry of Five Mine Real Estate ranked 11-20. Except for the 11th place, CCCC Real Estate achieved 515 million yuan in transactions. The sales performance of 9 other companies concentrated in 339 million to 479 million yuan. Essence Longhu Group relying on Tianyu's original garden, Chunjiang Tianjing, Baixian Mansion and other projects to concentrate on the market. It leapt to fifth in sales of 807 million yuan without entering the list last year. Among the top 20 real estate projects of the transaction data, Country Garden Shili Silver Beach, China Resources Xijiang Runfu and Taifeng Moma Lake achieved a single disk sales of 1.053 billion yuan, 823 million yuan and 507 million yuan, and the remaining 17 real estate project sales The amount is concentrated from 242 million yuan to 498 million yuan.

"More real estate projects have achieved good transaction performance, and no longer concentrated in some companies and some real estate as before." Zhou Yuren introduced that from the perspective of real estate project attributes, Xijiang Runfu and Jiang Yucheng all have very very much. The strong self -occupied attributes, the development and supporting construction of Jinshan New City area are constantly being improved, and are becoming a new residential area for citizens' preference.

The distribution and changes of market transactions have pointed out the direction of enterprise investment development. Zhou Yuren introduced that in the current market environment, projects and areas that can obtain high -level sales means that the attention of the region and high development value.

This has been confirmed in the land market. On July 4, five commercial residences were hung in Huicheng District. After final bidding, companies such as Longsheng and Dewei spent a total of 3 billion yuan. According to Liu You, the general manager of Huizhou's veteran real estate enterprises and the general manager of the marketing center of Dewey Group, the determination of the Group and Huizhou's determination is firm. "Huizhou has proved its development potential, and the deepening layout here is undoubtedly wise." Liu You said.

■ Reporter Notes

The potential and vitality of the city support the development of Huizhou property market

At present, the journey of 2022 is more than half, and it is time to summarize.

What is the market prospect and whether to buy a house and whether it is desirable to cultivate the layout ... During the visit, in the face of market changes, many real estate industry practitioners said that they have never encountered such a market and do not know what to do to be useful.

Combing the property market transaction data in the first half of 2022, although the market rising monthly is worthy of joy, compared with the performance of sharp slipping in previous years, it cannot be ignored. How to promote the more orderly development of the Huizhou property market? Based on the current and steadily improving, it is the key. With the introduction of regulatory assistance measures and the steady advancement of the "insurance delivery building", it is the key to guide the marketing parties to pay more attention to urban value and market value.

The development of socio -economic development is the basis of the value of the property market. The competent authorities and industry enterprises should pay more attention to the development potential of urban industries and ecology. Huizhou is deeply intensive and deeply melted, the rail transit and industrial projects are gathered and developed. For investment companies that have passed the downturn market, they should see the benefits of urban development, return to the origin and common sense of the industry, build houses and serve well, so that citizens to buy houses can truly live comfortably.

For buyers, you can better understand the history and development vitality of Huizhou, and determine your determination to live in peace and career.

● Southern Daily reporter Zhang Feng

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