Huiai helps farmers to develop new channels for sales of agricultural goods

Huiai helps farmers to develop new channels for sales of agricultural goods

Lai Yijie Li Liqing

In recent years, Sichuan Dazhu Rural Commercial Bank has taken inclusive finance as a bond, with science and technology empowerment as the engine, giving full play to the advantages of understanding rural sounds and relieving hometown conditions, accurately connecting the main body of agricultural industry operations in the jurisdiction, expanding the "finance+" business scenarios, extending The "agriculture, rural areas" radius, effectively uses the ability of agricultural products to benefit the living platform for direct sales, provide new publicity and sales channels for local specialty agricultural products, and gradually set off a new consumer style of "agricultural goods online".

The green trees are long and long, and the fruit is fragrant for another year. In the base of the Xiujie family farm at Jixing Village, Shizi Town, Dazhu County, the fruit of the mountain peach trees. Looking at the bumper leather ball, Wu Jie's family farm, Wu Mou, was happy and worried. "This year's skin balls have good quality, high moisture, high sweetness, and good taste, but due to the epidemic reasons, coupled with the popularity of the popularity, the sales circuit has not been very good. When I was unpredictable, Dazhu Rural Commercial Bank took the initiative to find it. I ... "

As a rural rejuvenation of Shizi Town, Dazhu Rural Commercial Bank actively guides farmers to develop characteristic agricultural industries, arranging more than 90 employees to form a "contact pair" with 318 villagers to make suggestions for the development of the village community industry to help Shizi Town successfully cultivate the successful cultivation The "one village and one product" of "one village and one product" such as Yuanyaoyao, peach, watermelon, and hanging melon is produced. At the same time, it also signed a branch co -construction agreement with the villagers' branch to set up "party building+help enterprise rescue", "party building+party building++party building+party building+party building+party building+party building+party building+party building+ New pattern of development of rural revitalization. After learning about the difficulty of Hugh's family farm, the bank immediately arranged for the client manager to go to the farm orchard site to check the relevant situation. After seriously communicating and discussing with Wu, he decided to use the Hui Life Platform to launch the "Hui Ai help farmers 'peach' you. Like the "promotional activities, link the huge customer group of Sichuan Agricultural Credit through the" Hui Life "platform, and build a sales bridge between farmers and consumers. The entire employee actively served as an event propagandist. More than 2500 kg of skin balls were sold out for only 2 days, and the transaction volume reached more than 400 orders. Watching a box of boxes of leather balls and moving out of Taoyuan, Wu said with emotion: "This year's weather is hot. If there is no Dazhu Rural Commercial Bank to help me sell it on" benefit life ", the peaches of the mountains are afraid that it will rot. In the ground, the pain is in my heart, and it is in my hand! In the second half of the year, I will use the 500,000 yuan of credit to the Rural Commercial Bank to build a freezing library. Next year, this fruit forest will no longer be afraid of high temperature. "

With the strong support of financial policies, now on the fertile land in Shizi Town, fruit trees, fruits and fruits, pear, ball peaches, honey pomelo, hanging melon, small yellow pepper and other characteristic fruit and vegetable industries are booming. The new rural scenes of the village beauty and scenery are rolled up. It is reported that, in addition to the Hughjie family farm, Dazhu Rural Commercial Bank has also cooperated with many agricultural enterprises such as Guanyin Tofu, Dongliu Polard, and Muyuchi Black Goat in the county to list 16 special agricultural products on the Sichuan Agricultural Xinxinhui Life Platform. , Cumulative sales 1983 orders have opened up new channels for agricultural product sales, and at the same time strongly support the development of the agricultural industry. Since this year, there have been 2,5322 households' credit households, with a credit amount of 127.682 million yuan, 10,264 credit, with a credit amount of 86.313 million yuan. Increasing 36.655 million yuan from the beginning of the year, it has strongly consolidated the foundation of agricultural development and promoted the prosperity of industrial development.

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