Laoshan: Go to "Poetry and Far" in cultural heritage

Promote the creative transformation and innovative development of traditional culture, and build an excellent traditional culture inheritance development area at high levels

Laoshan: Go to "Poetry and Far" in cultural heritage

The Emperor East Tour, entered Laoshan to visit the immortal; Zheng Xuan talked about the scriptures, and taught in Laoshan ... Laoshan, a rich natural landscape has a variety of historical heritage, which has no shortage of cultural allusions, and carries the ocean view of the culture of this place.

In the process of high -quality development of the regional economy, how to transform rich historical and cultural resources into endogenous motivation to help industrial development? Laoshan District is well versed in the creative transformation and innovative development of traditional culture. In the process of the inheritance of excellent traditional culture, he went to "poetry and distant". Like the Shandong Shan Laoshan Non -heritage experience center, which is "full".

On July 1, the 1,000 -square -meter Shandong Hand -made · Laoshan Non -heritage experience Center was officially listed. On the spot, excellent non -heritage project hand -made works, museum cultural and creative products, as well as Laoshan paper -cutting, silk enamel, living characters printing, printing, and printing, and printing. Traditional techniques such as clay sculpture have attracted a large number of tourists to stop and see, experience, and the charm of traditional culture is evident.

In fact, this is just one of the many measures in Laoshan District's inheritance of excellent traditional culture. At the Provincial Party Congress, which was just held not long ago, the "high -level construction of Laoshan Outstanding Traditional Culture Inheritance Development Area" was key points. Based on this, the basic content of the cultural value of Laoshan in the new era is the creative transformation and innovative development of Laoshan culture, and the outstanding traditional culture can truly "live" the meaning of its deserves.

Guqin performance.

Long -term culture & young district

Wenmaiyuan has a long history. For thousands of years, Laoshan's unique resource endowment has accumulated deep cultural heritage.

Here Taoist cultural resources are rich, and they occupy an important position in the history of Taoism. Here are a unique folk customs of Shanhai culture. Folk customs featuring mountains and sea landscapes have become important humanistic tourism resources. Here the red culture is passed down. Red cultural resources; there are also folk literature, folk music, folk dances, folk art and folk song art, which are full of folk culture, which not only reflects the simple civil style here, but also a rustic atmosphere ...

Compared with the long Laoshan culture, as the most "young" main city in Qingdao, the establishment of the Laoshan District is less than 30 years. But it is also due to this "young" that makes the inheritance of Laoshan's excellent traditional culture more creative and innovative.

In Laoshan, culture has become an important resource and endogenous motivation for developing industries. Taking Wang Gezhuang Da Bun as an example, as a non -heritage product, Wang Gezhuang Bao, who has inherited more than 500 years, has been labeled with an Internet celebrity in recent years. The steamed buns are nearly 16,000 tons, with an output value of more than 100 million yuan.

In order to keep the popularity of this net red product, while encouraging the inheritance of traditional craftsmanship, Laoshan District actively guides practitioners to inject innovative elements into Wang Gezhuang's buns. On the one hand, the pattern of innovative steamed buns continues to launch high -value, meaningful tricks; on the other hand, the operating model of innovative steamed buns, through the holding of the large steamed bun culture festival, promotes organic integration of local products and cultural tourism resources, and also achieves organic integration of local products and cultural tourism resources, and it will achieve organic integration of local production and cultural tourism resources, and it will achieve organic integration of local and cultural tourism resources, and it will achieve organic integration of local and cultural tourism resources, and it will achieve organic integration of local and cultural tourism resources, and it will be organically integrated with cultural tourism resources. Through the online sales platform, Wang Gezhuang's "circle of friends" is spread at home and abroad.

Relying on the long Laoshan culture, since this year, Laoshan District has continued to strengthen the protection and activation of cultural relics on the one hand, explores the introduction of social forces to participate in cultural protection, and continuously improves the level of cultural relics; on the other hand Culture "entering scenic spots, communities, campus and other activities, actively explore the establishment of non -heritage exhibition halls in the Dahe Dong customer service center, establishing the Laoshan Non -Heritage Experience Hall in the Golden Land of Erlongshan Scenic Area in the Yangkou Scenic Area, and promoting and spreading traditional culture.

Laoshan's mission and opportunity

As an important part of promoting the construction of a socialist cultural power and improving the soft power of the country, the importance of inheriting and promoting the excellent traditional culture of China is self -evident.

This is the only way to build a high -quality new city of modern international metropolis in Laoshan District. In the process of high -quality development, we must not only pay attention to the development of material levels, but also pay attention to the excavation and inheritance of excellent traditional culture. Relying on the unique cultural resources of Shanhai, we must optimize urban design, improve urban functions, and introduce cultural elements.

This is a strategic task given to Laoshan at the provincial and municipal level. Qingdao is going to strive to create a model of civilized civilization in the country. The model of creating a heavy culture is one of the key parts. It requires inheritance and promoting the excellent traditional culture of China, making the soft power of urban culture into a hard support for civilization; At the party congress, Laoshan was also highly hoped with Qufu, Zibo, Taishan and other places. Based on this, Laoshan must take the initiative to seize opportunities and take the mission task, and make new contributions to the creation of a new situation of high -quality development.

Inheriting the excellent traditional culture, it also brought new development opportunities to Laoshan District.

Culture has vitality only by integrating life and combining with the industry. Taking the long holiday of the Dragon Boat Festival as an example, behind the number of attractions in Laoshan District, it is inseparable from the deep combination of traditional culture. According to reports, during the holidays, the Laoshan District Library, Cultural Museum, and various scenic spots and museums have launched relevant cultural tourism activities.

Among them, Laoshan Academy launched the "Dragon Boat" jumper competition to create a new version of the shadow drama "Laoshan Taoist", which interprets traditional myths and legends lively; February 2 Farm launched a dried dragon boat "粽" mobilization, pot game, Dragon Boat Festival folk classroom, dragon boat, dragon boat, dragon boat, Waiting for activities, attracting a large number of parent -child tourists; cultural and creative companies such as the Cup Museum combined with Laoshan's products and traditional Chinese customs, and launched Qingdao Youli and Laoshan Haopin Series Cultural and Creative Products ... In Laoshan, through deep integration with the tourism industry, culture The tourism industry has become one of the four leading industries, and is the "power source" and "cockpit stone" of the economic development of Laoshan District.

Let the excellent traditional culture "live"

According to the spirit of the Provincial Party Congress, the current "Laoshan Cultural Inheritance Development Demonstration Zone Master Plan" is being prepared, and the "Laoshan Taoist Construction Group Protection Plan" is being implemented quickly, and supports the profound Laoshan Taoist culture of Laoshan Essence At the same time, the academic community is encouraged to strengthen the research on Laoshan's cultural research, improve the cultural taste of Laoshan, enrich the content of the tourism culture of Laoshan, and promote the high -quality development of the Laoshan cultural tourism industry.

Further analysis, it is not difficult to find that behind this series of measures, the core is to promote the creative transformation and innovative development of excellent traditional culture, and activate the vitality of excellent traditional culture with the spirit of the times.

Let the excellent traditional culture "live" requires market -oriented operations, especially leading enterprises. In the past period of time, the cultural tourism industry in Laoshan District has always lacked the driving of head enterprises. Relying on high -quality resource endowments, Laoshan District must work hard on the project to promote film and television animation, music performing arts, creative design, arts and crafts, publishing media and other companies. Laoshan gathered, through market -oriented operations, build a platform for folk culture and festival cultural brand experience to promote the inheritance and innovation of excellent traditional culture.

To "live" excellent traditional culture, you need to be younger. In recent years, the popularity of cultural and creative cultural and creative in the Forbidden City and the burst of Sanxingdui cultural and creative fire have greatly benefited from catching the hearts of young people in addition to their own cultural heritage. With a large number of high -quality IPs such as Laoshan Taoist princes, Laoshan District, we must break the traditional thinking and increase innovation, develop cultural and creative products that integrate Laoshan's characteristic folk customs, so that Laoshan's excellent traditional culture will truly integrate into modern life.

To "live" excellent traditional culture, it needs diversified display. We must be good at using social media, short videos, live broadcasts, and even more diverse methods such as VR and AR to spread excellent traditional culture. The virtual reality industry is the advantageous industry of Laoshan District. While promoting the development of industrial projects, at present, Laoshan District is still preparing to build a VR experience center. It intends to let the public feel the charm of VR through market -oriented operations. Combining excellent traditional culture with VR and showing a traditional culture to display traditional culture is undoubtedly significant to the inheritance of the excellent traditional culture of Laoshan.

Concentrated forces to build a gathering place for cultural masters, gathering cultural products, gathering cultural renamed places, and gathering place for cultural brand activities. A excellent traditional cultural inheritance development area is rising in Laoshan. (Qingdao Daily/Guanhai Journalist Yi Tao Correspondent Liang Taihong)

Qingdao Daily, July 17, 2022

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