Chaping Town, Wangcheng District: Actively explore the new road of agricultural towns and towns to take a good industry

In recent years, Chanting Town, Wangcheng District has been based on industrial and resource reality. It has expanded the path of "hematopoietic", enhanced the ability of "hematopoiesis", improved the efficiency of "hematopoietic", released "hematopoietic", and followed a new path of industrial development.

The Chating Town of Wangcheng District is located in Beida Gate of Changsha City. It is connected to Xiangyin in the north and the neighbor of Luo Luo in the east. It is an agricultural town with rich ecological resources and deep cultural heritage. In recent years, Chating Town has seized the opportunity of rural revitalization, based on the characteristics of "colorful tea pavilion, aromatic town", and strongly created the "Cha Tinghua Sea" shiny business card. Agriculture has grown, and the rural appearance is changing with each passing day, but there are also problems such as the advantages of superior products that have not yet cultivated strong support, single industrial integration paths, and poor talent support. Industrial prosperity is a general requirement for rural revitalization strategies. To achieve the revitalization of rural industries in agricultural townships, it is necessary to change "blood transfusion" into "blood transfusion". Based on the actual industrial and resource reality, expand the path of "hematopoietic", enhance the "blood -making" ability, improve the ability to improve, improve "Bleeding" efficiency, release of "hematopoietic" can move, and take a new path of industrial development.

01 Integrated and utilize resources, broaden the "hematopoietic" path

Create the core "detonation point" of leisure agriculture. The introduction of education, research, cultural and creative, and homestay formats have become consensus on the drainage of agricultural tourism projects, and rural complexes and rural complexes will also become a trend of revival of rural industries. The resource endowment of Chating Town, the continuous Jiufeng Mountain Group, the beautiful Xiangyun Tianchi, the Qingxiu Chating Reservoir Group, as well as 10,000 acres of rapeseed fields, lotus ponds, etc.; Ecological pepper, potato husband and wife sweet potato flour, lantern organic rice, catfish and other ecological industries; introduced blueberry seedlings planting bases, camellia planting bases, intelligent and seedlings factories, bee breeding bases and other integration of planting breeding, research and development, and technical services in one. Agricultural base; there are also "pagodas symbiosis" world wonders in the territory, the pyramids of the world's wonders, the "red site" Quanfeng Village, the former site of the Hunan Provincial Party Committee of the Communist Party of China, and the inheritance of Dihuangzi Shop for non -heritage culture. Rich natural resources, humanities history, agricultural resources provide a good foundation for new agricultural travel projects such as development and camping, and creating a rural complex. It is necessary to further build the core "detonation point" of the integration of cultural tourism, strive for large projects, attract high -quality social capital and professional operating teams, encourage social capital and village collective economic cooperatives, agricultural industry projects, and gradually expand and fully develop tourism tourism in the territory in the territory Value landscapes, humanities, agricultural resources and agricultural products, create a complex that integrates leisure tourism functions such as tourism, leisure, picking, taste, agricultural activities, parent -child research, camping, etc.

In -depth integration of agricultural cultural tourism brand resources. Multi -channel publicity and promotion of brand agricultural products to achieve sales linkage. Combined with the town's characteristic agricultural products, launched a unified regional public brand, carried out product quality and packaging design, so that the products from trademarks to packaging reflect the regional human characteristics. Cultivate the windows and platforms that are concentrated on the outside world, accelerate the construction of agricultural product exhibition and marketing centers, set up small agricultural products display windows at the net red homestay "going to the field, the village of the village", "Qingshe Mountain Residence", and "a certain Tan Xiaoyuan". Place the guidance of the purchase of local characteristic agricultural products, and continue to rely on large -scale festivals such as the "Flower Sea Festival" and "Blueberry Festival" to host exhibitions to continuously enrich offline marketing methods; encourage local Internet celebrities, homestays, "new farmers", etc. Carry out Douyin live broadcast and cargo, rely on the "tea words" WeChat video number of "Tea Word" in Chating Town to promote local agricultural products, try to build a regional e -commerce live broadcast platform, and expand the channels for online display and sales of agricultural products.

02 Innovative development model, improve the ability of "hematopoietic"

Optimize the distribution mechanism of interest connection. Deepen the development model of "Enterprise+Agricultural+Village" to form a close -winning community. Introducing social capital to the local development industry, and extended professional companies to operate teams to introduce talents and technologies to improve production efficiency. While absorbing the surrounding farmers to work at home, it will increase the local employment rate and provide labor guarantee for industrial development; after the industrial development and growth, they can also create service industries such as catering, accommodation, and logistics for farmers; enterprises can provide farmers with seedlings and seeds Guidance from the technology, farmers use mountains and forests to develop breeding industries. Enterprises are responsible for saving sales and continuously promoting farmers' income to increase their income.

Innovate a win -win situation for cooperation. Village collective economic cooperatives strive to support government projects and funds, improve the surrounding infrastructure, and share shareholding dividends with idle houses and land. While improving the utilization rate of idle assets and promoting the income of collective economy, the risk of sharing enterprises, reducing the development of enterprises in development In the process of investing in infrastructure and other aspects, it allows enterprises to have more funds for the development of new projects and the use of advanced technologies, and to continuously realize product value -added.

03 Exploring the extension of the industry and improving the "hematopoietic" efficiency

Adhere to the characteristics of "one country, one industry, one village, one product". Create the "fist industry" according to local conditions and vigorously promote the planting of rapeseed and cashmere crops. There are many hills and mountains in Chating Town, with excellent ecological environment and suitable for carite. Although Camellia has a long history in Camellia Camellia, it has been mainly dependent on retail planning in the past. In 2021, Cha Ting Town was selected as a pilot demonstration project in Changsha Land Greening. It carried out 2,500 acres of camellia tea creation in the town. Oil and tea planting was changed to village and combination. Planting, a collective economy with uniform density and reasonable structure, is expected to hang fruit for 3 to 5 years, and thousands of yuan per mu can be generated. In the future, we should continue to implement the collective unified development and planting model, strengthen the professional and technical guidance of planting, and allow villagers and villages to collectively enjoy dividend income. It is also necessary to develop the "under the forest economy", and use 3 to 4 meters of planting interval between the cashmeal trees to plant other economic crops or develop the breeding industry to expand the income. It is necessary to continue to polish the business card of the "Camellia Pavilion", create a concentrated and connected rape planting ornamental area, and promote high -standard rapeseed planting methods. The dividend comes. Fully tap the economic value of the industrial chain. Actively encourage major professional households, rural capable people, agricultural product bases and other subjects to set up agricultural product processing, storage, hidden, fresh -keeping, transportation and sales and other projects, effectively implement supporting facilities, and accelerate the pace of transformation. Support specialty product leading enterprises, promote quality and personalized consumption, and guide the efficient application of new processes, new technologies, and new equipment.

04 Cultivation of professional talents and release the "hematopoietic" kinetic energy

The only one -tube approach "in the education and the exit. Strengthen the special foundation of the local talent resources, establish a talent reserve library, carry out local talent exchange activities, introduce preferential measures to attract talents to return; strengthen vocational and technical training, organize local breeding and outdoor out -of -study learning, and cultivate a group of "local experts experts "Tian Xiucai", rooted in the development of rural industries.

Continue to plant the new soil of "raising people and educating people". Improve the cultivation mechanism of rural talents, and stimulate the momentum of industrial development by selecting the leaders of the industry. Establish a platform for talent exchange, establish a mechanism for exchanges and contacts in town and village cadres and industry leaders, and absorb young makers and industry leaders for agricultural and tourism integration and industrial development. At present, Chating Town has trained 106 new professional farmers, attracting young makers who have entrepreneurially entrepreneurs in the town to start a business in Zhanglu, Li Su'an, Tan Jian, etc., and cultivated Tan Yanjiao in "Cha Ting Li Ziyi". Special recommendation. It is through the continuous "nesting and attracting phoenix" and "Guchao staying phoenix" that the industrial development of Chating Town is showing vitality.

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