Shanghai's fashion trend consumer kinetic energy is sufficient.

Zhongxin Jingwei, July 18th. "Usually it has received so many aurora blue courier boxes, this is the first time I have seen it!" After 95, the boy Xiaofan specially came to the theme exhibition hall of the Aurora blue courier box in front of the object. In the exhibition hall, different theme sectors such as the global new product starting area, the Guochao brand incubation area, the Shanghai Fashion Exhibition Area, the interactive area of ​​the artist, the quality management model display area, and the sustainable fashion display area attract the audience to stop.

The "Shanghai Manufacturing Better Exchange" is led by the Ministry of Industry and Information Technology, co -sponsored by the Shanghai Economic and Information Commission, Shanghai Commercial Committee, and Shanghai Market Supervision and Administration Bureau. As a representative enterprise of Shanghai's new economy, the acquisition APP is invited to participate, and launched the theme activity of the "Three Products Nationwide, Get the National Tide Season" online. The "Digital Three Products" strategy continues to promote the high -quality development of the high -quality development of digital transformation and empowering the fashion consumer goods industry.

It is understood that the fashion consumer goods industry was first included in the “Fourteenth Five -Year Plan” planned industry category in Shanghai. The newly compiled "Shanghai Fashion Consumer Products Industry High-quality Development Action Plan (2022-2025)" proposed that by 2025, the industrial scale will achieve more than 520 billion yuan, and build 10 fashion consumer goods industry smart factories and 100 fashion consumer goods industries Special digital application scenarios, 1,000 fashion consumer goods and shopping, service, and cultural integration scenarios.

The obtaining APP infiltrated by Shanghai Fashion Gene, with the innovative model of "identify first and then shipped", gathers new new products and trendy brands in the world, becoming the first choice for young people's quality and trend consumption, and allows fashion consumer goods stations to "Made in Shanghai. "The C position helps Shanghai to establish a" fashion capital "status that leads fashion and define the trend, so that Shanghai becomes a place of fashion production, trendy gathering place, innovative sources, and consumer leadership.

"Demonstration of gains" continues to be out of circle, and quality assurance boosted consumption upgrade

At the scene of "Made in Shanghai", many young people watched a unique incense furnace of traditional Chinese beasts. The staff introduced, "This beast is called 獬豸, which is a genre beast that distinguishes from the" Shan Hai Jing ". There is also the body text of‘ identifying authentic ”on the incense burner.”

It is understood that this incense burner is jointly created by the Western APP and the local brand of ceramic art combined with Chinese traditional craftsmanship and trendy culture. "This is simply a god beast for the winner." Chongqing boys who visited the scene said, "The image of identifying the authenticity, and the impression of the genuine product with the identification is very consistent. sense."

It is reported that from the first commodity transaction, the acquisition app strictly adheres to the "first identification, then delivery" model, and conducts multiple identification inspections on each piece of product. After confirming the quality of the product, it will be equipped with the exclusive "anti -counterfeit kit", and then send it to consumers.

Because of the insistence on "quality", young people who pursue quality gathered in the obtaining apps, and they also chose to buy moisture clothes, luggage accessories, 3C digital, beautiful makeup, sports outdoor, toy musical instrument, home appliance home furnishing Fashion consumer products such as artworks; at the same time, gains continue to attract global fashion consumer brands to conduct in -depth cooperation. As of now, more than 300 well -known brands have officially settled in, and more than 5,000 big names have reached official cooperation with gains, and continuously enriched and diverse fashion trends.

Since the implementation of the "three products" strategies of the "three products" of "increase varieties, quality, and brand" in 2016, all parties have paid great attention. The five departments of the Ministry of Industry and Information Technology jointly released the "Three Products" Action Plan "shows that meeting and create consumer demand, enhance the role of consumer driving, and promote the consumer goods industry to accelerate the mid -to -high -end operation goals.

Experts point out that in the context of conforming to consumption upgrades and continuous improvement of quality competitiveness, the discrimination of gains and things continues to "out of the circle". The consumer market has entered a stage of mature, long -term, and dynamic development, stimulating consumer vitality, and serving consumption upgrades.

Traditional culture enters the young "context", Shanghai's "old three pieces" transformed into "new" fashion in the acquisition app

Guo Chao brand and Shanghai brand are the "highlights" of this good exchange event. In the exhibition hall of the gains, dozens of products from new and old national tide brands from Hui, Phoenix, Shanghai, Huoxi, Xi Jia, Lost in Echo, JRS, etc. become the focus of attention to young people, in fashion, trend, innovation In the tone, the unique charm of traditional Chinese culture shows.

In the "Global New Products", aerospace enthusiasts and post -00 girls are soaked in a collection -grade astronomer to "move". According to reports, this is the first collection of Chinese aerospace collectors jointly released by "Aerospace Cultural and Creative" jointly released by "Red Textile Culture", which was launched globally at the gain app in January this year. "This hand is equipped with the precious Long March rocket fragments when the astronaut's first space walking mission. Insert the hand to light up the rocket fragments protective cover. The sense of ritual is full. The feeling of the realm. "Bubble said.

Shanghai brand watches and Phoenix bicycles, such as the "old three" in Shanghai, also appeared in the more fashionable and trendy appearance. It is reported that in April of this year, Phoenix Bicycles settled in the gain app, combined with the characteristics of young people's love of outdoor cycling campaigns, and launched nearly 60 new products such as commuters, highway cars, mountain cars, and riding helmets. Product line, in the future, it is also planned to open up custom product lines for acquisition users. Related data show that within one month settled, the sales of Phoenix bicycles increased by more than 6 times. As of now, Phoenix bicycle sales have doubled their weekly sales. "Shanghai Design" is an important way to accelerate the transformation of Shanghai manufacturing to Shanghai. The gains born in Shanghai have become the connection of Shanghai culture and national tide brand, and convey the story of Shanghai to young people. New Guo Chao brand Guuka and Unifree "Marriage" Shanghai Fine Arts Film Studio respectively, let classic national -man's upper body clothing such as "Nezha", "Shuke and Beta", and other young people with fashion consumer goods as carriers as carriers as carriers. Transmit Chinese traditional culture.

In addition, since 2020, the winner APP has held the "National Tide Design Competition" for three consecutive years, using Chinese culture as an creative point, and guides the younger generation to seek design inspiration from traditional Chinese culture. While helping young people to establish cultural self -confidence, Form a new model of the national tide brand incubation.

Industry insiders pointed out that young groups have a leading role in consumer innovation, and young people's personalized and diverse consumer demand will accelerate the high -quality development of the fashion consumer goods industry. New economic enterprises such as gains APP have continuously used the digital economy advantage to increase the construction of the "four major brands" in Shanghai. Co -advancement, accelerating the formation of higher levels of dynamic balance of demand traction supply and supply creation demand is of great significance, and it is also a vivid practice of the "Three Products" Action Plan. "(Zhongxin Jingwei APP)

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