In the era of global tourism, 4 major issues and 6 major methods in the scenic spot

1. Several problems existing in tourism marketing in scenic spots

1. Full brand awareness

2. High -priced competition is serious

3. Marketing products are new

4. Marketing means backward

2. How to make the scenic area get better benefits

1. Clear goals and clear directions

2. Settled and positioning, the people are reasonable and reasonable

3. Word of mouth dissemination, you must also have confidence

4. Know how to make potential and win quickly

5. Focus becomes hot spots

6.

In recent years, with the continuous development and growth of the tourism industry, many scenic spots have been expanding, formats have continued to extend, and hardware has been upgraded. However, there are many problems in tourism marketing.

In the era of global tourism, how to make your tourism resources be familiar with, patronize, patronize, and even love again, this should be a realistic issue of a real tourist product operator.

1. Several problems existing in tourism marketing in scenic spots

1. Full brand awareness

Some companies have spent decades to create a brand, but this is not just as simple as eating and sleeping. It is the fire of a continuous burning of a scenic spot.

2. High -priced competition is serious

Gaoming's marketing is to let others take the initiative to come to you, and the low -cost promotion is that you put down your face to find others. At present, many scenic spots in my country use low prices as a price means to expand the tourism market, severely disrupt market order, damage the brand image of tourism, and form a vicious circle of low -cost marketing, which greatly hinders the scenic area. development of.

3. Marketing products are new

The marketing of Chinese scenic spots in the scenic area is insufficient, the scenic resources and cultural resources are not excavated, and the products of the scenic spots are less and the product updates are slow. As a result, the products of the scenic area are insufficient, and there is no highlight to be sold.

4. Marketing means backward

At present, operators in my country's scenic spots mostly rely on traditional ways to solicit tourists. The most promotional and promoting methods are to send single pages or business cards. A few operators have set up promotional web pages on the Internet and achieved certain marketing results. However Reasons such as small quantity, simple function, lack of management, etc., have not achieved the expected marketing effect.

2. How to make the scenic area get better benefits

So, the question is, how should the scenic tourism marketing do to get better benefits?

1. Clear goals and clear directions

The strategic goals are clearly seen, determined that the goal has the basis, and avoid blindly pursuing the tall. Knowing how to be flexible, it is far away. It was originally a small mountain village that shouted like Dubai every day, and being a world tourist destination can make people feel ridiculous. To recognize your own status and set up practical goals.

This requires market changes to be grasped at hand. It is necessary to keep up with the market development situation, based on the market, and find the most critical breakthrough point.

2. Settled and positioning, the people are reasonable and reasonable

It is not blind, but also clear. To set the positioning in accordance with its own reality, it is accurate! The accuracy is approximately walking with the people. From the perspective of tourists, knowing the needs of tourists can travel marketing can be self -contained.

The core of playing marketing is that it is adapt to people, adapt to local conditions, and adapt to time, and flexibly respond to the market demand.

3. Word of mouth dissemination, you must also have confidence

The characteristic of bubbles is to break it. The method of cracking is to continue to blow, blow out more bubbles, and the better the propagation effect! There is connotation to blow, technical and physical support, it must not easily break through. At the same time, the tourist destinations have distinctive resources to build attractions, have good basic service facilities, have rich tourism products, humanized supporting services, and give tourists a strong comfort.

Visitors have a satisfaction and natural reputation. The greater the marketing value of "blowing", the event with the majority of tourists blowing together and blowing the reputation.

4. Know how to make potential and win quickly

Corporation requires the human resources and financial resources of the tourist destination, that is, to have strength. This strength includes marketing management, talent reserves, market channels, product characteristics, etc. It has a certain strength, which can attract more partners to participate and increase market appeal, such as public welfare publicity.

In addition, it depends on the timing of time, paying attention to timeliness, and the situation causes a sensation. As the demand for tourism diversity has increased, novelty has become the killer of tourism marketing. For example, when the hostel, the homestays on the tree, the air homestay, the water homestay, the mobile homestay and other homestay products have emerged, which immediately attracts people's attention and produces extraordinary communication effects.

5. Focus becomes hot spots

For tourism marketing, the eyeball economy cannot be ignored. It requires both experience and the spread of the image of the scenic spot, and it is also necessary to focus on ignition, which becomes a hot spot for the media to report the media. For example, the opening marketing of Hengdian Yuanming New Park not only has the infringement dispute with Beijing Yuanmingyuan, and the virtuality is true.

6.

Tourism marketing propaganda, based on planning, based on the market, and leads the brand, highlights the demonstration role of tourist scenic spots, and continuously expands the popularity and influence of tourism brands. It requires both media channel propaganda and the integration of marketing publicity.

Tourism publicity and economic and trade, economic and trade, exhibition, cultural exchanges, investment promotion and other organic combinations, tourism products and tourism line constitute the theme collection, which reflects the speaker effect that is widely explained. The image of the tourism brand is established in the market, and the appeal of tourism appears.

Marketing promotes development and tourism marketing is an important part of tourism development.Tourism marketing is not to talk about marketing and build a marketing communication system. You can see tourism culture, experience tourism interest, and experience tourism life

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